Vero Kern of vero.profumo launches the “Voiles d Extraits”: A New Concept for onda, kiki, rubj and mito Perfumes

vero kern of vero. profumo

“Perfumes are a love story.There is nothing more intimate in all of life than the connection between perfume and skin. An imaginary embrace, a folie à deux – or maybe even a liaison dangereuse?” – Vero Kern, May 2007

 It all started in 2007, when Vero Kern introduced three hauntingly beautiful perfumes, onda, kiki and rubj as extraits for her line vero.profumo. Precious scented jewels that quickly developed a cult following at a time when most perfumers were offering EDPs. Only afterwards, in 2010, these three perfumes were reinterpreted as eau de parfums with passion flower as the olfactive thread that tied them together.

Last year the renowned Swiss perfumer introduced a new Eau de Parfum, Mito– the fourth in her first five-year period in the business, mito a tribute to Italy.

Vero will be introducing a new concept for her  four fragrances the Voiles d’Extraits.   The Voiles d' Extrait have the same structure as the pure extraits, they are just as complex and rich, but come in a different concentration (more pure perfume than the EDPs and slightly less than the original extraits):

kiki vol d'esprit

.kiki. – Pure and wild at the same time, like a visit to the Bibliothèque Nationale followed by dinner and a show at the Crazy Horse cabaret.

Bergamot, Citrus, Cassis, Lavender Absolute, Geranium, Opoponax, Caramel, Patchouli, Musk

onda vol d'extrait

.onda.- The finest vetiver roots with seasoned with sizzling, fiery notes of ginger, mace and coriander.

Bergamot, Citrus, Mandarin, Ginger, Coriander, Basil, Iris, Ylang ylang, Honey, Vetiver bourbon, Sandalwood, Patchouli, Musk.

rubj voiles d'extrait

.rubj.- For the eccentric and flamboyant. Sweet orange blossom from Morocco, in a mellifluous shimmery dress of the finest notes of musk, earnestly courted by tempting Egyptian jasmine.

Bergamot, Mandarin, Neroli, Orange flower absolute, Tuberose, Jasmin, Cedar, Mousse de chène, Musk.

mito vol d'extrait vero kern

.mito. – All the elements from nature and architecture, classicism and modernity, which  evoke the beautiful garden at the Villa d’Este in Tivoli.This garden smells of the Mediterranean and of Italy.

Citrus accord, Peach, Magnolia Grandiflora, White Magnolia Champaca Absolute, Tuberose, Galbanum, Hyacinth, Labdanum, Musk.

Voiles d’Extrait

Price

50 ml natural spray ……………………………………………………………………€ 168

Available from: September 2013 and will debut at Pitti in Florence September 13-15, 2013

source: Campomarzio70 the distributor of .vero.profumo

Michelyn Camen, Editor in Chief

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8 comments

  • Ms. Kern’s perfumes are among my favorite. They are so rich and gorgeous and just everything I love about perfume. I have yet to try mito, because it sounds perfect for me and I live in fear of what I’d be tempted to do to acquire a bottle! 😛

    I am excited about these new concentrations!

  • I love Mito in the EdP and can only begin to imagine how much more wonderful it will be in this new concentration. There goes my wallet! 🙂

  • Omg…omg…omg….someone pass me a paper bag to breathe into…. I need Mito and Rubj the very second they become available….

    Alright…I’ve been panting over the thought of Mito in extrait since the first whispers months ago… Florence (and thus the Pitti) is not going to happen for me, so I will be counting the days until they reach someplace someone like me (Denizen of the Midwestern Perfume Barrens) can obtain them…..come on, first in fragrance!!!

  • Mito is the one I would lve to own in the new concentration, but then again I have a love for Rubj also …decisions decisions!!!

  • Onda was the perfume that launched me on my perfume journey. Before Onda, I had never known perfume could haunt me. It is so sensual, so intimate, that I feared wearing it in public, and yet the first time I did I felt liberated. How incredible that a perfume has that power. Vero Kern will always hold a special place in my heart for that!