Juliette has a Gun Powder Love Review (Romano Ricci) 2025 “soft-focus haze”

 Powder Love by Juliette Has A Gun

Juliette has a Gun Powder Love by Olya Bar

After spending a full week wrapped in Juliette has a Gun Powder Love, I can confidently say this might be my favorite release from the brand to date. It won’t be a universal crowd-pleaser and that’s precisely its charm. You must be a true devotee of powder to appreciate this one, because it is unmistakably POWDERY. A full-on soft-focus haze from the very first spritz.

Like many creations from the house, Powder Love leans feminine in its expression, though anyone who gravitates toward the sensual, the soft, the ethereal will find something to adore here. If your aesthetic lives somewhere between the clean girl era and ballerina core, with a touch of nostalgic dreaminess, this fragrance fits right into that world.

At its heart, Juliette has a Gun Powder Love feels like a tender recollection of childhood comforts. Airy marshmallow, sugared almond, and a billowing cloud of powdery musk float together in a delicate, weightless embrace. The pink matte glass bottle signals exactly what awaits: cotton candy whispers, marshmallow softness, and a pastel fantasy made wearable, like a satin ribbon tied around a ballet slipper.

Cotton candy perfumes

Cotton Candy via Unsplash.

Juliette Has a Gun has always demonstrated a sharp instinct for where the market’s attention is drifting, and this release is no exception. It’s already resonating with creators and fragrance lovers who are leaning into softness, escapism, and comfort as the new luxury.

On my skin, Powder Love is an ethereal veil, soft, sensual, and soothing. If it had a texture, it would be a giant cashmere scarf, the kind that cocoons you against the world and instantly lowers your shoulders two inches. It opens with a slight freshness before surrendering to its powdered heart, which takes center stage in the dry down. A hint of soapiness, a gentle trail, and a presence that lingers like a memory.

Juliette has a Gun Powder Love

Juliette has a Gun Powder Love by Olya Bar

While the market has been flooded with marshmallow-forward releases in recent years, many drift too far into sticky gourmand territory for my taste. Powder Love strikes a different chord. It truly smells like pressing a marshmallow between your fingers, feeling the sugary dust cling to your skin, sweet, soft, and delightfully tactile. And if I had to give it a color, it would unquestionably be pink.

A beautifully timed release for the colder season, when we all crave an extra layer of comfort. Juliette has a Gun Powder Love delivers exactly that, an intimate, powder-dusted cocoon you may not want to leave.

Notes: Marshmallow, Cotton Candy, Sugared Almond, Orange Blossom, Tonka, Ambroxan, Powdery Musk.

Olya Bar, Editor.

I was gifted a bottle of Powder Love.

Disclosure: I am the Head of Digital Marketing and Communications for Twisted Lily, but opinions are my own.

Powder Love is Available at Twisted Lily

Please read Michelyn’s interview with Romano Ricci here

Enjoy Olya’s reviews of Ode to Dullness here and Juliette here and Miami Shake here.

Follow us on Instagram @cafleurebonofficial @olyabar @signorricci @juliettehasagun. @twisted360

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2 comments

  • I’ve been so intrigued by “Powder Love” after hearing so many describe it as a soft, powdery dream. Juliette Has a Gun has such a talent for creating scents that feel like an extension of skin, that’s one of the reasons I adore “Not A Perfume”. It’s my go-to “nothing yet everything” fragrance, perfectly hypoallergenic and gentle enough even for those sensitive to scents. The idea of Powder Love being this cozy, cashmere-like veil sounds so comforting and nostalgic, especially for the colder days. JHAG really does understand that modern luxury can be soft, subtle, and deeply personal.

  • Kassie Tocko says:

    oh, I got a sample of this fragrance & immediately fell in love! I wish I could afford more of these beautiful fragrances, because this one was absolutely beautiful as well- I was obsessed! I am obsessed! :). I keep watching instagram for Holiday giveaways of Powder Love! I imagine someday I will be able to get this beauty- but, for now, I will savor my sample& read the beautiful reviews & dream! :). Loved reading the review- I couldn’t agree more with Olya’s description of how the fragrance smells & feels- she nailed it. Thank you for the review!