New Fragrance Review: Juliette has a Gun MMMM (Romano Ricci) + A Little Too Much is Just Enough

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 Juliette Has A Gun

It seems like only yesterday…but it has been ten years since Romano Ricci launched the perfume house Juliette Has a Gun.  Today it is hard to find a perfume lover who has not tried and, most likely, been blown away by the fragrances of the niche house, named by Romano Ricci for the Shakespearean character Juliette, wielding her preferred weapon of seduction – perfume!

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Romano Ricci and Juliette Has A Gun Perfumes

From the innocent and flirtatious Miss Charming and the rosy, rebellious Lady Vengeance of 2006 to 2016's seductively Dark Into the Void and lusciously tart MMMM, Juliette Has a Gun has explored the episodes, ages and stages of the eponymous heroine's love of life and search for freedom through fragrance and at times strays outside into other plots.  Over the past ten years Romano Ricci (the great grandson of designer Nina Ricci and grandson of perfumer Robert Ricci) has confidently traveled divergent perfume pathways, expertly crafting a variety of fragrances featuring the synthetic simplexity of Anyway, the animalic (Calamity J) and even the musky gender bender (Gentlewoman).

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Juliette has a Gun Ad  for MMMM

JHAG's MMMM is a delicious "zero calorie treat – the name says it all. The first sprtiz is a burst of sweet, delicately tart raspberries infused with a breath of patchouli and glowing with the diffuse effects of salicylates. The initial take is crisp enough to convince both my olfactory and taste buds that they must have more…. and even more.  At this stage MMMM is the fragrant equivalent of SweeTarts, those small round candies packaged in rolls that explode with amazing, mouthwatering, tangy fruit flavors.  In the perfume the SweeTarts are mingled with spicy geranium, a hint cool wintergreen and bright neroli.

 

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Cara Delevingne in 'Sweetie' by Liz Collins for Love Magazine

MMMM is reminiscent of Annick Menardo's 1998 olfactory masterpiece Dior Hypnotic Poison. I find the difference to be in the choice of fruit, the concentration and texture. While Hynotic Ppison is clearly focused on an intense plumy stone fruit mélange over bitter almond, vanilla and rosewood, MMMM, for me, is all about berries and is more open, diffuse and powdery, especially as it begins to dry down. This new fragrance evolves from a crisp effect of sassy SweeTarts to a luscious creamy-smooth and juicy texture much like that of Starburst fruit chews.  The result is a fabulous, guilt free taste treat that also manages to create a fragrant aura of vivid, bright reds and pinks around my skin.

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Candy Pop Vogue Korea 2014

This description of tart fruit candies might leave the impression that MMMM is all about immediate indulgence and sugary excess. 

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Vibeke by Jamie Nelson Photo

Not so!  While the Starburst stage lasts for several hours and eventually melds into a taste of vanilla Turkish Taffy, the overall effect is never too sweet.   From the first sprtiz to the last subtle breath of fragrance many hours later, the sweetness is effectively tempered by a light, refreshing fruit punch resting on sandalwood, vanilla, jasmine and tuberose.

Is MMMM too much of a good thing? Not for me! I truly believe that, as Jean Cocteau and Romano Ricci's grandmother were both known to say, " A little too much is just enough…".  YuMMMM!

 

MMMM fragrance notes include: Neroli, Raspberry, Geranium, Orange Blossom, Jasmin Sambac, Tuberose, Iris Butter, Sandalwood, Patchouli, and Salicylates.

Many thanks to Twisted Lily for my sample of MMMM.  My opinions are my own.

Gail Gross – Sr. Contributor

Art Direction:- Michelyn  Camen, Editor-in-Chief who has interviewed  Romano Ricci four times over ten years, you can read the latest here.

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Thanks to the generosity of the USA distributor of Juliette Has A Gun  Europerfumes we have a 50 ml bottle of Juliette Has a Gun MMMM for one registered reader in the USA (be sure to register or your comment will not count). To be eligible, please comment on what appeals to you about MMMM, based on Gail’s review – or tell us about your favorite fragrance from Juliette has a Gun – and let us where you live too.  Draw closes 12/16/ 2016.

 

We announce the winners only on site and on our Facebook page, so Like Cafleurebon and use our RSS feed…or your dream prize will be just spilled perfume.

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21 comments

  • Wow! MMMM sounds like a delicious poison! I love Gail’s yummy description.
    Never smelled this line before.
    Thank you for the draw! In the US.

  • laureneboucher says:

    The SweeTart smell sounds delicious! Plus my husband loves SweeTarts!;) I live in the US. Thanks!

  • Gail had me at SweetTarts, they were my favorite candy as a child! And to know that their is a fragrance that smells like it, is awesome. From the SweetTarts meddling into a Starburst scent and dry down to fruit punch resting over sandalwood, jasmine and vanilla this fragrance would really satisfy my fragrance sweet tooth! I am a fragrance lover who has never tried Juliette Has A Gun fragrances but I would be so honored if this was my first introduction to this fragrance house! I am in the USA.

  • I loved this review and it sure made me hungry. Sometimes perfume should smell yummy and not all weird
    My favorite jhag is citizen queen
    Fabulous chypre

  • A grown-up Sweetart, fruit punch with sandlewood and Jasmine….sounds fabulous! I’d love a chance to win this. I’ve sampled many from this line but this sounds exceptionally intriguing. I am in the US

  • I’ve never smelled ANY Juliette Has A Gun. But I’m dying to own a few. There are several that I know I’d love but they don’t carry them in any of the Sephora’s near me. I absolutely love the notes of MMMM! It has all the notes that I really enjoy in my perfume – neroli, orange blossom and jasmine. But they’ve made it even more interesting and yummy by adding in a raspberry note. And the drydown of sandalwood and patchouli makes it sound very sexy and warm. I’d be thrilled to finally own a fragrance from this line!!!
    I live in the U.S.

  • It is raspberry patchouli and I thought it will be a variation on Lady Vengeance where the star is rose. I could never have predicted it has similarities to Menardo’s classic creation hypnotic poison which I have. I agree ten years have gone by quite quick since the founding of Juliette Has a Gun. My favorite from the line and also my first acquisition from the line is Midnight Oud. I got the bottle in 2014. Thanks for the generous draw of MMMM. I am in US.

  • I have been wanting to try something from this line , I love the names and the bottles. And this sounds amazing and delicious!
    Thanks for the draw! I live in the USA

  • I have to admit, I have a weakness for gourmands and any comparison to Hypnotic Poison is going to get my attention. I’d love to figure out what makes this scent stand out in its own right, in an often crowded (and sometimes maligned) category. My favorite JHAG fragrance is Miss Charming (although Mad Madame is great too!) and I’m in the US. Thank you for the review and draw!

  • Ok, this perfume sounds like the antithesis of my usual taste but I like JHAG as a line (esp Lady Vengeance) and I have become a gourmand fan in the last few months, so never say never. The sweet/sour aspects are especially appealing. Thanks to all for the review and generous draw, I’m in the US Midwest.

  • This review made me realize that I need to every once in a while put down my strong dark leathers and try something fun. I love stone fruits so much. This will be perfect for the New Year.
    I live in the USA.

  • Citizen Queen is at the absolute top of my list. MMMM looks interesting.
    Thank you for the nice draw! I live in the US.

  • I keep hearing about this house over the years but have not as of yet tried any of the fragrances. For this one, raspberry is my favorite fruit and I really like when some fragrances try to incorporate it. I live in the USA. Thanks:)

  • Wow, this sounds right up my alley… raspberry, iris, patchouly. Thank you for the review and draw. My favorite JHAG is Citizen Queen.
    I live in the USA.

  • Very interested to smell this one because I love raspberry. I haven’t tried anything from this line.
    Thanks for the chance! USA here.

  • Hikmat Sher Afridi says:

    Thanks for the sweet review that sounds delicious. This perfume is right up to the taste of my wife. The perfume name is fantastic. Never tried any of the fragrance before of JHAG.
    Thanks to the generosity of the USA distributor of Juliette Has A Gun Europerfumes and Cafleurebon for the opportunity to participate for letting me my relative address in NY, US.

  • The spicy geranium note (and hint of cool wintergreen?) appeals to me about MMMM. I had also always wondered about the name of this fragrance house and, based on Gail’s review, now I know and I think it’s very clever. I live in the US and have not yet had the pleasure of wearing a fragrance from Juliette has a Gun.

  • I absolutely love it! I went to Sephora to by Joe Malone and left with Juliet Has a Gun….Mmmmmmm