The art of writing press releases for anything is an art form in itself. We certainly read our share of them at the CaFleureBon Home Office and there are some certain things that crop up again and again, particularly fragrance press releases. One of the favorite tacks for a PR campaign is for a fragrance to tie themselves to a historic figure. I don’t know about you but whether the fragrance I am wearing was supposed to be worn by the Queen of Hearts, or The Fool On The Hill, what matters to me is whether it smells good.
The latest fragrance to tie itself to a famous historic figure was Lubin Black Jade. According to the press release Black Jade was the personal fragrance of none other than Marie Antoinette. The idea was Pierre Lubin is supposed to be the apprentice to Royal Perfumer Jean-Louis Fargeon and he took the recipe for Marie Antoinette’s secret fragrance which was kept in a black jade flacon. The recipe for “Jardin Secret” supposedly was kept in the Lubin vaults and now it is time to let us all wear the fragrance of Marie Antoinette and declare “Let Them Sniff Perfume!” Whether all or any of the press release is based in reality the one thing I can tell you is Black Jade is a wonderfully light spicy fragrance perfect for fall sweater weather.
I am a devout spice lover in fragrance and if asked what my favorite spice note is I would spend a bit of time comparing and contrasting cardamom and cinnamon. The best part of Black Jade for me is I get a double dip of both. Cardamom is the dominant spice at the beginning. Black Jade is a cascade of cardamom as for a good long while I was enveloped in the fresh spicy cloud. Slowly but surely the heat of cinnamon rises up and then my spicy duet was firmly in place. I would’ve been happy if Black Jade never moved away from this but that wouldn’t be a perfume that would be Mark Antoinette saying “Let them sniff spice!” The heart is jasmine and rose over incense which if I must leave my spicy friends is not a bad place to be. The jasmine and rose are especially good together and the incense is a good choice to go with them. The base is sandalwood, tonka, and amber which allows Black Jade to end with a whisper of the spiciness it started off with.
Black Jade has below average longevity and average sillage.
After wearing Black Jade I have to say I’m having a hard time seeing Marie Antoinette raising a black jade stopper to dab on this particular fragrance. On the other hand I am having no trouble seeing me in the mirror dabbing this on my neck before wrapping a scarf around it.
Disclosure: This review was based on a sample provided by Luckyscent.
Thanks to our friends at Luckyscent we have a sample of Black Jade to give away. To be eligible which historical figure's exact perfume would you want the formula for. fill in the blank on “Let Them (fill in the blank).” Draw will end on September 17, 2011.
–Mark Behnke, Managing Editor
image vogue.com
Editor's Note: it is said that after the storming ot the Bastille Even during her imprisonment in the Temple Tower of Paris, Antoinette kept it with her, carrying it in a midnight-colored jade vial before slipping it to her most trusted confidant, the Marquise de Tourzel, shortly before her death.