CHANEL announces their newest perfume, Chance Eau Vive composed by Jaques Polge.
The ad campaign by Jean-Paul Goude, who has a long standing relationship with CHANEL, reflects the high spirited energy of the scent. The 15 and 30 second commercials which air worldwide today (June 10), takes place in an imaginary bowling alley. A young woman is trying out for a bowling team. She grabs a bottle of CHANCE EAU VIVE, and throws it down the lane before the astonished eyes of three members of the team that she’s trying to impress. She bowls a strike and is now on Team Chance!
Presented in the signature round bottle, the notes are Grapefruit, Blood Orange, Jasmine, Cedar, Vetiver, Iris and Musk. 1.7 oz. $77.00, 3.4 oz. $97.00
AVAILABLE AT DEPARTMENT AND SPECIALTY STORES AND ON CHANEL.COM: AUGUST 2015
via CHANEL
-Michelyn Camen, Editor in Chief