New Niche Fragrance: Ashoka by Neela Vermeire Creations “Conquered With Compassion”

 ashoka neela vermeire creations by bertrand duchaufour
 
I believe many of our readers  would agree with Mark Behnke's  Esxence 2013 "Best of Show" award for most anticipated fragrance-  Ashoka from Neela Vermeire Creations.
 
Neela Vermeire Créations’ new release Ashoka, created in collaboration with perfumer Bertrand Duchaufour, is a tribute to  one of India's greatest rulers known as Ashoka the Great (he ruled  from 269 B.C- 232 B.C). The emperor was a  ruthless warrior at first, but was conquered by his own compassion at the moment his victory was assured. He converted to Buddhism and devoted the rest of his life to spreading the Buddha’s teachings, to truth, to justice and to compassion for all living creatures beneath the sun. His own evolution from ruthless conqueror to benevolent emperor is reflected in Ashoka’s journey from the fierce opening to a softly floral heart & the gentle embrace of its richly complex drydown.
 
Notes:
Fig Leaves, leather, white & pink lotus, mimosa, fig milk, osmanthus, rose, water hyacinth, vetiver, styrax, incense, sandalwood , myrrh, tonka bean, fir balsam
neela vermeire and bertrand duchaufour

 When I emailed Neela, I wanted to learn more, it seemed the logo for the brand was similar to Ashoka's wheel. According to Neela Vermeire, " Ashoka's wheel was the inspiration for the NVC logo (though ours has adapted an Eiffel tower within each spoke). Ashoka The Great spread Buddhism and was millenia ahead of many great rulers of his time. The new bottle designed by Pierre Dinand has 24 ridges to represent 24 spokes."Conquered with compassion" is the way I described this creation to Michael Edwards, the world’s leading fragrance expert ( who created a wheel of his own, the fragrance wheel)”;.

I have a feeling Ashoka will conquer our hearts when it debuts in the Autumn 2013.

Michelyn Camen, Editor-in Chief
 

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10 comments

  • I am a big fan of Neela’s perfumes. I already have the first three and I am so excited to try the new one. I’m especially happy it is a leather scent.

  • Fig leaves and leather? Done by Neela Vermiere, who has brought 3 gorgeous, standout scents? Who wouldn’t be excited to try this!! I’m drooling already!

  • I am so looking forward to this one from Neela, bet it will be another beautiful creation. 🙂

  • this sounds so, so awesome!
    also I hadn’t noticed the Eiffel towers in the wheel before, just thought it was pretty and Indian, but I like how it combines Indian and French aesthetics graphically just like the perfumes do aromatically.