Barbara Herman lives in Brooklyn, N.Y and is the Editor of yesterdaysperfume.com
Vintage perfume is a scented pool I am just beginning to dip my toes into. I have wonderful friends who have sent me droplets of these precious gems to try. I know there is heartbreak in store as I sample these beauties from long ago, knowing they are so hard, if not impossible, to find. When I received Barbara Herman’s new book, “Scent & Subversion: Decoding a Century of Provocative Perfume”, I decided that perhaps the best way to enjoy it was to sit down with my vintage beauties in front of me and experience the scents while I read about them.
Barbara Herman is known to collectors of vintage fragrances as the creator of the blog Yesterday’s Perfume. In the book she explains how she came to be infatuated with scents of yesteryear. It partly came about because she was hearing about so many fragrances being reformulated because of the IFRA regulations. “Perfume is inherently fragile and evanescent, but these regulations that were affecting the very DNA of perfume made seeking out vintage perfume even more urgent for me: Time was running out to discover their disappearing styles and stories.” After scouring Ebay, antique stores, estate sales, and receiving samples from friends, her collection grew.
There are many references in the book regarding the subversive nature of perfume, of its connection to eroticism, of its history of being full of the secretions from animals, of modern perfumers turning once again to evocative and shocking perfumes, and of art pieces based on human smells and secretions. (Editor's Note: Antoine Lie and Etat Libre D'Orange, CB I Hate Perfume, Martika Wawrzyniak with Yann Vasnier, and Sissel Tolaas are some of the "Scent Visionaries" in Part 3 of the book). There are also lessons on how to begin exploring perfume and collecting vintage treasures, and a helpful glossary of olfactive ingredients and terminology. The heart of the book, though, is an exploration of individual perfumes that were released between 1882 and 2000, beginning with Houbigant Fougère Royale by Paul Parquet (1882) and finishing with Christopher Brosius's Laundromat for Demeter(2000). Each chapter is broken down by decades and the cultural influences of that era. That is what I sat down with while I sniffed my goodies.
Featuring 300 iconic perfumes and 100 memorable print ads, it is a delight to wander through this book. I swooned over F. Millot’s floral chypre Crêpe de Chine as I read Ms. Herman’s description. I dreamed of owning a bottle of Tuvaché Jungle Gardenia as I took my first-ever whiff and read that it is "exotic in the way Hollywood movies set in the South Seas starring Bing Crosby and Bob Hope were exotic, with all the signifiers of exotic exaggerated and staged just so (big flowers, vines, a pile of sand, once coconut tree, tanned women sporting leis). And yet I could see how this perfume – like an actual white gardenia affixed to an ordinary 50’s hairdo – could have made your average American housewife feel like Dorothy Lamour.”“ I learned that Chypre de Coty was an homage to the island of Cyprus, and although I knew it was probably the first chypre, did not realize the whole genre was named for it, or that Chypre was French for Cyprus.
As I rifled through my little vials full of golden juice, and searched the index to learn more as I sniffed, I realized that this is not a book to read cover-to-cover, although you certainly could. Each chapter and perfume entry are full of little nuggets to mine and enjoy. Even if vintage perfume collecting isn’t your main interest, it is still an excellent treatise on perfumes of the past and can help any perfume lover to understand the roots of modern perfumery. If you do collect and appreciate vintage fragrances, it is a must-have on your fragrance bookshelf and would also make a great gift for anyone who loves perfume. I know I will be referring to it frequently.
I received my book courtesy of Ms. Herman’s publisher, Globe Pequot Press.
-Tama Blough, Senior Editor
Thanks to the generosity of Ms. Herman and her publisher, we have a a hardcover copy of "Scent and Subversion" (available on Amazon.com and Barnes & Noble) to give away to a reader anywhere in the world. Leave a comment letting us know what your favorite vintage perfume is or your favorite fragrance decade. Draw ends December 11, 2013.
We announce the winners only onsite and on our Facebook page, so Like CaFleureBon and use our RSS option…..or your dream prize will be just spilled perfume.