How Do You Celebrate A 2011 Fragrance Foundation France Award …Like This

Photo Courtesy of Team EDLO

On Behalf of CaFleureBon, we salute our Friend in Fragrance, Etienne de Swardt and the team of Etat Libre D’Orange for their recent win at the Fragrance Foundation France Awards for Best Niche fragrance -“The Specialists Prize” for Like This Tilda Swinton.

We have been fans of Like This since EIC Michelyn Camen and Managing Editor Mark Behnke both fell in love at first sniff. Mark declared Like This was one of his top twenty five fragrances of 2010. Michelyn gave it Best Celebrity scent of 2010 and had a chance to meet up with Etienne last summer at the American debut at Henri Bendel NY.

Mark was foresighted as usual… he reviewed Like This on May 20, 2010.We have reprinted his review .

Whatever your opinion of the line of fragrances produced by Etat Libre D’Orange, boring is not one of the adjectives one hears used often in describing them. In the case of Secretions Magnifique, revolting might be the choice, as the smell of semen and blood is re-created. More often the descriptors used are “interesting” and “unusual”.

I am a fan of many of the Etat Libre D’Orange scents because they don’t fear to travel the fine line between unique and unwearable. When it is done right as in Vierges et Toreros or Jasmine et Cigarette strong central notes of raw leather and cigarette smoke, respectively, allow for more familiar notes to present themselves differently and illuminate new facets to them. A line like Etat Libre D’Orange is not some place you would expect to find a “celebuscent” but then again they do manage to find a way to do it in their own special way.

Their first foray into this kind of perfumery came by allying with Spanish actress Rossy de Palma who appeared in a number of Pedro Alamodovar films like “Tie Me Up, Tie Me Down”. The result was a dark rose fragrance called Rossy de Palma Eau de Protection and is one of the best fragrances in the Etat Libre D’Orange line.

In 2010, Etat Libre D’Orange was ready to give their “celebuscent” treatment a third go-around (Tom of Finland, an homage to homo-ertotic art was their second), this time with Scottish actress Tilda Swinton. Tilda Swinton became known to most mainstream audiences through her Oscar winning Supporting Actress work in 2007’s “Michael Clayton.”

My first encounter with her acting was in 1992’s “Orlando” In which she plays the gender bending Orlando who starts life off as a man but wakes up as a woman one day. Ms. Swinton conveyed both aspects of her role amazingly well and I have always looked forward to her performances from that moment onward.

As Rossy de Palma before her, the choice of Ms. Swinton is a good fit with Etat Libre D’Orange. Owner Etienne de Swardt brought in perfumer Mathilde Bijaoui in to help shape Ms. Swinton’s vision into a fragrance. Her inspiration for the fragrance comes from the love sonnet “Like This”, by Sufi poet Rumi. If you are interested in hearing Ms. Swinton read the whole poem it is available at the Etat Libre D’Orange website. http://www.etatlibredorange.com/fr/index.html

After hearing and reading the poem there is one stanza I think which really speaks to the creation of fragrance:

If anyone wants to know what “spirit” is,

Or what “God’s fragrance” means,

Lean your head toward him or her.

Keep your face there close.

Like This.

Like This Tilda Swinton is a shared fragrance and it is one I have found easy to wear. The opening stanza is yellow mandarin and neroli joined by ginger and a pumpkin accord. It evokes a Thanksgiving dessert table with citrus and pumpkin pie; an unusually rich opening for a fragrance and not as heavy on my skin as those notes would seem.

The heart begins with immortelle and ginger; ginger was one ingredient Ms. Swilton insisted upon, not for her hair but for the memories of her Scottish home. Again more autumnal like notes but somehow kept on the lighter side by Mme. Bijaoui. A rose note complements the sugary sweeteness of the immortelle and contrasts the pumpkin in a balanced way. The base is a dry vetiver and musk closing which also stays on the lighter side. In many ways the note list for Like This Tilda Swinton would have given me pause as I was expecting a very forward fragrance, instead Mme. Bijaoui has created a study in subtlety using strong notes.

Like This Tilda Swinton has excellent longevity and moderate sillage, as Rumi suggests you will have to lean your head in close to encounter Like This.

Celebu-scents are the graveyard of many a poorly thought out fragrance idea. Kudos to Etat Libre D’Orange for showing that with the involvement of the celebrity on the bottle and a willingness to try something different celebu-scents can turn out Like This.

Disclosure: This review was based on a sample purchased from The Perfumed Court. Like This will debut at Henri Bendel,USA in June 2010 with a special appearance by Tilda Swilton.

Mark Behnke, Managing Editor

Editor's Note : How to say Thank You …Like This

“We just read Marc Behnke’s article about the Fragrance Foundation France awards and wanted to thank Cafleurebon’s team! “- Etienne de Swardt and the Team of Etat Libre D'Orange

We welcome your comments particularly on Like This, your favorite Etat Libre D'Orange Fragrance or one you would like to try.
We also look forward to your thoughts about adding “A Specialists Award prize and panel of judges (a jury of bloggers, journalists and fragrance evaluators) to The Fragrance Foundation US…

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7 comments

  • I admit I have a soft spot for this house. I own a full bottle of Nombril Immense. This perfume taught me to love patchouli.
    I have only tried Like This once, and I liked it, even though I had high hopes and it wasn't exactly what I was expecting. The soft licorice note was very noticeable on my skin. But I would love to try it again and give it a second chance.
    The same day I tried Fat Electrician and and really liked it. I was in the mood for vetiver that day.

  • I first met Etienne de Swardt at the launch of Rossy de Palma Eau de Protection  at Henri Bendel. I also met Ms. De Palma and Antoine Maisondieu the nose.  So this will always be the scent I  associate with ELDO.  I think that a specialists panel for niche fragrances  comprised of bloggers, journalists and fragrance experts would be  an interesting addition to the FiFi awards here in the US.

  • I'm a huge fan of ELO… I own Vierges et Toreros, Putain des Palaces, Eloge du Traître, Charogne and, of course, Like This.
    Being French doesn't stop me buying these fragrances, even if their names are very unusual in the perfume market, and some of my friends don't understand how I can be proud to wear a perfume called Charogne (Carrion, in english).
    They have beautiful scents, quite uncommon sometimes, and not too expensive. And they have a true philosophy of being different, and proud of it.
    I'm very happy about Like This French Fifi prize, as I consider it as one of the best Ginger ever made in perfumery, with Five O'Clock Gingembre by Lutens. And it's definitely a good idea to have a special prize with a panel made of niche perfumes specialists !

  • I love this quote from the article: Etat Libre D’Orange scents because they don’t fear to travel the fine line between unique and unwearable.

    I have only tried "Like This" from the Etat line, but I think that your statement sums up the fragrance very well. I have a small decant, and there's nothing else quite like it in my growing collection. And I admit that I was intrigued by the marketing: such a … sort of strange … choice for a celebrity to back a fragrance; most of the celebrities that are chosen are so commercial!  And the very fact that they chose someone who is a brilliant actress and not just a romcom-conventional-beauty, just that made me want to smell it. And I loved the commercial on the site, of her reading that Rumi poem. It was all so expertly done. Prior to that, I thought that the Etat line was more of a "tongue in cheek" aesthetic. I thought that the marketing pre-launch was brilliant: it really made me want to smell it.
    Isa, you should try it again. I think that the only danger of fragrances that are unique like this one is that I go into them with a certain expectation (and question, since I know that it will be a unique take on a certain note) and this one was sort of puzzling but addictive. I fell in love when I wore it on a slightly breezy day out on a long walk. It danced on the breeze. It felt alive. Quite extraordinary. Now I feel like I really, really need to try some others from this line (Jasmine et Cigarette and the leather one sound great to me, too!).
    Michelyn– I totally agree with what you wrote about a having a specialist panel for the Fifi's!  The specialist panel would approach it so differently! How does the "specialist" award work now?

  • From Nathalie Prichard who is a communications representative of FFFrance
    “I prepared the list of products launched in less than 100 doors in france in 2010 , chose the panel with the team of the FFFrance (jury of some bloggers, evaluators from the members of Fragrances Houses and beauty editors), they held a meeting afterwhich they chose their 3 finalists among the list they received by mail (the official selection)”

    Aubrey Denyse Beaulieu and Octavian Coifan are two bloggers you know from graindemusc and 1000fragrances that are in this panel

    Then meeting of the jury held one week before the show to smell, evaluate their choices, vote. A class of 20 people smelling, talking, exchanging ideas in a very good and fun and professional mood /ambiance

    The Winner was chosen among three finalists at the end. That was Like this

  • Michellle Hunt says:

    I do love the idea of a Specialists Award, I'm sure for the FiFis it would be very exciting…what a fun meeting that would be for the panelists.
    I love this:" allow for more familiar notes to present themselves differently and illuminate new facets to them."  I think this is at the heart of all progress in art, the idea of tradition juxtaposed with new-ness..this is what pushes us forward…and what is better than to have a moment where you see (or smell) something with a fresh perspective and think "wow, I would have never thought of iit that way…."

    I just love the idea that Like This contains a pumpkin accord done in a subtle fashion…how interesting to know that ginger was at Ms. Swinton's insistence.  I think I will have to find a way to smell this one….

  • Michellle Hunt says:

    I ordered a sample of "Like This" due to this article…I'm a sucker for fragrance that manages to be both gorumand and subtle.  It is certainly both…it reminds me of a hug, and very personal.