(L) Brent Leonesio of smell bent with his brother and business parter Max
One of our favorite indie perfumers is L.A. based Brent Leonesio of smell bent who we first featured in our CaFleureBon Profiles in Perfumery series three years ago. His tongue in cheek fragrance names, hand illustrated labels say “Let’s have Fun!” but he creates some seriously fabulous scents. Former Managing Editor Tama Blough once quipped. "Smell Bent is giving my Guerlain collection serious competition for most bottles owned". Brent recently took on a business partner, June of 2014, his younger brother Max joined smell bent. @Cafleurebon follows @smellbent on #instagram and their #instaphotos always make me smile, so welcome to a day in the life of the smell bent bros.
LOLA (and Brent Leonosio)
Thursday @smell bent
7:16 am … Good morning says my cat Lola as she walks all over my face
7:18 am … Feed the kitties and make my way to the office
7:22 am … smell bent customer service reporting for duty
7:31 am … I will not be distracted by vintage magazines on eBay. I will not be distracted by vintage magazines on eBay. I will not be distracted by vintage magazines on eBay
7:32 am … Distracted by vintage magazines on eBay
7:49 am … Grab my sneaks and run out the door
7:55 am … Life During Wartime by the Talking Heads
8:01 am … I’m the only boy in this gym class.
9:00 am … Sometimes I think I only workout for the milkshakes smoothies.
Max Leonosio
9:15 am … Max, my little brother and the business brains behind smell bent, is filling orders to I’m Gonna Make You Love Me. I’m very proud.
9:31 am … Morning smell bent powwow. Yesterday’s site changes seem to be working.
9:53 am … A Little Lost by Sufjan Stevens
10:13 am … Evaluating yesterday’s batch of new holiday scent prototypes
#regram the making of Dr. Dreidel 3000 #holiday #2014 #perfume #instaphoto #smellbent
10:24 am … Tinkering with the proportions of Dr. Dreidel 3000
10:37 am … coffee o’clock
11:03 am … The coffee just kicked in. I come across a bottle of copal. It might level out the harshness of Dreidel’s oud note and get us to where we need to go
The Rx from Dr. Dreidel 3000
11:24 am … The copal is working, but has Dr. Dreidel become too incense-y?
11:45 am … The lab gets a visitor – Sam Pancake stops by to find some new perfume!
12:01 am … Sam loves FIVE (our newest scent created to celebrate smell bent’s 5th anniversary) and leaves smelling like a caramel cigar box
12:34 pm … Grilled cheeses and latkes for lunch! #dietfood
1:05 pm … Time to get our instagram on … photo shoot with a plastic hedgehog. Are you following us yet? Why not? @smellbent
1:35 pm … Espresso extract has arrived from the Perfumers Apprentice. I inhale the deep, green, woody scent. I’ve thought about doing a coffee perfume for a while. Does the line need a character named Tall Americano?
2:01 pm … Read an article about smell bent in England. They call me an LA Hipster … if they only knew 😉
2:14 pm … CVS run
3:01 pm … A Little Lost gets its 2nd play
3:39 pm … Chocolate Twizzlers are my downfall
4:04 pm … Pick up the new scent I was working on Monday – Ice Station Pineapple. How pineapple is too pineapple? Should this new perfume be subtle and sophisticated or “Florida on steroids”?
4:32 pm … Elliott calls on facetime.
5:21 pm … Time to clean up the lab. Still debating Dr. Dreidel’s copal. But I won’t really know until today’s sample rests and I sniff it in the morning.
6:15 pm … pick up my pal Daniel and mosey on over to Hollywood for dinner and a movie
6:34 pm … salad and celebrity gossip for dinner
6:55 pm … I resolve to be a grown up. Ice Station Pineapple will be sophisticated!
7:45 pm … Birdman is strange and beautiful movie– go see it
9:54 pm … Drive home to Kate Bush’s Song of Solomon
10:09 pm … Catch a peak at the nearly half moon as I pull into my driveway. I wander back out for a better look
10:17 pm … A "Little Lost" gets its 4th and final play of the day
10:45 pm … Brush my teeth and get in my bed
11:01 pm … A dancing pineapple mambos through my dozing brain. Who am I kidding? Ice Station Pineapple should be outrageous and pineapple to the max!
11:11 pm … Nod off with a little black cat under my arm, the pineapple will have to wait till tomorrow
#GuestContributor, Brent Leonesio @smell bent
Notes: Ice Station Pineapple – A scoop of pineapple sorbet buried under an avalanche of pine, mint, coconut and icy musk
Notes: Dr. Dreidel 3000- A recording studio full of exotic and expensive woods – hiba, oud, Malaysian sandalwood and guaiac wood – spun with vetiver, copal and designer musk
Dr Driedel 3000 and Ice Station Pineapple will be released November 11, 2014 (50 ml/ $50 USD), will be available on the smellbent.com site and at their stockists (Hey Brent, is there a L.A. hipster name for stockist??) To celebrate the debut of the new Holiday 2014 smellies we have a worldwide draw for either a bottle of Dr. Driedel 3000 (A dreidel is four sided spinning top used in a gambling game for Hanukkah, a Dr. is a person who studies hard to practice medicine and use their earnings to pay back student loans) or Ice Station Pineapple. Unless you want a sampler of both. To be eligible please leave a comment with the Diary entry you enjoyed reading the most ,your choice should you win and if you have a favorite smell bent scent. Also, for extra credit… if you think Brent should create a coffee perfume named Tall Americano. Draw ends 11/10/ 2014
We announce the winners on our site and on our Facebook page, so Like Cafleurebon and use our RSS option…or your dream prize will be just spilled perfume