The 2012 FiFi Awards named Bond No. 9 New York Oud as the Perfume Extraordinaire. Tom Ford also had a big night with Private Blend Jasmin Rouge sweeping both sides of the Nouveau Niche category, which makes it Unisex Fragrance of the Year? Tom Ford Violet Blonde also picked up a Women’s Luxe FiFi. Gucci Guilty pour Homme, Elizabeth Arden Curve Appeal for Men, and Victoria’s Secret Angel also picked up multiple awards. The entire list of winners is below:
Perfume Extraordinaire
Perfumer Laurent LeGuernec of International Flavors & Fragrances for Bond No. 9 New York Oud
Fragrance Of The Year
Nouveau Niche (Artisanal brands distributed by a large company and/or in up to 250 doors)
Men’s: Tom Ford Private Blend Jasmin Rouge
Women’s: Tom Ford Private Blend Jasmin Rouge
Luxe (Fragrances sold in Department and Specialty Stores >250 doors)
Men’s: Gucci Guilty pour Homme
Women’s: Tom Ford Violet Blonde
Broad Appeal (Fragrances sold through mass merchandisers like drugstores and/or chains)
Men’s: Elizabeth Arden Curve Appeal for Men
Women’s: Heidi Klum Shine
Specialty Brand (Fragrances sold through one retailer and/or brand name in one retailer)
Men’s: (There were no 2012 Men’s entries)
Women’s: Anthropologie 1922 Lily Sanguine EDP
Direct To Consumer (Fragrance sold through TV shopping, online, catalog, or door-to-door)
Men’s: Yves Rocher Comme une Evidence Green
Women’s: (There were no 2012 entries)
Consumer’s Choice
Men’s: Bath and Body Works Signature Collection for Men Classic
Women’s: Victoria’s Secret Angel
Hall of Fame Fragrance
Men’s: Giorgio Armani Acqua di Gio
Women’s: Hermes 24 Fauborg (Maurice Roucel)
Elizabeth Taylor Fragrance Celebrity of the Year: Justin Bieber
Interior Scent Of The Year: Diptyque Paris 34 Boulevard St. Germain
Bath and Body Line of the Year: Giorgio Armani Acqua di Gioia
Best Packaging Of The Year
Broad Appeal Men’s Packaging: Elizabeth Arden Curve Appeal for Men
Broad Appeal Women’s Packaging: Victoria’s Secret Angel
Luxe Men’s Packaging: John Varvatos Star USA
Luxe Women’s Packaging: Prada Candy EDP
Media Campaign of the Year
Men’s: Gucci Guilty pour Homme
Women’s: Chanel Coco Mademoiselle
Chime in with your comments on the winners in our comments.
–Mark Behnke, Managing Editor