One of the surprises at Esxence last week was a new fragrance from Etat Libre D'Orange. Nothing racy, nothing subversive, no squirting fluids… a cologne called Cologne. Except from this House, Cologne is actually subversive and shocking because it goes against type. When Managing Editor,Tama Blough smelled it (without seeing the banner), she said to Etienne de Swardt, "This Smells Nice". And sometimes that's all we want from a fragrance. The nose is Alexandra Kosinski from Givaudan. She created fragrances for Six Scents Series 2 and Scent on Canvas among others.

I asked Etienne why NICE?  He said, "We love to say : we have given you decadent, we have given you outrageous and now we give you NICE."