New Niche Fragrance: Puredistance Black – Shadows and Mystery

pure distance black

Puredistance, the independent niche perfume company from the Netherlands has announced that its new fragrance Black will be introduced for 2013.

Puredistance founder Jan Ewoud Vos enlisted Perfumer Antoine Lie to create a perfume “that is close to the wearer and releases sensual and elegant scent layers in a whispering way – without shouting". Black represents shadows and elegance, the same elegant personality as the timeless classic Puredistance I, but more masculine and oriental. Black is full of mystery.

Speaking of mystery, the Company has chosen not to reveal the ingredients so that the wearer would not have a preconceived notions, but will be wrapped in the experience.

Puredistance BLACK is a pure perfume (25% perfume oil) and will be available in 17.5, 60 and 100 ml flacons in December this year.

via Puredistance

Do you prefer  knowing the notes in a fragrance?  Or do you enjoy good mystery?

–Michelyn Camen, Editor in Chief

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13 comments

  • Lucasai says:

    I’m in. I liked the idea of not knowing the notes of Parfum d’Empire Musc Tonkin in the past.
    That was an interesting experience to try it and see what notes my nose might suggest!
    I’ll be definitely wanting to try the new Puredistance Black. Those scents are so modern elegance and class.

  • leathermountain says:

    Notes or no, there’s plenty of mystery! Notes are advertising copy, sometimes reflecting a perfumer’s intentions, sometimes not, hard to tell when. Never reflecting ingredients, which is what I would really like to know! I see notes as a kind of game, a fun one, enjoyed with a playmate who has a fondness for lying.

  • donna k says:

    i love knowing the notes.. i’m a novice with “fancy” scents But I know what I like..so I like to know what the lasting scent is i guess the base note?

  • Ferris says:

    This is a toss up, knowing the notes vs. not knowing. at times it good to know the notes so you can be prepared for whats coming when you spray/ dab it on. At other times, i like my nose to do the detective work and decipher what notes or ingredients they used in composing their perfumes. It’s a fun little game That keeps my olfactory sense sharp!

  • Ellen Covey says:

    Even when notes are given, it’s still a mystery. It’s sort of like saying a song is written in A minor. You know what most of the notes will be, but have no idea how they will come together.

  • Theodore says:

    This is a spendy line so yea I definitely want to know what I am buying
    17.5 ml at $200
    I really don’t want a mystery

  • Laurels says:

    If the perfume is not widely available to sniff, and I would have to pay for a sample, I’d like some sort of hint of how it will smell. That said, it might be interesting to read a number of blind reviews.

  • PatriciaC says:

    It is all a mystery to me right now as i am learning. Before i went to bed last night it dawned on me “peach” is what i was smelling in (petite cheri). Duh i said to myself.

  • Steve Porkpie Hat Johnson says:

    I prefer the notes – there should be enough mystery left in the bottle when you know the notes beforehand to carry the day if the perfumer knows what he/she is doing.

    Would you go to the hospital and have your doctor say, “I know what’s going on here, but let’s just keep it a mystery, shall we?”

    Would you go to a five-star restaurant and have your waiter suddenly become completely coy about what was in the sauce?

    Transparency is oftentimes the best way to impart mystery.

  • Fazal Cheema says:

    there puredistance M is a real hit, reminding some of vintage Bel Ami, lets see how this one fares

  • Sujaan says:

    Because it is Puredistance, I would buy a sample notes or not; the mystery is intriguing. But normally I would prefer the notes.