Olfactive Studio SELFIE (Thomas Fontaine) ~New Fragrance

celine verleure cafleurebon

Celine Verleure of Olfactive Studio

 Creative Director Celine Verleure of Olfactive Studio is best known for her impeccable choice of photography to augment her award winning perfumes. A savvy and creative twist to her latest release, Selfie, is that the photograph that inspired the scent is … YOU! There will be a mirror on the package, and taking the concept one step to further, you can personalize your Selfie fragrance: choose one of your favorite selfies, drop it into the fragrance label and print it off on their website at www.olfactivestudio.com/selfie

selfie olfactive studio

Olfactive Studio began through a Facebook community called Le Blog du Parfum qui n’existe pas in  2009, before a single fragrance was launches.  This social media beginning comes full circle:

“If a perfume calls itself Selfie, clearly it aspires to exist within a community, even an imaginary group, so as to not be forgotten. It attracts attention, without a doubt. Is it a narcissistic, self-centered mirage? More likely a social statement. A point of departure for an interpersonal game. Your scent is often the first thing that distinguishes you and announces your presence. It reveals your  personality. All alone in the world, would you choose the same fragrance? Through your fragrance, you present and represent yourself; you showcase your mood and communicate precious information about your true, inner self. You orchestrate your visibility on the spot: a spritz here, a click there…”-Celine Verlure

thomas fontaine perfumer

Thomas Fontaine, Perfumer

 Mme Verlure chose independent perfumer Thomas Fontaine of Pallida  to compose Selfie; he has worked extensively with  such brands as Jean Patou, Lubin, Le Galion and Agent Provocateur

Selfie is a modern chypre

TOP NOTES: Elemi, Ginger, Star anise, Incense, Angelica

HEART NOTES: Accord of Maple syrup, cinnamon, Lily, Cabreuva

BASE NOTES: Accord of Suede, Styrax, Labdanum, Oakmoss, Patchouli,  Tonka bean, Sandalwood

Acknowledgments: CONTRIBUTORS:Web, pack, and graphic design: Natacha Rousseau, Bottle and Packaging Design: Camille Toupet, Development & Production: Clotilde Maisonneuve / Madecos, Editors: Carine Soyer & Mathias Ohrel

Available late September 50ml $145 and 100 ml $195 at select stockists worlwide

Are your ready for your “S(m)elfie” (my own term)?

Via Celine Verlure

Michelyn Camen, Editor in Chief

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8 comments

  • I can see the smelfie being a thing! The narcissists will love it! As for the scent, thats a whole lot of notes in one bottle. Interesting! And expensive!

  • I am quite taken with Olfactive Studio. This summer, I’ve been switching back and forth between Flashback, Still Life, and Autoportrait.

    I’ll go out of my way to try anything from OS!

  • I love the color of this perfume… and I’d love to find a perfume by Thomas Fontaine that I love, if only because we share a surname. 🙂