NY NOW Summer Market 2025 Event Report

NY NOW Summer Market 2025 at the Jacob Javits Center in NYC

NY NOW and Shoppe Object NY are the two premier wholesale shows that present their Buyers Markets in tandem twice a year, in February and August, on the same dates. While the two shows have different vibes, much of their audience overlap. It would appear to be competitive, but they do work together to facilitate the buyers who descend on the city from around the country and beyond. The shows even have a shuttle bus running between both sites. NY NOW, the longest-running wholesale trade show in New York serving the gift, home, and accessories marketplace, celebrated its 100th anniversary last year. NY NOW is held at the Javits Center, showcasing brands and designers with the press and qualified buyers to connect and discover a world of inspiration. Unofficially referred to as The New York Gift + Home Show, it was held on August 3-5, 2025. The Summer Market features Beauty+Wellness, Home Design+Tabletop, Baby+Child, Gift+Stationery, Luxury Lifestyle, Accessories, Accent on Design, and Accessories. With 10,000+ attendees, and 1,000+ exhibitors.

Summer Market 2025 ÇaFleureBon Press Badge – Hernando Courtright

My takeaway from NY NOW was the lack of beauty and fragrance brands. While the big distributors never returned after COVID-19 hit, a healthy number of new up-and-coming brands stepped in to represent the fragrance and beauty sector. This show, outside of the Harper Groups’ brands, featured only a handful of other fragrance and beauty brands. What’s the reason? While many have migrated over to Shoppe Object NY over the last couple of years, I guess that the cost factor is a big impediment for nascent brands without backing. And, with the show’s focus on the holiday season, most of those beauty and fragrance brands are not seasonally focused. No trend appeared in this Summer Market. It was business as usual. Sign of the times?

The Harper Group has 25 years of experience bringing the most unique and sought-after home, gift, publishing, and lifestyle brands to discriminating retailers across the country. They have a rather significant footprint in the Market. Noteworthy brands under their umbrella include Antica Farmacista, LAFCO New York, APOTHEKE, TOCCA, Margot Elena, and Roger & Gallet.

LAFCO NY at NY NOW Summer Market 2025

Jon Bressler’s Luxury fragrance and skincare brand, LAFCO New York, presented a comprehensive range for the 2025 Fall and Holiday seasons. Highlights of the House and Home Collections include the 3 Wick Candle Spiced Pomander (cinnamon | bitter orange | clove bud), which offers up to 120 hours of burn time, and is deep and rich. The Saffron Sandalwood (violet, black sandalwood, incense), which is available in three sizes, 3-Wick, Signature, and Classic, and two reed diffuser sizes, is a tres sexy, late-night indulgence. The Signature Candle Collection’s new duo of Eight Night’ Light (white rum | fir needles | musk) and Winter Violet (myrrh | violet |smoked cedar) brings to perfection the holiday season. The candle collections not only smell great but looks great. A wonderful new Chamomile Lavender Collection of laundry detergent products (with notes of smoky patchouli, sage, and rosemary) includes Detergent, Dryer Ball & Fragrance Oil Set, Laundry Fragrance Oil, and Surface Cleaner. Wowed me! The new Feu du Bois Sachet is a great addition to the collection. It fills spaces to keep them fresh. Think closets, drawers, and your car.

Antica Farmacista NY NOW Summer Market 2025

Liana Robertshaw, Director of Sales for Antica Farmacista, presented the latest Collection, Neroli & Tonic, a vibrant distillation of Mediterranean energy, crafted for modern elegance. The opening is a vibrant Sicilian lemon, with bergamot and bitter orange, with a heart of neroli blossom and jasmine. The base of cedar and cypress adds depth. The line includes Diffusers, Candles, Room Spray, Hand and Body Wash, and Moisturizer. Antica Farmacista was the first brand to introduce the home ambiance diffuser to the US market. The Seattle-based women-owned brand was founded by Susanne Pruitt and Shelley Callaghan in 2003.

TOCCA Laila at NY NOW Summer Market 2025

Tocca means “touch” in Italian, and TOCCA’s luxurious products add a graceful touch of beauty to your life. TOCCA‘s Laila was just released for the Fall season. Laila, a passionate pleasure seeker, is ever in pursuit of pure decadence. Laila is the embodiment of the Italian expression piacere—meaning pleasure—ever in pursuit of indulgence and enjoyment. A fresh citrus opens it up, with gorgeous vanilla emerging quickly and then easing into a bed of soft flowers and earthy amber.

Roger & Gallet NY NOW Summer Market 2025

Founded in 1862, French perfume house Roger & Gallet is noted for its luxurious bath soaps, a line of scented body products, and candles. The brand sustains its tradition of fragrances based on rare plants and essential oils, in chic and distinctive packaging that recalls the Art Deco era. The Wellbeing, The Heritage, and the Cologne Twist make up the fragrance collections. Their fragrances are collaborations with noted perfumers Alberto Morillas, Francis Kurkdjian, Marie Salamagne, Nathalie Lorson, Fabrice Pellegrin, and Anne Flipo, to name a few.

Cereria Mollá 1899 NY NOW Summer Market 2025

Founded over 100 years ago in Spain, Cereria Mollá 1899 embodies the art and craftsmanship of making luxury personalized and scented candles by hand, while incorporating rich aromatic elements for your home, inducing new sensations and emotions. Passed down from generation to generation, with an artisanal tradition that is still active, they respect many of the inherited processes that ensure exquisite production and unsurpassed quality.

‘Osmology’ literally means: ‘the scientific study of smells.’ Osmology by Aery is inspired by how immersive quality fragrances can be, and the impact they can have on one’s mood. Candles, Diffusers, and Bath and Body products use sustainable materials to recyclable packaging to ensure that when producing the collections, they have as little environmental impact as possible. Our scents combine the best of science & nature, blending essential oils with fragrances to create unique scent profiles. Made in the USA.

Lollia by Margot Elena NY NOW Summer Market 2025

Lollia was founded in 2008 by Denver, CO-based designer Margot Elena. Positioned as a Modern Romantic Luxury brand, their fragrances, soaps, scented body care products, and candles were named one of Oprah’s Favorite Things in 2023. Their latest scent is Lollia’s Snowdrop, a Winterberry & Cashmere fragrance that is fresh and airy, floral that is light and clean, hinting at serene beauty.

Founder Chrissy Fichtl’s Brooklyn brand APOTHEKE was launched in 2011 and has grown into a widely recognized and beloved luxury lifestyle fragrance brand. Candles are made of soy, mineral wax blends, and fragrance oils. Lotions, Soaps, and Sanitizers are scented and use natural, plant-based products. Committed to giving back, she has donated thousands of pounds of soap to the Bowery Mission and partnered with Autism Tomorrow, Your Mom Cares, Red Hook Art Project, and Cora Dance. Bravo!

Boy Smells NY NOW Summer Market 2025

For the Fall and Holidays, LA-based Boy Smells is launching a range of Candles. Body Mists and Fine Fragrances are wrapped in new packaging. Feminine and masculine energies are a shared space for them. They blend & blur their fragrances accordingly. By mixing florals with leather, fruits with musks, and even sweet vanilla with earthy spice, they strive to reflect our expansiveness and dualities. Boy Smells make loving yourself (and others) a luscious ritual.

Founder Remy Holwick and Director of Sales Tara Nordbrock of Baby le Bébé NY NOW Summer Market 2025

Remy Holwick’s Baby le Bébé is a skincare brand whose products are formulated from 100% botanical and natural sources. Their mission is to return personal care and beauty to its most natural form. They celebrate traditionally powerful, plant-based ingredients, creating covetable beauty products that are handcrafted, in small batches, in the Catskill Mountains of New York. Their line of products, all plant-based, uses only botanical ingredients and a little beeswax where they need to.

Zeena Alani, Founder and CEO of Petrichor NY NOW Summer Market 2025

Zeena Alani, Founder and CEO of Petrichor, a Virginia-based brand, highlighted the company’s mission, which is dedicated to creating luxurious, handcrafted candles that elevate living spaces through the power of scent and to make a positive impact on the world. Each Petrichor candle is made with organic, natural ingredients. With every order, we are committed to donating 5% of every order to children’s charities around the globe, helping to brighten the futures of those in need.

Founder Sonya Malani Panchal of Scrumptious Wicks NY NOW Summer Market 2025

Scrumptious Wicks was born in the kitchen counter of Founder Sonya Malani Panchal in 2017. Scrumptious Wicks candles are hand-poured, vegan, and made with sustainable and recyclable materials. Drawing inspiration from her background and experiences, Sonya infuses her scents with her memories of cooking, traveling, and her Indian-American upbringing. By sharing these scents with the world, I aim to celebrate cultural diversity and create connection through the power of fragrance.

OILOGY partners Gaby Condor and Hany Saleeb NY NOW Summer Market 2025

OILOGY is a New York brand inspired by the rich scents of the Middle East. With high-quality essential oils for every personality, they believe everyone deserves a signature fragrance. Founded by two immigrants, Gaby Condor, from Colombia, and Hany Saleeb, who came from Egypt. A meeting in 2022 at a pop-up shop in Times Square led Gaby, who sold perfumes, and Hany, who sold fragrance oils, into a partnership. Oilogy now spans over five locations, with a growing digital presence.

The Winter Market will be held on February 1-3, 2026, at the Javits Center NYC.

–Hernando Courtright, Senior Event Contributor, and Brand Ambassador.

ÇaFleureBon Best of Show Award NY NOW Summer 2025

LAFCO New York Feu de Bois 3-Wick Candle (sandalwood | leather accord | frankincense) courtesy of the brand

Thanks to the generosity of LAFCO NEW YORK for contributing to our NY NOW Summer 2025 Giveaway, a 30-oz.| 850 g. Feu de Bois 3-Wick Candle. The giveaway is open for one registered reader in the CON USA. Be sure to register or your comment will not count. To be eligible, please let us know what appeals to you about Hernando’s NY Now Summer 2025 Market Event Report. What products or trends sparked your interest? Draw closes on 8/25/2025.

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