FRAGRANCE NEWS: First Flanker of L’air du Temps Aimed at Youth Market

According to Woman's Wear Daily, the iconic L’Air du Temps created in 1948 by perfumer Francis Fabron (housed in its  Lalique flacon) is launching  its first flanker after more than fifty years.  Named L’Air de Nina Ricci  the 'reinterpreted floral' is targeted to the youth market- 18-25 yr old young women.

Givaudan perfumers Louise Turner and Michel Girard are the noses; top notes of freesia, honeysuckle and violet leaves, heart notes  are magnolia, jasmine sambac and Bulgarian rose notes, and in its base notes  are palisander wood and patchouli.

 My first instinct is, but if ain't broke why fix it? But we won't judge until we sniff. (No word  on the material used  to create the flacon, but it looks like glass to me)

Michelyn Camen, Editor-in-Chief
 

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