Fashion designers Viktor & Rolf turned to the world of dance to close their Spring Couture Show in Paris featuring Dutch National Ballet Dancers, en pointe bedecked in fanciful bows and nude bodysuits. The theme carried through as the designers announced their new perfume, Bon-Bon. The new women’s perfume is a play on words- French for a candy confection and “Good, Very Good” and is presented in a bow shaped bottle.
Photo By Thomas Iannaccone
Bon Bon was composed by Mane perfumers Cécile Matton (who created Fragrance Republic's 01/03, draw still open!) and Serge Majoullier (Armani PriveeLa Femme Bleue) and is a gourmand centered on caramel and also includes notes of mandarin, orange, peach, jasmine, orange blossom, gaiac wood, cedar wood, sandalwood and amber notes. Viktor & Rolf’s first feminine gourmand Flowerbomb was introduced in 2005.
According to WWD: “Its flacon and campaign imagery dovetail from the concept. In single- and double-page ads photographed by husband and wife team Inez van Lamsweerde and Vinoodh Matadin (who collaborated with Byredo for 1996 Inez), model Edita Vilkeviciute sits cross-legged with a large version of the bottle in her lap. Rows of pink ribbons are painted on the skin of her otherwise nude body”.
The fragrance will be launched exclusively in March at Viktor & Rolf’s recently opened Paris boutique, de Bijenkorf in the Netherlands and Selfridges in the U.K. The next stage of the rollout is to include Saks Fifth Avenue in the U.S. in April.
The Bonbon eau de parfum will be available as 30-, 50- and 100-ml. sprays that are to retail in France for 58, 85.50 and 108.90 euros, or $79, $117 and $149 at current exchange, respectively.
– source Women's Wear Daily
As a self proclaimed "Candy Girl in a Mitsouko world" this is one designer fragrance I am looking forward to. Spicebomb made our Best of Scent in 2012.
–Michelyn Camen, Editor in Chief