Gucci Guilty had a huge night at the 2011 FiFi awards winning four FiFis. Chanel was close behind. the celebrities wer out in full force and left with awards as well. Elizabeth Taylor was inducted into the Fragrance Hall of Fame and the Fragrance Celebrity of the Year was re-named to The Elizabeth Taylor Fragrance Celebrity of the Year. The complete list of winners is below:
Fragrance of the Year Specialty Luxe (26-249 doors)
Men’s: Tom Ford Azure Lime
Women’s: Balenciaga Paris
Packaging of the Year Broad Appeal (sold through mass merchandisers)
Men’s: Herve Leger Homme
Women’s: Victoria’s Secret Bombshell
Packaging of the Year Specialty Luxe (26-249 doors)
Men’s: Marc Jacobs Bang
Women’s: Gucci Guilty
New Fragrance Celebrity of the Year: Fergie
Media Campaign of the Year
Men’s: Bleu de Chanel
Women’s: Gucci Guilty
Bath and Body Line of the Year: Chanel Coco Madmoiselle Bath Essentials
Interior Scent Collection of the Year: Jonathan Adler Happy Chic
Photo Credit: Anthony Mandler
Fragrance of the Year Direct-to-Consumer: Mary J. Blige My Life
Fragrance Sales Breakthrough: Mary J. Blige My Life
Top Certified Fragrance Specialists: Amanda Marke and Nicole Maki of Nordstrom
Fragrance Hall of Fame
Men’s: Jean-Paul Gaultier Le Male
Women’s: Issey Miyake L’Eau d’Issey
Elizabeth Taylor Fragrance Celebrity of the Year: Halle Berry
Fragrance of the Year Broad Appeal (sold through mass merchandisers)
Men’s: Herve Leger Homme
Women’s: Halle Berry Pure Orchid
Fragrance of the Year Indie Brand (<25 doors): Six Scents Parfums- Series Three
Fragrance of the Year Specialty Brand (sold through one retailer)
Men’s: Banana Republic/Republic of Men Essence
Women’s: Victoria’s Secret Bombshell
Fragrance of the Year Luxe (>250 doors)
Men’s: Bleu de Chanel
Women’s: Gucci Guilty
Fragrance of the Year Consumers Choice
Men’s: Bath and Body Works Twilight Woods
Women’s: Victoria’s Secret Bombshell
Perfume Extraordinaire: Givaudan’s Martin Margiela Untitled
Fragrance Superstar: Gucci Guilty
–Mark Behnke, Managing Editor