FiFi Finalists: Countdown to the US Fifi Awards May 25, 2011+ DRAW

April 1, 2011April 2, 2011

Rochelle Bloom, President of The Fragrance Foundation is pleased to share the 2011 Top Ten FiFi® Finalists following the closing of the first-ever online voting procedure. “Announcing the top ten finalists is exciting as now we can really say we are in FiFi® mode and look forward to the fun and anticipation at The FiFi® Finalists Breakfast on April 8th when it gets narrowed down to the top five,” commented Ms. Bloom.

“Making the change from paper ballots of previous years to online balloting has proven to be a great success.” added Mary Ellen Lapsansky, Vice President. “Being able to view all the beautiful visuals of exquisite bottles, innovative packaging, spectacular media campaigns in video and print brought The FiFi® voting process to life.” Ms. Lapsansky was instrumental in ensuring the smooth transition from paper to online that took several months to set up.

The 2011 Top Ten FiFi® Finalists:

Women’s Luxe (sold in Department & Specialty Stores more than 250 doors)
Acqua di Gioia	Giorgio Armani
Ange ou Démon Le Secret	Givenchy
CHANCE EAU TENDRE	Chanel
Coach Poppy Eau de Parfum	Coach Fragrances
Gucci Guilty	P&G Prestige
Narciso Rodriguez 'for her' musc collection eau de parfum intense	Beauté Prestige International
pureDKNY	Donna Karan Cosmetics
Versus Versace	Euroitaly Inc.
Voyage d'Hermès	Beauté Prestige International
WOMANITY by Thierry Mugler	Clarins Fragrance Group

Men's Luxe

(there were only 9 entries in this category)
BLEU DE CHANEL	Chanel
Chrome Sport by Azzaro	Clarins Fragrance Group
Dolce & Gabbana the one gentleman	P&G Prestige
Gucci by Gucci SPORT pour Homme	P&G Prestige
Lacoste Essential Sport	P&G Prestige
Marc Jacobs Bang	Coty Prestige
Perry Ellis Night	Falic Fashion Group
The Big Pony Collection: 1, 2, 3 & 4	Ralph Lauren Fragrances
Voyage d'Hermès	Beauté Prestige International


Women’s Specialty Luxe (sold in Specialty Stores, 26 -249 doors) (due to a tie there are 11 finalists) Balenciaga Paris	Coty Prestige
bebe Sheer Eau de Parfum	Inter Parfums USA
Belle D'Opium	Yves Saint Laurent
Bond No. 9 High Line	Bond No. 9 New York
Bond No. 9 Washington Square	Bond No.9 New York
English Pear & Freesia	Jo Malone
j'adore L'Or	Parfums Christian Dior
Lady Million by Paco Rabanne	PUIG USA
Love & Tears, Surrender	by Kilian
Prada Infusion de Tubereuse	PUIG USA
Tom Ford Azure Lime	Tom Ford Beauty

Men's Specialty Luxe

One Million by Paco Rabbanne
Bond No. 9 Andy Warhol Montauk	Bond No. 9 New York
Bond No. 9 Cooper Square	Bond No. 9 New York
Colonia Essenza	Acqua di Parma
La Cologne du Parfumeur	Guerlain

Orange Sanguine	Atelier Cologne
Prada Infusion de Vetiver	PUIG USA
Rose Oud	by Kilian
Tom Ford Azure Lime	Tom Ford Beauty
Victorinox Snowpower	Victorinox Swiss Army

Women’s Broad Appeal (sold through mass merchandisers – drugstores/chains) (there were only 9 entries in this category)
Avril Lavigne Forbidden Rose	P&G Prestige
Christina Aguilera	P&G Prestige
Christina Aguilera By Night	P&G Prestige
Dyamante by Daddy Yankee	Falic Fashion Group
Eva by Eva Longoria	Falic Fashion Group
FLIRT! Rock-n-Rebel	BeautyBank
Halle by Halle Berry Pure Orchid	Coty Inc.
S by Shakira	PUIG USA
Samba Sun Woman	The Perfumer's Workshop Int'l., Ltd.

Men’s Broad Appeal (there were only 4 entries in this category)
Antonio Banderas The Secret	PUIG USA
Hervé Leger Homme	Avon Products, Inc.
McGraw Silver	Coty Inc.
Samba Sun Man	The Perfumer's Workshop Int'l., Ltd.

Women’s Specialty Brand (sold through one retailer and/or brand name in one retailer) (due to a tie there are 11 finalists)
Anthropologie "by the creators of LeLabo" Eau de Parfum Collection	Inter Parfums USA
Anthropologie "Happ & Stahns – Perfumers", 1842 Rosa Alba Eau de Parfum	Inter Parfums USA
Banana Republic/Republic of Women Essence Eau de Parfum	Inter Parfums USA
Bath & Body Works Signature Collection Dark Kiss	Bath & Body Works
Bath & Body Works Signature Collection Secret Wonderland	Bath & Body Works
BOMBSHELL	Victoria's Secret
Brooks Brothers "Madison" Eau de Parfum	Inter Parfums USA
GAP STAY Eau de Toilette	Inter Parfums USA
Icing "Flaunt" Collection: Oh so Jolie, Hello Chérie, C'est Chic!	The Maesa Group
Iris	Crabtree & Evelyn
Payless Unforgettable Moments: Promise and Charmed	The Maesa Group

Men’s Specialty Brand (there were only 4 entries in this category)
Banana Republic/Republic of Men Essence Eau de Toilette	Inter Parfums USA
Bath & Body Works Signature Collection for Men Ocean	Bath & Body Works
Bath & Body Works Signature Collection for Men Twilight Woods	Bath & Body Works
GAP CORE Eau de Toilette	Inter Parfums USA

Women’s Direct to Consumer (sold on-line, through catalog, or door to door) (there were only 4 entries in this category)

My Life by Mary J Blige	Carol's Daughter
Outspoken by Fergie	Avon Products, Inc.
So Elixir	Yves Rocher North America Inc.
Boyfriend	Boyfriend LLC

Indie Brand

(Women’s, Men’s, Unisex. Small/emerging brands on the market 1-2 years, 25 doors or less)

(there were only 4 entries in this category)

Candide Perfume (Women's)	Aftelier Perfumes
Honey Blossom Perfume (Women's)	Aftelier Perfumes
Lumiere Eau de Parfum (Women's)	Aftelier Perfumes
Six Scents: Series 3	Six Scents Parfums Inc.

Did your favorites make the cut? We will post your picks… from our archives, which are highlighted in blue. But leave a comment for any of the nominees!!!!

Wish us luck at www.cafleurebon.com, as we are nominated to be a finalist in Editorial Excellence category or/and men’s scent

YES WE HAVE A DRAW THAT WILL BE MADE ELIGIBLE ONLY TO COMMENTORS ON THIS POST COURTESY OF WWW.AFTELIER.COM. THIS IS WHAT EVERY ATTENDEE ON APRIL 8, 2011 WILL RECEIVE. BUT… FOR OUR READERS… THREE 1 ML OF EACH instead .50 each…

Notice alot of celebuscents gone from LUXE? I did …From My original interview

Rochelle Bloom: Well, it’s nice to have choices and change up a fragrance favorite say, in the spring to a lighter version, but anyone who knows me knows that I urge the industry to think quality over quantity. I much prefer brand building than just launching a fragrance every six months.

Finalists in the following categories will be announced at The FiFi® Finalists Breakfast:

· Best Packaging, Women’s Prestige.

· Best Packaging, Men’s Prestige.

· Best Packaging, Women’s Broad Appeal.

· Best Packaging, Men’s Broad Appeal.

· Women’s Media Campaign.

· Men’s Media Campaign.

· Bath and Body Line.

· Interior Scent Collection.

· Perfume Extraordinaire.

Finalists in the following categories will be announced and the winners presented with a FiFi® Award at The FiFi® Finalists Breakfast

Editorial Excellence in Fragrance Coverage:

Women’s Scent Feature

Women’s Scent Bite

Men’s Scent Feature

Blog

Technological Breakthrough:

Packaging Technology & Delivery Systems

Fragrance Creation & Formulation

Information Technology

**New Category** – Fragrance Superstar Of The Year (best fragrance launch of the year regardless of gender or distribution category): Balloting for Fragrance Superstar Of The Year will take place at The FiFi® Finalists Breakfast on 4/8 followed by on-the-spot inter-active, instant voting for the winner during The FiFi® Awards on 5/25.

**New** – Consumer’s Choice Award – 100% vote by consumers via social media. Online start date to be announced.

**New**- Fragrance Hall of Fame: For the very first time, two individual FiFi® Awards will be presented for both women’s and men’s fragrances.

–Michelyn Camen, Editor-in-Chief