New Perfume: Puredistance Sheiduna (Cecile Zarokian)

pured distance sheiduna

Photo Hernando Courtright

At a press VIP event at La Colonial in NYC, Puredistance, the luxe niche perfumery founded by Creative Director Jan Vos Ewoud in 2002,  announced the company's first Oriental fragrance, Sheiduna composed by Cecile Zarokian.  

cecile zarokian and Mary gooding of Pure Distance

Perfumer Cecile Zarokian and Mary Gooding of Puredistance

 " A rich and intense parfum inspired by the sensatios evoked by majestic golden sandunes in the desert during sunset-soft curves changing from deep gold to warm red."  Althouhg I only tested it briefly, it smelled beautiful; unisexy, sensual and rounded.  I imagine Sheherazade wearing Sheiduna as she enthralled the Persian king for 1001 nights. Mary Gooding, who hosted the party did not disclose much information on Top, Mid and Base Notes, but there is labdanum, clove and a tiny bit of cumin. Sheiduna has excellent longevity and  lovely sillage. 

Here are some photos from the Event.

More info to follow

-Michelyn Camen, Editor in Chief

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5 comments

  • Systeme D says:

    It was Justine Crane of The Scented Djinn, via ÇaFleureBon, who taught me that cumin can be absolutely gorgeous.

    My true appreciation for cumin was born the day I first wore her Modhlim.

    Now I must try Sheiduna!

  • It sounds nice and then again I do love the the rest in this line, so it will be a must try for me.