Celine Verleure Photo: by Luc Lapôtre (all rights reserved)
Creative director Celine Verleure wrote in an article for CaFleureBon, "I had the idea for Olfactive Studio while thinking about perfumers briefs. I read many briefs in my career and they were all based on words descriptions of the target audience or long drawn out storytelling. It was then that I realized that images could be more powerful in expressing emotions then words". Panorama, Celine worked with photographer Miguel Sandinha and IFF perfumer Clement Gavarry to create a perfume that captures the majestic view of the Sheats House – a glass and concrete house in West Hollywood designed by architect John Lautner – a disciple of Frank Lloyd Wright.
"Panorama" photographer Miguel Sandinha
“It is the kingdom of a view that never tires. One that both overlooks and plunges. It is a fiction, a cradle of histories, between cinema and photography…This is the place where the megalopolis, the horizon, and the exuberant fauna interact and merge. Magic happens when the various dimensions strike a perfect balance in the interplay between materials and colors. Green and wild, Panorama is the perfume of an urban jungle, an interplay of original combinations, like this surprising accord of hot and spicy wasabi. When notes of myrrh spring up among other warm and bewitching resin-based notes, an incredible contrast emerges".
A beautiful landscape evokes a scentscape with a view.
TOP NOTES: Wasabi Accord, Fig Leaf, Bamboo Leaf, Bergamot, Lemon
MIDDLE NOTES: Galbanum, Cardamom, Violet Leaf, Fresh cut Grass
BASE NOTES: Myrrhe Absolute, Fir Balsam, Patchouli, Tonka Bean, Vanilla, Musks, Labdanum
Panorama will be available in the US early April and will be launching at Barneys New York. 50 ml/$145 100 ml/$195
Via Celine Verleure and press release
–Michelyn Camen, Editor in Chief