Photo By: Robert Mitra
In today's Women's Wear Daily, Bottega Veneta announced its first fragrance developed by Creative Director Thomas Maier in collaboration with the Coty Prestige division of Coty Inc. This is good news for fashion fans and fragrance fans, as Bottega Veneta is the epitome of its former campaign slogan 'when your own initals are enough' and symbolizes craftsmanship and modern luxury.
Michel Almairac of Robertet is the nose (Le Labo Ambrette 9, L'artisan Voleur de Roses and Bond No. 9 Saks Fifth Avenue— to name a few); the new scent features notes of oak moss, Italian bergamot, Indian jasmine sambac, Brazilian pink peppercorns and Indian patchouli (a floral chypre). Maier’s stated : “An old house in the beautiful countryside in the Veneto region of Italy with rolling green hills, where we’re from. I envisioned a room with old wood floors, library walls and leather-bound books with the windows open wide, the breeze coming in and cut grass, hay, moss, garden flowers, growing through the room and everything mixing up. That’s where we started.”
The bottle’s design is crafted by Murano glassmakers who developed the glassware of the Company's eponymous home collection. "A small metal brunito cap (the standard Bottega Veneta color) and a leather ribbon clipped with a butterfly stamp hides an underside evocative of the house’s signature intrecciato woven leather.
A special edition Extrait de Parfum, with a Murano glass bottle and a price tag of $395 for 3 oz., will be limited to Bottega’s 165 boutiques worldwide. The more broadly distributed eau de parfum will be priced at $95 for 1.7 oz. and $130 for a 2.5-oz. size. The line will also include a $95 body cream, $50 body lotion and $40 shower gel, all in 6.7-oz. bottles.
Bottega Veneta woman's perfume ad.
The ad campaign was shot in South Florida by Bruce Weber featuring Franco-Italian Nine d’Urso, daughter of French fashion icon Inès de la Fressange and Italian art dealer Luigi d’Urso.
The first launch will be in the U.K. at Harrods on July 17, with a rollout to 48 other British doors on Aug. 14. It will debut elsewhere in Europe in September and the first break in the U.S. will be at Bergdorf Goodman in New York on Sept. 8, followed by Neiman Marcus a week later. On Nov. 1, distribution will roll out to Bloomingdale’s, Saks Fifth Avenue, Lord & Taylor and Nordstrom." – via WWD.com