I own more lipsticks than I do perfume. Especially during the past few years while the economy has been difficult. Guerlain, must understand while I can’t afford to buy my beloved Nahema perfume,but now I can buy a Nahema lipstick.
While searching through the immense Guerlain archives, Olivier Échaudemaison found a small Art Deco wonder created in 1936 that captured his attention: the original “Rouge Automatique.” Though the legendary lipstick’s craftsmanship and hand finishes were commonplace at the time, the lipstick packaging was a revolution in itself with its single hand push to reveal luxurious color. Olivier now reinterprets Rouge Automatique for the 21st century – re-innovating the piece as the first lipstick without a cap and with an application technique requiring only a single hand.
With “Ne m’oubliez pas” (Forget me not) in 1870, Aimé Guerlain was the first to create the wax lipstick in a gold plated tube – inspired by a cylinder used to mold candles
Which will be your color and your perfume?
Michelyn Camen, Editor-In-Chief
Available in April 2011
25 NEW SHADES in 25 legendary names:
Unforgettable Beiges |
Passionate Reds |
Flamboyant Oranges |
Loving Pinks |
100 APRÈS L’ONDÉE 101 VOILETTE DE MADAME 102 NE M’OUBLIEZ PAS 103 CHANT D’ARÔMES 104 JICKY 105 VOL DE NUIT
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120 COQUE D’OR 121 ROUGE D’ENFER 122 LIU 123 HABIT ROUGE 124 SAMSARA 125 VEGA |
140 MITSOUKO 141 QUAND VIENT L’ÉTÉ 142 FLEUR DE FEU 143 NAHEMA |
160 BAL DE MAI 161 CHERRY BLOSSOM 162 BLOOM OF ROSE 163 ROSE BENGALE 164 CHAMADE 165 CHAMPS-ÉLYSÉES 166 SHALIMAR 167 GUET-APENS 168 L’HEURE BLEUE |