Cosmoprof Signage
Cosmoprof North America takes place July 12-14, 2015, at the Mandalay Bay Convention Center in Las Vegas. Cosmoprof North America is an exclusive business-to-business beauty trade show (not open to general public) with over 1000 exhibitors.
Karen Dubin and Karen Adams of Sniffapalooza
This year Cosmoprof North America has introduced three new innovative sections: Beauty Pitch (for beauty entrepreneurs featuring billionaire Mark Cuban, Owner of the Dallas Mavericks of Shark Tank) Tones of Beauty, and and Discover Scent. The Discover Scent program was launched in coordination with Sniffapalooza’s Karen Dubin and Karen Adams . Overall, each exhibitor was selected because they offer a meaningful product that will add value to consumers’ lives. There was a prelaunch party June 11 in NYC, which I attended and I am happy to give you a peak into what will be featured and all the excitement of the upcoming weekend. Discover Scent will include 13 luxe and artisanal perfume collections, their distributors, Drom Fragrances and scent innovation companies as exhibitors and was curated by Karen Dubin and Karen Dubin. Here is a sneak sniff of what will be at the exhibition.
Sue Phillips Bespoke Perfumery
Sue Phillips, President & Founder of Scenterprises Inc., announces the launch of Sue Phillips Bespoke Perfumery. She now is offering a sleek new modern packaging which reveals a swivel top atomizer in which any of her scents can be combined to create a unique bespoke perfume. Recently, celebrities Jamie Foxx and Katie Holmes created signature scents.
Raw Spirit Bijou Vert
Nomads Two Worlds Raw Spirit, a socially conscience fragrance company that celebrates the unique natural ingredients and spirit of some of the world's oldest cultures and communities brought their six scent collection. The Raw Spirits business model is based on beneficial effect on indigenous tribes.
Harry Fremont and Michelyn Camen at TFFAwards
ÇaFleureBon first wrote about Raw Spirits Fire Tree in 2013. Master Perfumer Harry Fremont from Firmenich (seen above on the red carpet at The Fragrance Foundation Awards 2015 with our EIC Michelyn Camen) was featured in our Profiles in American Perfumery series, composed Wildfire which features Australian Sandalwood, Citadelle with Haitian Vetiver, Bijou Vert with Haitian Vetiver and Desert Blush featuring Australian Boronia.
Berdoues Colognes Grand Crus
The French perfume house Berdoues Colognes Grand Crus, is a collection of six Eaux de Cologne inspired by travel destinations and materials. The attractively decorated bottles along with the scents transport one to fabulous locales around the globe at a fraction of the cost. Oud Al-Sahara (an oud fragrance with mandarin and myrrh) is one I liked as it is elegant and an easy wear. All are 100ml. Their motto: "Not every wine is a Grand cru. The same is true of perfume."
Orlov Paris
Orlov Paris is a new luxury fragrance house with six scents which will launch stateside this fall. The packaging is exquisite. Robert Wilson the brand manager was on hand at the pre-event to articulate the connection between the scents and the famous diamonds for which they are named after. Flame of Gold, an oriental woody was my personal favorite. The nose for the Orlov fragrances is Dominique Ropion
.Richard Gonzalez, CEO/ Co Founder of Concentration de Parfums, a New York based fragrance house, will present their Eau de Parfum Ciello candle collection which celebrates fig (known as the tree of heaven) at Cosmoprof. All are 10.5 Fl. Oz. with a 60 hour approximate burn time.
Scents of Place by 5th Screen Digital LIVE from CosmoProf NA Darryl Do with Remy Bhatia
Scents of Place by 5th Screen Digital, Inc. is a most intriguing stop. Chief Visionary Officer (CVO), Keith Kelsen called on the perfume expertise of Darryl Do on this unique sampling project. Mr. Kelsen, who is the inventor and patent holder was available at the pre-event to articulate the company's mission. I was able to demo what is the world's first comprehensive digital fragrance dispersion platform and was convinced it is the future of reinventing retail sales environments. The device will allow consumers to sample numerous fragrances with a simple touch on a digital screen without the complexity of traditional sprays or oils. Dispersion is in the form of a dry air fragrance that is clean and accurate. The future has arrived!
Karen Adams, Patrick Watson of Back Label and Karen Dubin
If you are at Cosmoprof, stop by the Sniffapalooza/ Back Label Wine Merchant table helmed by Patrick Watson and Team Karen! Having showcased wine and fragrance collaborations for years; they are experts. Five pairings were created with the five New York City based scent houses. One of my personal favorite pairings was Allegedly Rose of Concentration de Parfums and Catskill Provision's Honey Whiskey.
Bravo Chef Roble Ali
BRAVO TV celebrity Chef Roble Ali will be showcasing his fragrance Clique by Roble by Senior Perfumer Frank Voelkl (of Le Labo fame and the nose behind the new Gucci Bamboo) and the Clique Scented Nail Lacquer polish at the Tones of Beauty section which targets the diversity and multi cultural market.
Eric Horn, Associate Director and Daniela Ciocan Marketing Manger for Cosmoprof
Before Cosmoprof this weekend, I was fortunate to interview Daniela Ciocan, Marketing Manager for Cosmoprof North America to gain additional background into this world renowned Trade Show and exhibition.
When was the first Cosmoprof?
Daniela Ciocan: The mothership, Cosmoprof Worldwide Bologna is in its 48th Edition, with Asia Hong Kong its 20th, and North America its 13th. As one can see, it is a large international fair with a significant footprint!
Has fragrance ever been part of Cosmoprof in the past?
DC: Yes, Perfumery had been part of Cosmoprof as part of Masterpiece, which was last shown in 2009.
Was there an inspiration for the exhibit?
DC: I had seen what Elements Showcase accomplished in recent years and was looking at the model as a way to connect with retailers. The idea is to grow this going forward.
How was the connection with Sniffapalooza established?
DC: I met Karen Dubin after Karen won the Great Idea Award for Fragrance Innovation from Cosmetic Executive Women and International Flavors & Fragrances in 2013.
How will fragrance brands benefit?
DC: I see the growth coming from the luxury salon and spas where a number are including a retail component. High end niche is the target.
Hernando Courtright, NYC and Special Events Contributor (all photos are by Hernando unless otherwise noted)
Thanks to the generosity of Daniella Ciocan and Lauren Kahn of DNA Public Relations, the Publicist for Cosmoprof, we have a wonderful swag bag chock full of beauty, fragrance and other goodies to one USA registered reader. To be eligible, please leave a comment with what intrigues you about Cosmoprof and if there is a particular scent or section you wish you could visit. Draw closes July 13, 2015.
We announce the winners only on site and on our Facebook page, so Like Cafleurebon and use our RSS option…or your dream prize will be just spilled perfume