Memo Paris debuts Luxor Oud, the next addition to its Les Echappes collection. Luxor Oud is an an olfactive journey to the incredibly rich past of Ancient Egypt.
“It is amazing to see to what extent Egypt and perfume seem made for one another. Take the pyramid: that stairway to heaven that took the pharaohs to the beyond and their divine destiny is a term that has long been (and continues to be) used to describe an olfactory path, the progression of an accord. Not far from Luxor, the pyramids stand watch. Something sacred, an elevation to the supernatural, a ceremonial act, would the pyramid also play a part in the creation of this fragrance?
The Nile, an ancestral communication route travelled by feluccas carrying boatloads of spices and plants, enabled trade to prosper throughout the region and gave the markets their flamboyant touch, their incredible opulence. Stalls bursting with scents forged a vibrant olfactory culture.
Oud wood (agarwood) slips into Luxor Oud like a welcome reminiscence. And in more than one way: while it recalls the scents that carried prayers up to the gods, oud also refers to a pear-shaped musical instrument with entrancing accords, similar to a lute, which was popular with the pharaohs and is depicted in painted scenes.”
Notes: Oud, rose, essence of mandarine, red berries, rose, cypriol heart essence, ciste absolu, patchouli essence and tonka bean
Michelyn Camen, Editor in Chief
via John Molloy , co founder of Memo Paris