I Hate Perfume by Tim Girvin: A Journey to Brooklyn, Brosius and Beyond

I Hate Purfume

Perfume Environments: The Scent Visioning of Christopher Brosius

I Hate Purfume
Window display, Brosius

I’d tried to link to Brosius live, but couldn’t since he was working on project, one that he was focusing on. I did see him at his shop, but held my tongue in reaching out. I’d admire that — focus.

The interesting character about Brosius’ distinction relates to just that — a focus and attention to build on a dream of exploring the complexities of the fragrance space, then actually building a place, a personalized retail space to tell that story and to sell the products that he offers.

I Hate Purfume
CB|I Hate Perfume shopfront, Brooklyn, NY

It’s a small two story shopfront in Brooklyn which might’ve been a machine shop or garage front, a footprint of perhaps 2000 square feet. Shelving, on the grid, is simple — but the product arrangements are not. Brosius, ever the educator and spreader of perfumed dreams has a complicated hierarchy of fragrance models that he’s trying to get his guests to understand.

I Hate Purfume
Accords, archetypes, collections for exploration

But that world, the mythic layering of scents, accords and other amalgams is as complex as the art is long — the listing of a single fume being dozens of essences, each titrated to build the formulation of a moment. His carriers are not alcoholic — he uses water for purity.

Brosius might’ve started in a manner that’s similar to his Demeter originations — building scents that duplicate experiences — like, for example, dirt or grass. But Brosius chose the path less to duplication of precise moments of scenting memories and worked more to interpretations of gatherings. That skills founded other levels of olfactory interception and he built other paintings of memories, scenes, mysteries and imaginings.

I Hate Purfume
Rubber floors and shelving arrangement at Brosius’ shop

Today, there is a composite of dozens of interpretations that are gathered in the shop — it’s for you to explore and dig into the structuring of his thoughtful investigations, learn more of the Brosius mindful approach to reaching to memory and distinction in experience, then building your own grouping of CB | I Hate Perfume touches to tint the sillage of your being. During that trip, I’d met Amanda Walker, her own student — and artist — of perfumed collections, with a focus on completely organic admixtures — she’s formed groups building on her examinations of origins — the sources for ingredients and the purity of their cultivation.

I’ve studied CB’s Cumming (The Fragrance) — based on the picturing mind of the actor Alan Cumming. I wear it as a contrast to other scents — a tint here, that bursts bergamot, black pepper, scotch pine, whiskey, cigar, heather, Douglas fir, rubber, leather, highland mud, burnt rubber, peat fire, and white truffle. These come from the recollections of manliness in the Alan Cumming. Popular enough for a new interpretation, Cumming 2 | The Fragrance. Potently — all profits to charity.

.Brosius observes, “How well I remember that afternoon! I keep all samples of my individual accords in small brown bottles. Alan began by picking one up, uncapping it, holding the bottle to one nostril while pinching the other closed. Then with a huge rush, he’d inhale deeply. “No my dear,” I told him gently. “I get the association but it’s not necessary. All you have to do is lightly sniff these…” Eventually though, he’d chosen a number of seemingly strange and unrelated scents. I was thrilled with his selection. Although it was a challenge to fit them together into a fragrance that made sense, each accord was very important to Alan and spoke clearly of his history and the unique man he is.” But this is personal, friendly. Real. Alan’s revelation, here.

I Hate Purfume
The alchemy of customized, on the spot mixes

Shopping there, I’d met with the Operations Director — talked to him about my notes to Christopher. And in purchasing a take away, I chose Gunsmoke. He titrated the admixture, formulated in a tiny bottle. My recollections of this scent — specifically the fiery end of gun, powdered fume and the oiled steel afterburn — were strikingly familiar, yet distinctly mnemonic. The scent lies quietly on the skin, heating up, it becomes stronger, revealing the character of a gunshot. Been there, done that.

To learn more of Christopher’s passion, check into the site to learn more of his modeling — it’s a rich and lustrous world, belying decades of study and experiment, now artfully crafted in expertise and artfulness.

The power of the craft is the passion of commitment, and the dreams of evocation — gathering the voices of memory, lustrating their recalled magic.

A good journey always leaves a scent in the front of the mind.

TIM | Brooklyn, NYC
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THE STRATEGY OF THE LUXURY BRAND
Girvin Brand Luxe | http://bit.ly/gTW5HZ

Contributing writer, Tim Girvin, has offices in NYC and Seattle, and works everywhere in between, and around the world. He has a not-so-secret fascination with scent and the design of perfumes — and has worked with, for, or written about, mastermind design legends like Pierre Dinand, the Lauder family, the legacies of Armani, P&G, L’Oréal, Ralph Lauren and Tom Ford as well as heritage brands L’Officina Farmeceutica Santa Maria Novella and Thai healing strategist Premchit Prateap Na Thalang

Editor’s note: I was quoted in an article in New York magazine which offered a different “Room with a View, titled The Invisible Scent in New York Magazine. It is interesting to compare Tim’s perspective with that of reporter Geofrey Gray and even with my own “Michelyn Camen, who runs a blog for perfume aficionados (“fumeheads,” they are called), describes Brosius as “a Mozart, not a Salieri.” His creations remind her of the movie Inception.”

What fragrance would you like for Christopher Brosius to bottle a memory of a moment, a book, a flower?

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7 comments

  • Tim,
    Thank you for sharing your experience.
    I still haven't tried a single creation from this line but I will eventually. It is hard for me to get past the name since I Love Perfumes 😉

  • kastehelmi says:

    I love Christopher Brosius's work! Before I ever got into perfume I fell for Demeter Cucumber and enjoyed Dirt and Steam Room…I read in an interview his reasoning behind the name and I agree completely with disliking fragrance as some sort of "class- fashion statement"–perfume is not the name attached to it, and it is meaningless as well as invasive if not worn conscientiously, giving it your own value. Perfume should please the nose first of all! I have only tried Black March and Cumming of CB I Hate Perfume, but I can't say how grateful I am for a nose that strives to make compositions of very realistic smells–perfumery became less of an art form when something could be called a "rose" in perfume which bears absolutely nothing in common with a true rose, and offers no innovation, just a stripped dumbed-down propoganda piece of "rose".
    I would love to smell a "milonga" perfume–the smell of clean dressed up people (wearing their different perfumes), the wooden floor, the booze, the nice leather shoes, maybe even a vase of flowers…..and somewhere along the line sweat has to enter 🙂

  • scentual healing says:

    I would like for Christopher Brosius to somehow bottle the scent of every mother’s newborn infant’s head

  • Whenever I smell Black March it alway goes through my mind "What an amazing amazing fragrance this is".  I love that something someone else created can bring back moments for me.  
    I would like to have that exact moment and smell of when a summer storm brings the cool air hitting the hot air at the same time and you can feel both on your face and in your breath,  Yes…there's a rain on slate smell (not pavement) and there's damp earth and grass and plants, but also wet painted wood.  But best of all is that super charged air that if you breathe it in as deeply as you can it is so wondrously exhilarating but poignant at the same time.  That is what I would like Christopher to capture for me 🙂

  • the smell of fallen brown jeffrey pine needles mixed with the smell of rotting (fallen and dead) incense cedar trunks basking in the sun.
    as in: san gabriel wilderness in the high summer.
    my dream-scent, that.
    (in fact, cbs already half there because the incense cedar note i mean is found in his own patchouli empire.)

  • I'm flying to Brooklyn in two weeks, so I want to find time and visit CB shop. I have always wanted to try his evocative fragrances.
    What about a perfume inspired by The Lord of the Rings? Especially inspired by places like Rivendel or Lothlorien. I'd love to try it!