New Fragrances: Giovanna Antonelli 411, 811 and 611 (Julie Masse, Cecile Matton and Mathilde Bijaoui) 2017

Giovanna Antonelli Brazilian Actress and Muse 

Fragrances that are inspired by celebrities are not unusual. Truth be told they are usually mindless, soul-less commercial scents that the famous personality is not involved with.  It is always the interaction and involvement of the perfumers and  celebrity, the quality of material and attention to detail that can differentiate a “celebuscent” from an artistic perfume.  

Courtoismourot is a new  haute perfume company based in Paris whose inaugural collection of three niche fragrances was inspired the famous Brazilian actress Giovanna Antonelli. Co-founder Lionel Guignard’s partner Edson Fernandes, a designer met Giovanna Antonelli in Brazil and “fell in love” with her spirit.  Although she has turned down every other beauty project, her love of perfume  and  her desire to be involved in a fragrance collection that used only the finest ingredients, all created by world renowned noses (Julie Masse, Cecile Matton and Mathilde Bijaoui of Mane) and reflected her passion,  was the reason that she accepted. Working closely with Mane, each perfume is a facet of Giovanna.

411 Intenso

 INSPIRATION: TRIBUTE TO THE ROYAL PALACE: This eau de parfum was inspired by the Palais- Royal, a landmark of Parisian life, “a little” suranne, where still float the spirits of Molière, Colette, Cocteau and yet violently contemporary still float … La Comédie Française, the romantic gardens and the shops of yesterday and today sheltered under arcades in row. It is one of the most charming corners of the city of light, naturally chic, without ostentation.

Julie Masse of Mane

“Giovanna reminded me of a woman in love with beauty, feminine, a little theatrical, who likes beautiful classical things and appropriates them by modernizing them. In my opinion, his perfume must have been a floral cyprus.” Julie Masse

Top: Rose de Bulgarie, Bergamota, Pimenta, Chamomille flower

Heart: Jasmim  sambac, Ylang ylang, Peony

Base: Patchouli, Ambar, Vetiver, Santal

611 Extreme

INSPIRATION: WALK IN RIO’S BOTANICAL GARDEN: The  Rio  Botanical  Garden  blossoms  at  the  foot  of the  Corcovado,  in  the  heart  of  the  Carioca  city. majestic  trees,  exuberant  tropical  plants  and collections  of  rare  orchids,  this  is  a  haven  of serenity  just  a  short  distance  from  the  vibrant beaches  of  Ipanema  and  Copacabana.  As  a  true nature  lover,  Giovanna  wished  to  dedicate  a perfume  to  this  extraordinary  green  space where she loves to walk with her children.

Cecile Matton of Mane

Giovanna  is  a  pure  Carioca,  joyful,  generous, radiant.  She  inspired  for me  a  fragrance  dominated  by an  urban  tuberous  that was  vibrant.  A fragrance with sensual and spicy notes for an unforgettable trail.” Cecile Matton

Top: Rhubarbe, Pear, Bergamote.

Heart: Tubéreuse, Jasmin d’Egypte, Hawthorn.

Base:Licorice, Iris, Benjoin, Vanille.

811 Absoluto

INSPIRATION: IMMERSION IN THE HEART OF SAMPA: Gigantic urban  jungle,  Sao  Paulo  is  a  very creative and cosmopolitan city open to the world: a tropical New  York.  “Sampa”,  as  its  inhabitants  call  her, exudes  a  formidable  vitality  mixed  with  “dolce vita”.  Giovanna  wished  to  salute  this  epicurean who  reinvents  herself  relentlessly  by  offering  her its  most  powerful  perfume  because  it  is  here  that the heart of Brazil beats the strongest!

Mathilde Bijaoui of Mane

I wanted  to  create  a  voluptuous,  intoxicating  and full-bodied  signature  that  reflects  the  temperament of fire, both magnetic and sensual ” Gio ” and whose silky floral heart is gradually unveiled.“-Mathilde Bijaoui

Top: Bergamote, Piment, Clove, Lavande

Heart: Green notes, Jasmin, Honey, Balsamic

Base: Patchouli, Ambre, Musc, Vanille

As for the number 11 in each name, it is Giovanna’s favorite number. It has always been around in her life and since the start she wanted the number to be associated to her scented adventure. It symbolizes joy, love, “abundancia” (in Portuguese), happiness and luck.

100ml/ 150 €

www.giovannaantonelliparfums.com

Via COURTOISmourot

Michelyn Camen, Editor- in- Chief and my own synopsis

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5 comments

  • All three of these fragrances sound fabulous to me. Perfumes inspired by Giovanna, an actress who obviously radiates such happiness, joy of life, strength and sensuality – perfumes created by stellar perfumers – have me totally intrigued. I am especially drawn by the description of 611 Extreme! I would love to take a walk in Rio’s Botanical Garden. Thanks so much for the introduction to Coutoismourot!

  • This brand sounds exciting. I don’t know the actress but am looking forward to Brazilian inspired perfumes 811 sounds really great

  • I think it is easy to tell those projects where time and excellence have been invested into them. We may not be aware of exactly how much time or challenge was attached to it,but we tend to know excellence. I feel the issue with many “celebuscents” is that we can feel that many of those fragrances are just another part of the machinery that cranks out fragrances like a Pez Candy dispenser. Not to mention the fact that too many of them smell so similar, and I don’t believe that is due to similarity of ingredients.
    It seems to me, that Giovanna Antonelli actually has a tangible love of fragrance and has a desire to manifest very special arenas of her life thru the art of scent. This alone could possibly be enough to cause her fragrance to stand out, but it seems to me that a specific measure of her time, thought and excellence invested into the creation of these fragrances would be very key in making the juice stand out among all the other “celeb scents” currently on the market which often, in my opinion can seem like a hackneyed “money grab”.
    Best of luck to Giovanna Perfumes, they sound extremely lovely and connected.

  • This sounds like an exciting project for us perfume lovers. I wonder how hard it will be to find?

  • Hikmat Sher Afridi says:

    I’ll say its love from Brazil. Aha! Giovanna’s favorite number…..11. All sounds interesting but I am more inclined towards 811 Absoluto.