Once upon a time…well actually, right about now, The World of Jo Malone^™ introduces Wild Bluebell. A fresh new scent, heady with the shimmering sweetness of vibrant sapphire blooms. And wild, because it’s a pretty quirky take, inspired by a wickedly whimsical, contemporary fairytale that stars Wild Bluebell herself.

 Terribly English. Naughty but nice. A girl who lets nature run riot for all the right reasons. To capture the most mesmerising scent of the season.

 Fresh bluebell and clove form the top notes of this light floral fragrance. Lily of the valley, eglantine and jasmine are found at the heart with white amber and musk at in the base of the scent.

 The English bluebell captures the spirit of springtime, creating vibrant carpets across British woodlands.

 

Sadly the native English bluebell is under threat and it is vital that it is cherished and protected. To help England stay carpeted with bluebells Jo Malone London has made a donation to the Woodland Trust.

 

Wild Bluebell Cologne 30ml RRP $55 US / $70 CAN

 Wild Bluebell Cologne 100ml RRP $110 US / $125 CAN

 Wild Bluebell Body & Hand Wash 250ml RRP $50 US / $65 CAN

 Wild Bluebell Body Creme 175ml RRP $75 US / $90 CAN

 Wild Bluebell Home Candle 200g RRP $65 US / $75 CAN

 

The Wild Bluebell Cologne and Ancillaries are available from September 2011 at Jo Malone Shops, jomalone.com, Bergdorf Goodman and select Neiman Marcus, Saks Fifth Avenue, Nordstrom and Bloomingdale’s stores nationwide.

 

Available exclusively at Holt Renfrew in Canada.

via  official press release

-Mchelyn Camen, EIC

Editor's note: A bold new direction in photography. I love it!