Room 1015 Jasmine Freak courtesy of the brand
After making a big splash (pun very much intended) with Wavechild – the retro watermelon wonder that earned the brand a spot in Cafleurebon’s Best Of 2024 – Room 1015’s creative team reunite with perfumer Jérôme Di Marino to release Jasmine Freak, a fragrance they’re calling an olfactive “celebration of self-expression”. Notable as much for the exquisite deployment of mango as it is the titular flower, the latest fruit of their relationship excels in feeling just as fun, sun drenched and carefree as its predecessor does.
Perfumer Jérôme Di Marino
Before I’d even learned that it was by the same perfumer, I admired Room 1015 Jasmine Freak for turning the same trick as Wavechild – or even the brand’s 2020 release Cherry Punk did – for taking a bold, easily recognisable fruit flavouring and carefully recontextualising it into a fine fragrance. It’s got to be a tricky thing, when doing so, to not make something that smells adolescent, or of own brand supermarket body sprays marketed to tween girls. Especially with a fruit like mango… for some reason, I feel like the milky, body butter connotations might be particularly hard ones to shake.
Jasmine, tuberose and ylang-ylang flowers by Oli
Within Jasmine Freak though, the ripe, almost saccharine mango accord sits plump on an elevated bouquet of Egyptian jasmine, Bourbon ylang-ylang and Indian tuberose essences, making the perfume feel faceted, enriched and mature whilst also smothering some of the grandmotherly aspects of a white floral bouquet with a gratifyingly candied orange goo. The use of a combination of cashmeran and musks in the base also steers the perfume into a much more ‘modern’ smelling direction – especially when those ingredients are combined with those big sugary maltol molecules and the peach nuances that are wrapped up in the aura of the mango.
Room 1015 Jasmine Freak
Whilst it’s served dense with its combination of lush florals, Room 1015 Jasmine Freak’s ingenuity lies purely in the collision of this big, hyper stylistic, almost neon mango accord and the more traditional white floral elements. Indeed, we’ve all learned that fruity elements work particularly well when used in tandem with tuberose and ylang-ylang. It’s a beneficial agreement that’s been proven countless times over, but here the fruity tones are so over-exaggerated that the perfume becomes striking and – even though it’s an incredibly familiar fruit aroma – unusual.
Ad image courtesy of the brand
Together Room 1015 and Di Marino have taken the building blocks of the white floral perfume style – one that might be widely considered ‘traditional’ and ‘feminine’ – and lathered it cleverly with an outlandish personality. As much as Room 1015 Jasmine Freak conforms to the norm, in that, yes, it is a bold fruity floral, it also uses that super mango power to scream “look at me” assuredly.
Notes: Mango, Black Pepper, Blackcurrant, Sweet Orange, Ylang-Ylang, Jasmine, Tuberose, Musk, Cashmere Wood
Disclaimer: a sample of Room 1015 Jasmine Freak was provided by Jovoy Mayfair.
–Oli Marlow, Contributor
Thanks to the generosity of Luckyscent we have a sample of Room 1015Jasmine Freak available in the US only. You must register or your entry will not count. To be eligible, please leave a comment saying what sparks your interest based on Oli’s review and where you live. Draw closes 2/21/2025
Read more about Jérôme Di Marino (now with MANE) in our Young Perfumer Series here
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