New Fragrance: BLCK Denim for Black Friday “Perfume 11” Debuts at Art Basel

Johan Lindeberg  known for his sexy, cutting edge haute jeanswear will unveil the first fragrance for his BLK DNM label at The Webster on Dec. 1, during Art Basel. Called Perfume 11, the unisex scent was created by Robertet and will retail for $110 exclusively at The Webster and BLK DNM’s stores in New York and Stockholm, as well as blkdnm.com. No word on the jus or the nose.
  
 
During Art Basel, The Webster, an upscale emporium will also host a Champagne reception for vbeauté founder Julie Macklowe on Dec. 1, a dinner for Dsquared2 designers Dean and Dan Caten with VMan on Dec. 2, a cocktail party for its Pringle of Scotland pop-up shop hosted by Tilda Swinton on Dec. 2 and a benefit auction and party hosted by Phillips de Pury on Dec. 3.

Michelyn Camen, Editor-in-Chief

Editor's Note:  Alternative venues for scent;  I am seeing this trend RE emerge– CK1 redux for the 21st century (tower records). 

I met Mr. Lindenberg at Diesel in 1995, when I interviewed for a VP of  Marketing position; I wasn't "hip" enough and he told me that straight out.I didn't wear the right clothes and took my nose piercing off for the interview

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One comment on “New Fragrance: BLCK Denim for Black Friday “Perfume 11” Debuts at Art Basel”

  • Will be interesting to try this…well he has his work cut out for him as there are many beautiful fragrances out there to compete with.