NY NOW Summer 2021 Press Badge – Hernando Courtright

This year’s NY NOW Summer 2021 Edition successfully relaunched August 8-11, 2021, and kicked off the reopening of the newly expanded Jacob K. Javits Convention Center’s main convention hall. It’s been over a year and a half since I last attended any fragrance/ beauty events which were all put on hold due to Covid-19 restrictions. So when NY NOW announced it was going forward with its Summer 2021 Event it was with much anticipation and a little bit of trepidation I signed up to attend. I have attended this event for a number of years and always look forward to it, especially the Summer Shows. NY NOW is the modern wholesale market for those seeking diversity and discovery. Held twice a year the show is for qualified buyers and press only. Trade shows like this one are business-to-business events, and the need for businesses to do deals is paramount to the local economy. So with a number of big events on its schedule for the rest of the year, things were looking up. Then on August 4th, just days before NY NOW was to start, with Covid-19 cases rising, the popular New York International Auto Show’s organizers canceled so I was uncertain if this show would go on at all. Covid protocols were in place with attendees instructed to fully comply with applicable CDC, state, and local health official guidelines relating to COVID-19 and all current health and safety measures and protocols. While there was no vaccine mandate, signs were posted at the entrances to mask up or depart.

NY NOW Retail Summer 2021 at the Jacob Javits Center in NYC 

The Market Layout was all on the Third Floor and divided up into eight sections. The exhibitors appeared all to be American with a good number locally and a fair amount from the West Coast. Unfortunately, due to international travel restrictions, the majority of fragrance and beauty brands I’m used to seeing were not exhibiting. I’m hopeful this will change for the NY NOW Winter 2022 Show, February 6-9. The Wellness Section was where the beauty, candles, and wellness products were stationed. CBD held sway throughout. And with so many new brands, mostly female-owned and mostly in the wellness category showing resolute to exhibit there was much to take in.

While researching all the brand’s websites I noticed that many have dedicated charities they donate funds directly to or contribute gifts-in-kind. To those, we salute you!

The Good Patch Co-Founder Kelly Brock NY NOW Summer 2021  

The Good Patch offers a variety of wellness products and hemp-infused patches for life’s common ailments. They use tried-and-true ingredients that are plant-based and 3rd party tested for purity and quality. Sold in retailers such as Target, Ulta, and Anthropologie, along with spas and boutiques. Longtime friends Betsy Scanlan, Kelly Brock, and David Nicholson created The Good Patch with one simple idea, when the people around you feel good, life is more beautiful.

Vivian Wong, Founder of Butter & Me believes everyone deserves clean beauty that is simple in ingredients yet effective and efficient. As a woman, she used products targeting specific body parts and threw away more plastic containers than she cared for. She resolved to do better. Zero-waste packaging is part of her philosophy in practicing sustainability. Free of plastic usage all the products use 100% recyclable or biodegradable packaging and 100% post-consumer recycled shipping materials.

ESW Beauty Founder Elina Sofia Wang struggled with stomach ulcers for many years. With her B.S. from Babson College and five years of work experience in the beauty industry, she launched the New Jersey-based brand in 2018. She chose raw juices as her theme for their first line. ESW Beauty’s formula is guaranteed to be non-toxic, vegan, organic, and eco-friendly. The mask fabric is biodegradable and the LDPE mask pouch is recyclable.

Lord Jones CBD Rituals NY NOW Summer 2021

Lord Jones CBD Rituals: To the Los Angeles-based brand CBD isn’t a trend, it’s a revolution. Lord Jones is an aspirational, best-in-class brand that stands for quality, consistency, and efficacy using cutting-edge science to explore the untapped secrets of rare cannabinoids. Collections include Skincare, Face, and Gumdrops. As the first CBD brand to launch in Sephora and have been featured in publications like Vogue, The Cut, and Harper’s Bazaar with celebrities like Jessica Alba and Olivia Wilde recommending the brand.

Upstate Aura: Upstate Aura’s organic hemp extract is grown and crafted in upstate New York at the base of the foothills of the Catskill mountains. The USDA Certified Organic family-owned Nightshade Farm’s Organic Hemp Extract consists of complex molecules, including CBD, which interacts with your body’s natural endocannabinoid system (ECS) which won’t make you high but will simply help you feel like you’re relaxing.

Founder Ava Ghiotti Merchants Of Beauty NY NOW Summer 2021

Merchants Of Beauty: New York City-based Merchants of Beauty is a boutique lifestyle brand that focuses on creative storytelling through their small bespoke candle collections designed in-house. Founder Ava Ghiotti elevates the brand’s candle experience through scent, design, and color. The bold debut collection is inspired by the essence of NYC, with its modern, chic, and playful designs like “Burns Like a Bitch” and “4am NYC.”

Broken Top Candle Company:  In 2015, Affton Coffelt-Shouse, CEO & Founder of Broken Top Candle Company started it out of her kitchen. The Bend, Oregon-based brand is in a 10,000 square foot manufacturing facility. Broken Top Candle Company is a lifestyle brand of affordable luxury that has grown past its name, now offering linen sprays, lotions, soaps, sanitizers, diffusers, and perfumes. All of our products are gluten-free, paraben-free, phthalate-free, and vegan.

Pinch Me© Therapy Dough Nancy Rothner Creator NY NOW Summer 2021

Pinch Me® Therapy Dough: Nancy Rothner, creator of Pinch Me Therapy Dough is a clinical hypnotherapist who specializes in stress reduction. Embarked on a quest to create a simple, holistic, stress-reduction technique that could be used anytime, anywhere. The aromatherapy-infused putty dough for stress relief is a nonprescription squishable compound that’s designed to channel relief through the senses. Last March Nancy secured $300k funding from Robert Herjavec on Shark Tank Season 12. Read what happened after here

The Cat’s Pajamas was showing the Fleur Collection of Luxury Scented & Fragrance Candles. Hand-poured in Venice, California from the finest ingredients their candles and diffusers are sold in luxury hotels, spas, and boutiques throughout the world like the Four Seasons Hotels, Waldorf Astoria, San Ysidro Ranch, Turtle Creek Mansion among other fabulous hotels and resorts. The bee. A symbol of the soul and renewal.

Kalastyle: Kate and Lance (“KA” and “LA”) arrived from Portugal in 1988 and started their small family business in a New England farmhouse. Everything is designed and packaged in-house, which is “Kalastyle.” Their dedication to the exploration of using natural elements (from both land and sea) to formulate high-quality products that nurture the skin and senses holds up. They are all about the soap, from bar soap, liquid hands soaps, shaving, and facial.

MoodFood Founder Linda LaSala NY NOW Summer 2021

MoodFood: Founder Linda LaSala spent over a year in development, with countless blends and oils, several attempted bases, and packaging options before getting here. The balm base is organic, vegan, creamy, and emollient. The oils are blended with equal parts efficacy and ‘oh that smells good’ in mind. And the crystals are an innovative sprinkle that adds another dimension. All of our base materials – oils and waxes – are organic.

noyah: Founder Dr. Josh Gordon after graduating with a medical degree decided to start a cosmetic company (seems logical!). noyah means “divine beauty,” and in their hometown of NYC, divine beauty can mean equal parts Central Park and cosmopolitan chaos. They celebrate this intersection with lipsticks, lip gloss, and lip balm with colors to suit any look with eco-chic packaging. Available at Ulta and select boutiques. Lip care for those that care.

Province Apothecary: Toronto, Canada-based Providence Apothecary’s Founder Julie Clark struggled with allergies and eczema her whole life. She began by crafting natural, organic beauty products out of her kitchen before studying Aromatherapy, Holistic Health, and Esthetic. Province Apothecary sources the highest quality organic ingredients from each Canadian Province, and hand blends those ingredients in small batches to create skincare that will nourish and balance your skin.

{save} Founder & CEO Joanna Draniak-Kicinska NY NOW Summer 2021

{save} skincare: Joanna Draniak-Kicinska Founder and CEO launched {save} skincare as an answer to the need she felt as a woman, wife, and mother for clean beauty and simple formulas inspired by natural resources. Women shouldn’t have to choose between the safety and effectiveness of products. Watching and learning as her mother built a successful cosmetics company in Europe prepared her. The collection includes masks, eye creams, moisturizers, cleansers, and exfoliators.

AH Wellness MD: AH wellness MD is a family-owned company run by a U.S.-trained board-certified physician with years of experience in the field of CBD. With the doctor’s knowledge and expertise, they have crafted a product line that they guaranteed will deliver exceptional quality and purity. CBD has been used for thousands of years with many medicinal purposes and AH wellness MD products all respect the purity and the history of the plant.

Pretty Valley Home: Established in 2018, Petite Valley originated from the experience to rediscover the long-lost important part of life – the reunion of one’s mind and soul with nature through an enjoyable lifestyle. The root of Petite Valley grew from the idea that unique and personalized natural body care products can be produced with authentic ingredients to result in the highest quality. Ceramic and Reed Diffusers, Bath & Body products are a few in the line of these products.

Little Moon Essentials: Florida-based Little Moon Essentials is a bath and body care brand that is devoted to providing high-quality, natural remedies for the body, mind, and soul through aromatherapy. They pride themselves in their hand-crafted process of creating formulas with carefully sourced ingredients while using earth-friendly practices. All Little Moon Essentials products are cruelty-free, planet-friendly, and hand-made.

Logevy Firenze 1965: Florence was the capital of perfume thanks to Caterina de ‘Medici who in the first half of the 16th century introduced the use of perfumes in the Italian courts thanks to her trusted perfumer, Renato Bianco. Logevy Firenze 1965, was created from that inspiration by Stefano Cintelli. The Logevy 1965 line of room fragrances, with its five formats that adapt to every need for space and use, also includes Linen Perfumes, Body Line, and an Eau De Parfum.

 

A L E C (Automatic Lid that Extinguishes Candles) NY NOW Summer 2021

ALEC  (Automatic Lid that Extinguishes Candles) is the world’s first rechargeable digital customized timer that fits most candles. A L E C can be programmed for a minimum of 30 minutes to a maximum of 3 hours so you never have to blow a candle out again. Comes in five finishes, Winter White, Glowing Gold, Boundless Black, Brilliant Bronze, and Sophisticated Silver.

 NY NOW FUTURE MARKETS Winter 2022 returns to the Javits Center on FEBRUARY 6-9, 2022

–Hernando Courtright, Senior Event Contributor and Brand Ambassador.

All photos of NY NOW 2021 Summer Market by Hernando Courtright© for CaFleureBon

NY NOW Retail Summer 2021 Gift Bag 

Thanks to Lord Jones, Little Moon, The Good Patch, Merchants Of Beauty, AH Wellness MD, Upstate Aura, and {save} skincare, for contributing to our NY NOW Summer 2021 Gift Bag for one registered reader in the USA. Be sure to register or your comment will not count. To be eligible please let us know what appeals to you about Hernando’s Retail Summer 2021 Market Event Report.  What trends did you see? Draw closes on 8/24/2021

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