For the first time since the Perfumed Plume Awards inception in 2016, finalists were announced in advance of the Awards Ceremony. This year a packed crowd of media, fragrance writers/journalists, fragrance entrepreneurs and influencers gathered at Perfumariē and the finalists for the 2018 Perfumed Plume Awards were revealed by Co-Founders Mary Ellen Lapsansky and Lyn Leigh. Guests sipped on special “Mango Blossom” cocktails and delicious tastings by hot new YaVe Tequila.
“Voting for the Perfumed Plume Awards for Fragrance Journalism Finalists was carried out by an independent panel of judges – whose ballots were tabulated by the outside accounting firm, Sperduto Spector & Company. The 2018 finalists were determined by the highest percentage scores received based on the criteria for each category. While the overall criteria of fragrance articles must focus on generic information about scent in an original, creative, unique style that engages and educates the consumer on the art and craft of fragrance, each category has its own standard. Scent Stories in Mainstream Media – both in the print and digital categories – are judged primarily on the quality of editorial content; originality & creativity; accuracy & depth of information. Science of Scent Stories in Mainstream Media – both print and digital – is all about the psychological benefits of fragrance usage; original, creative and unique style; and written in a ‘consumer friendly’ mode.In the Visualization of Scent Stories category the overall design presentation, design concept and how design relates to content is the benchmark.”
Perfumed Plume Awards for Fragrance Journalism Finalists 2018
SCIENCE OF SCENT STORIES IN MAINSTREAM MEDIA MAGAZINES/NEWSPAPERS (PRINT AND DIGITAL)
Ida Meister, Senior Editor and Michelyn Camen Editor-in-Chief at the Perfumed Plume Awards for Fragrance Journalism Finalists 2018 event
CaFleureBon –“Scent and Healing: The Transformative Power of Perfume” by Ida Meister, Art Direction by Michelyn Camen
Racked –“Here’s Why Perfume Descriptions Are Never About Smell” by Elyse Hauser
VISUALIZATION OF SCENT STORIES –OVERALL DESIGN PRESENTATION
ELLE Magazine – “Dream Catchers” by April Long
SCENTURY – “ATUM EscENTIALS 2017: Rebel Scents” from Helder Suffenplan, Photography by Adam Goodison, Set Design by Pernilla Löfberg and Stephanie Webb
SCENTURY – “SUMMER EscENTIALS 2017,” Photography by Per Zennström, Art Direction by Helder Suffenplan
SCENT STORIES IN MAINSTREAM MEDIA – PRINT (MAGAZINES/NEWSPAPERS)
ELLE Magazine – “This is Your Brain on Vetiver” by April Long
Preservation in Print – “Heaven Scent” by Danielle del Sol
Raquet Magazine (Quarterly Tennis Publication) – “Scent, Memory” by Rachel Syme
SCENT STORIES IN DIGITAL MEDIA (BLOG POSTINGS, WEBZINES, DIGITAL MAGAZINES)
Atlas Obscura – “Ann Haviland, Forgotten Mastermind of the Signature Scent” by Jessica Murphy
Basenotes – “Fragrance Spring Cleansing” by Marian Bendeth
Keap Matchbook Blog – “Fragrance Transparency: Natural VS Synthetics” by Stephen Tracy and Christophe Laudamiel
Keap Matchbook Blog – “Fragrance Transparency: The Incredible Artistry Behind The Creation of a Fragrance” by Stephen Tracy + Christophe Laudamiel
Mindmarrow – “Copyright and the Five Senses | How to See Smell as an Artistic Expression” by Catherine Haley Epstein
Perfume in Progress – “The Fragrance Creation Process: From Inspiration To Release” by Laurie Erickson
The Fragrant Journey – “Travels In India: Part Three” by Cynthia Lesiuk
“We sincerely thank ALL the writers who submitted the most wonderfully fascinating fragrance stories.” said Lyn Leigh. “We owe a debt of gratitude and appreciation to the distinguished judging panel for their diligence and expertise in reading each and every creative scent story – carefully evaluating all elements of the criteria and voting accordingly,” commented Mary Ellen Lapsansky.
Via press release
Learn more at Perfumed Plume.com
Editor’s Note: Mark Behnke and Ida Meister were founding Editors of CaFleureBon from the inception in 2010. Mark is now the editor of Colognoisseur.com, but as our readers know, collaborates with me on our Perfume Signature Series and other projects. I am blessed and very grateful.
We wish all the Perfumed Plume Awards for Fragrance Journalism Finalists 2018 the best of luck and look forward to April 11, when the winners will be revealed on at the awards ceremony & celebration in their honor at the Society of Illustrators, New York City.
–Michelyn Camen, Editor-in-Chief