Event Report: Sniffapalooza Fall Ball 2016 (The 25th Edition) + Niche, Artisan and Indie Perfume Swag Bag

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Team Karen (Karen Dubin and Karen Adams) TWENTY-FIFTH Edition of Sniffapalooza –Fall Ball-was held October 21-23rd, 2016.  I have attended every one since Michelyn introduced me to the Event in 2008.

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Twisted Lily Fragrance Boutique and Apothecary in Brooklyn

FRIDAY NIGHT, OCTOBER 21st, Twisted Lily Cocktail Party

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Eric Weiser Co founder of Twisted Lily with Chef Tessa Liebman

The Friday Night cocktail party was held at Brooklyn’s perfume lover’s paradise, Twisted Lily. Co-owners Eric Weiser and Stamatis Birsimijoglou are known for their hospitality as well as their amazing curation of artisan, artistic and natural fragrances and gave each of us a warm welcome us into their beautiful boutique.  I perused my way through many fragrances I have read about on ÇaFleureBon and many of my favorites  were from Italy and the US-– COOLIFECorso ComoI Profumi di FirenzeFornasettiSlumberhouse,  to name a few brands I spent time testing.  Two of the “hottest” perfumes I noticed “flying off the shelves” were Èl and Ella from Arquiste, (Carlos Huber’s ode to the glamour of Acapulco Mexico 1970s).

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Rhona Stokols and Kelly Jones

It was crowded but I enjoyed catching up with Bart Schmidt of Brands with a Purpose, Kelly Jones of Kelly & Jones,  Jose Penalba oAmerikas, former Managing Editor Mark Behnke of Colognoisseur, Chef Tessa Liebman and Rhona Stokols.  If I left any of my perfume friends out of the post, forgive me…

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Symrise welcomes Sniffapalooza

Day One, SATURDAY, October 22nd

Symrise served coffee, and light breakfast before the panel discussion, “From Idea to Shelf”. 

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Doreen Bucher, David Apel, Julianne Pruett, Caroline Catherine and Sophie Bensamou 

MORNING PROGRAM

Moderator: Doreen Bucher, VP Marketing

Perfumer: David Apel, Senior Perfume

Sales: Julianne Pruett, VP Fine Fragrance 

Evaluation: Caroline Catherine, Senior Fine Fragrance Development Manager and Sophie Bensamou, ‎VP Fine Fragrance Creation NA and Global Category Manager‎

We were taken behind the scenes to learn about the internal creative process, how the different departments work together synergistically and how teamwork can make or break a perfume’s success.

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Joseph Quartana, Sophie Bensamou, Eric Korman, Anne Serrano McClain and Dorren Bucher

Brasserie 8 1/2 was the location for Part Two with Symise and lunch.

LUNCH PROGRAM:

Moderator: Doreen Bucher

Perfumer: David Apel

Evaluation: Sophie Bensamou

Phlur: Eric Korman, Anne Serrano McClain

Potions Fatales: Joseph Quartana

An one hour discussion featured Symise clients;  Phlur (Eric Korman of Phlur worked with Anne Serrano-McClain of the Brooklyn-based perfume company, MCMC Fragrances on this new line), and Joseph Quartana of Parfums Quartana recent debut of Les Potions-Fatales. As readers of our Creative Directors in Perfumery series know, collaboration and communication between perfumer, supplier and Creative Director can make or break a collection.

Guest Speakers

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Kelly Jones of Kelly & Jones

Kelly & Jones: Kelly Jones announced her newly released Reserve Collection which is a re-interpretation of the original line of wine inspired perfumes Notes of Wine.  Formerly with a large Flavor and Fragrance House, Kelly is devoting herself full time and has left corporate to become an entrepreneur.

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Francoise Allesi of Annick Goutal

Francoise Alessi, Brand Manager for Annick Goutal introduced the group to the new Rose Oud and Tenue de Soire (Evening dress); both are a departure stylistically for the brand.

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Amy Marks McGee

Amy Marks-McGee, Trenincite: Amy gave us a glimpse into the upcoming year in fragrance and beauty. Multi-sensory alternative applications such as flavored nail polish, interpreting “velvet”, and new fragrance books releases.

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Naveeta Parfums

Hope Freeman & Jay McSherry, Nateeva:  A new collection focused on exotic nature that gives back.

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Oliver Reyes, Penhaligon’s: enthusiastically presented Penhaligon’s Portraits.

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Francois Damide of Crafting Beauty

Francois Damide of Crafting Beauty, Natalie Fragrance: Natalie Wood, actress, mother, and Hollywood icon’s fragrance is a celebration of her memory. Daughter’s Natasha and Courtney carry on their mother’s legacy with “Natalie” the fragrance. 

Angela Scollo, Malin + Goetz: Family-owned-and-locally operated, the original apothecary launched in Chelsea, gave an overview of the fragrance line. Their candles are made in Brooklyn.

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Emily Reinheimer, Perfumania: Perfumania is America’s largest fragrance retailer specializing in the sale of genuine designer fragrances, bath, and body, cosmetics, skin care products. 

Elizabeth Andrews, Bon Parfumeur: Bon Parfumeur is a French House of high perfumery that offers scents to mix and match.

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Phlur Perfumes

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Sue Phillips with her mother (Courtesy of Sue Phillips)

At every Sniffapalooza, Team Karen donates a portion of each registration fee to a special charity. This event’s charity, The Alzheimer’s Foundation of America, was recommended by Sue Phillips of Scenterprises, whose mother was afflicted with this devastating disease.

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Bergdorf Goodman was open house and there was a number of new launches. Perfumes that clicked with me: Memo Pariss Russian Leather, Roja Parfums Brittania, the EB Florals line, the Diana Vreeland Outrageous CollectionEx Nihilo‘s Amber SkyCharlotte Tilbury‘s Scent of a Dream, and  the new Vert Boheme by Tom Ford.

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Molton Brown’s Rosa Absolue

Molton Brown‘s Flagship store on 59th Street presented their new range, Rosa Absolute. This rose, a symbol of love and beauty is most luxurious. I was informed that it is sourced from Lombardia in Italy and extracted in the most concentrated form, the absolute. 

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Penhaligon’s at Rockefeller Center

Penhaligon‘s Rockefeller Center flagship store’s Manager Maya Fedaseyeva present the Penhaligons Portraits collection along with the houses other storied fragrances.

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Parfums de Marly Boutique

Parfums de Marly brand new boutique in the Meatpacking district was the last stop. Boutique Manager Donna Winsell greeted us warmly with sparkling wine, rose wine and a basket of artisanal cheeses, dates, and nuts. Layton, their new release was showcased. 

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Karen Adams of Sniffapalooza

Day Two, SUNDAY, October 23rd

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Annick Goutal Rose Oud and Tenue de Soiree perfumes

The West Village’s elegant Annick Goutal boutique was the first stop. Store Manager Carrie Furlong and staff welcomed us with sweet breakfast treats, coffee, and juice to awaken our senses.  A gift bag of samples was given to all attendees. 

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Diptyque Essences Insensées (Rose de Mai) Eau de Parfum and Kimonanthe Eau de parfum

Parisian inspired Diptyque boutique’s manager Kim Cotgno greeted us with homemade hot cider and edibles. She premiered the new releases created by Fabrice Pellegrin, Essences Insensées (Rose de Mai) Eau de Parfum and Kimonanthe Eau de parfum. She gave me a sneak peek at the upcoming Holiday Collection, available November 1st.  We all were thrilled when a gift bag was handed to each of us when we departed.

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Atelier Cologne in Soho NYC

Open house sniffing in SoHo was next. At Atelier Cologne, General Manager Ross Barry greeted us warmly and presented the latest releases by Robertet perfumer Jerome Epinette… Emeraude Agar,  Camelia Intrepid, and Citron d’Erable, (now available in the US). 

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Le Labo is always a favorite stop for stocking up on their apothecary style fragrances and candles. For out of towners Tuberouse 40, the NYC city exclusive was a must.

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On Prince Street,  Red Flower is a calm oasis to indulge in their noted botanically based, 100% vegetarian and paraben-free line of lotions, organic perfumes and hair and body care products. 

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Little Italy’s La Mela was our lunch destination with presentations emceed by Mark Behnke of Colognoisseur whose birthday coincidently fell on Sniffa Sunday.

Lunch Presentations

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Irina Adam of Phoenix Botanicals

Art and Olfaction 2016 finalist, Natural perfumer Irina Adam of Phoenix Botanicals presented Lilac Rain (we reviewed in August), partially inspired by Prince. Irina found an enfleurage of the delicate blossoms upstate; lilacs yes indeed can be recreated naturally.

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Rodney Hughes of Therepeutate

Rodney Hughes of Therapeutate Parfums: presented his latest creations Cardamom Rose and Exotic Flower. Rodney is a former Natural Perfume Editor for CaFleureBon, so of course the line  is 100% botanical. Further, Rodney uses beautiful raw materials- organic and wild harvested. As the name implies every fragrance has a therapeutic benefit.

Candice Sabatini of BeautyNewsNYC: Candice held a seven question perfume trivia contest. Winners received fragrance or candles for answering correctly.   

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Kim Waters MUSE

Kim Waters founder of MUSE (Modern Urban Sensory Experiences) presented three fragrances from Mendittorosa Odori d’Anima including Le Mat (composed by Amélie Bourgeois and Anne-Sophie Behaghel).

Stephen Dirkes of Euphorium Brooklyn: Stephen presented his relaunched version of Wald. 

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Chandler for SNAP

Chandler Burr: Chandler presented a new scent from Snap Perfume which will launch in March of 2017. He solicited opinions from the strips passed around. The brand has six scents to date. 

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Byredo NYC

Byredo  Store Manager Carissa Barrett, served champagne to compliment the fragrance collection and their custom made leather goods. “Unnamed” and three new ones from the Night Veils Collection: La Bottle, Le Gant, and La Selle are on my wish list.

Thank you, Team Karen, (Karen Dubin and Karen Adams) for another scentually whirlwind wonderful weekend. See you all at the 2017 Spring Fling!

Hernando Courtright, New York City Senior Events Contributor and CaFleureBon Ambassador (With contributions and added information from Michelyn Camen, Editorin Chief.

All Photos by Hernando of CaFleureBon unless otherwise stated. Parfums Marly store courtesy of Parfums Marly.

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We have a ginormous swag bag filled with dozens of samples from the Fall Ball including mini and sample size fragrances and goodies from Penhaligon’s, Annick Goutal bag, Molton Brown, Diptyque bag, Byredo, Phlur, Trendincite, Perfumania, Nateeva, Norell, Bon Parfumeur, Twisted Lily, Malin+Goetz, Diana Vreeland Parfums and many others. To be eligible you must be a registered reader in the CON USA (you have to do this folks) and leave a comment with what you enjoyed about Hernando’s very detailed Sniffapalooza Fall Ball report, if you have attended a Sniffa event before and which brand or perfume you are really excited to get your nose on. Draw closes November 4, 2016

We announce the winners on our site and on our Facebook page, so Like Cafleurebon and use our RSS option…or your dream prize will be just spilled perfume

 

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28 comments

  • fazalcheema says:

    I like this year’s format. The participants interacted with a perfume company like Symrise that creates perfumes for brands but also had the opportunity to listen to independent perfumers like Rodney Hughes. There were some familiar events such as visits to famous perfume stores around NYC including Atelier Cologne. I am glad this year’s charity donation went to Alzheimer’s Foundation of America because I also know two very close people whose loved ones have been affected by the Alzheimer’s disease. I have not attended a Sniffapalooza event yet though may one day in the future. I am quite intrigued about the new products from Annick Goutal as they seem a departure from the brand’s past offerings. I am in the US.

  • I was so excited when I saw the mention of Mendittorosa!! I’m a huge fan of theirs. Their scents are SO interesting, I love Le Mat.

    I have to add that I love the shelves in Red Flower. I also love the interior of Le Labo, I was just there at the Paris shop.

    All the Atelier cologne scents sound so intriguing; sometimes a neat title really sucks you into a perfume. Goutal is also so interesting, I was there in Paris as well. The picture here of the Marly boutique is so gorgeous, it looks like an Anne Rice novel interior! I have to go there now. It’s just too beautiful.

    I want to try more Ikiryo and interesting niche houses; the smaller the house, the more interested I am haha. My favorite articles are on the tiny houses, but I like when once in a while a big house is featured, it makes it feel varied and fresh/fun. I am in the USA.

  • Hernando, I am so jealous that you’ve gotten to attend almost all the Sniffapalooza events. I have only attended one, the spring 2011 event. It was so much fun and I want to get back again next year. There are sooo many more new perfume introductions now then there were back in 2011. I loved watching the perfumers present their new creations. There are so many here that I would love to try. I’ve always wanted to try the kelly and Jones wine-based line, and now they’ve been reformulated! So i guess I’ll be trying the new version. And I have to admit that Penhaligon bottle with the antlers has me intrigued. I don’t usually grovel but I would love love love to win this swag bag! I remember how much pleasure I got from my one and only bag way back when. Thanks for letting us live through the event vicariiously through your description, Hernando! USA

  • Elizabeth T. says:

    Wow, I would love to hear the presentations at a Sniffa… continuing education about my favorite hobby? Please!!! Alas, I’ve never been as I don’t live anywhere near it, but in my dreams one day I will attend. I’ve been impressed with Euphoria Brooklyn’s releases, so would be very interested in trying their latest. Thanks for the details about the event and the fun bag of goodies!! USA.

  • I have never been to a Sniffapalooza, but this very detailed rundown of all the events gave me a good sense of what I’ve been missing. Maybe next year! I’d especially like to try the new Penhaligon’s scents, and Phoenix Botanicals Lilac Rain. I’m in the continental US.

  • As always, Hernando takes us right along with him. I love his vivid reports from Sniffa. I wish we had something similar in Chicago.

    The Ps are piquing my interest! Phlur and Penhaligon’s Portraits in particular. (I wore Malabah today. So beautiful.) Therapeutate’s Cardamom Rose also sounds delicious. I’ll have to get my nose on that one for sure.

    I would have loved to take part on the trivia contest! How much fun that would be!

    I am in the US.

  • Really loved the photos and definitely would like to go to Twisted Lily. The Annick goutal Rose Oud and the new Diptyques sound great too. Never have been to a Sniffapalooza but maybe one day

  • I always enjoy the photos in these kind of articles. Matching faces with names of people we read elsewhere. No I have never attended anything like this and don’t see that happening. What I’d really like to try is anything from Byredo. 🙂 USA

  • I really enjoyed hearing about the food–it sounds as though the host parfumeries do their utmost to make the participants feel welcome. I’ve never been to a Sniffa but I may plan to attend one in the future. NYC+perfume sounds like a dream vacation. I really want to smell the Eric Buterbaugh florals. I’m in the US and thanks for the draw!

  • What a fun event!! I am interested in Kelly Jones, “Wine” line of fragrance. I adored the photographs, especially Diptyque’s – such gorgeous bottles and packaging. I am anxious to try Annick Goutal’s new fragrances, I was exploring her line last weekend at Perfume House in Portland OR. Looks like I must plan a sniff for a vacation!! Thanks for the draw! I live in the U.S.

  • Oh my goodness, that was almost like being there. It sounds like such a wonderful experience. I would so love to try Ex Nihilo’s Amber Sky, but actually all of the new releases sound interesting and would be so much fun to sample. Thanks for the draw. I live in the USA.

  • Hernando! Nice to catch up with you at Twisted Lily and so bummed I had to work all weekend and miss the rest of the Sniffapalooza fun. Thanks for recap–was nice to see what I missed by reading your post.

  • Karen Kostelny says:

    This year I could not attend. I Love the post and the new format. It seems more speakers were there this year. Would love to try the new Roja scent and on my next NY stop I am definitely heading to the Marly Boutique.

  • Wow this is amazing! Hernando, I love the way you have presented all the beautiful new releases! I’d love to try Byredo and Cardamom Rose by Therapeutate Parfums. Never attended a Sniffapalooza event.
    Thanks for the draw! In the U.S.

  • I have yet to go to a Sniffa, but Hernando gave me a feel for what this Sniffapalooza was like. I have recently been sampling some Annick Goutal and want to try more. Red Flower also interests me very much. I would love to sample Parfums de Marly. A friend has Oajan and it’s beautiful. I have never been to Twisted Lily but I have ordered from them. They are wonderful. I tried some of their Arquiste perfumes and am thinking of getting a full bottle of Flor y Canto. I recently received a sample of Arquiste Ella and that may be a winner too! I really enjoyed this entire post. USA.

  • I wish I could attend Sniffa, I loove fragrances ! Hernando’s report gave me the feeling of being there from the details of the breakfast that they were given and the treats, cider and edibles that Diptiques manger KIm and the wine and cheeses from Parfums De Marly manager Donna (I love food) to the different participants getting to interact with the Parfumers and others. I love that the particpamts got to smaple the fragrances and learn the behind the scene collaboration and team work that can make or break a fragance. It is really wonderful that Sniffa’s Team Karen gives a percentage of ther registration fee ever year to a different charity. This is a wonderful event that I wish I could one day attend. I would like to try Phoenix Botanicals Lilac Rain! I am iin the USA

  • This sounds like such a great event! I thought the panel discussion (‘From Idea to Shelf’) seemed particularly interesting. What I wouldn’t give for a peek ‘behind the curtain’ to see how it all gets done! Thanks to Hernando for giving those of us who couldn’t attend a front-row glimpse of the events! I’ve never attended a Sniffa event, but it’s on the bucket list. As for which scent I’d like to try – um, all of them?! But if I had to choose, I have s soft spot for Penhaligon’s since they were part of my early adventures in perfume, so I’d like to test their news scents. I’m in the US.

  • What a wonderful description of a great event, almost like being there! I’ve never attended an event like this, but would love too. I’d love to try all of the fragrances mentioned. I am in the USA.

  • Wish I lived close enough to go!
    So nice to see the new Diptyque releases. I’m a huge fan of this brand and Kimonanthe sounds interesting. Thank you for the draw! I’m in the US.

  • doveskylark says:

    Hernando’s report made me realize that there are so many perfume stores to explore in New York City. I was excited to read that Malin + Goetz candles are made in Brooklyn and that a Perfum de Marly shop is opening in NYC.
    I have never been to an event like this. Im excited to try Memo Paris’s Russian Leather. I live in the USA.

  • galbanumgal says:

    So interesting to hear of all the events/activities on offer at Sniffa. Must put on the schedule–I’ve never attended, and fall is the perfect season to visit NYC. The scent I’m most curious about is the new one from Parfums de Marly. Dying to pay a visit to Twisted Lily as well, since I recently fell for (and actually purchased) Romanza from their well-stocked site. Live in the U.S.

  • Hikmat Sher Afridi says:

    Interesting. A book can be written on your spectacular journery to Sniffapalooza. The visit to Twistedlily and new perfume store of PDM is to die for. Well I am not close but I can sniff from here the perfumes, hahaha. I placed order via my relative from Twistedlily for Euphorium Brooklyn Cilice & Christopher Street. Another order maybe placed soon to Twistedlily for April Aromatics Precious Woods, Euphorium Brooklyn Wald (oil), Joya Composition No 6, Arquiste Nanban, Tauer Au Coeur du Desert and Comme des Garcon Black.
    Thanks for the generosity & opportunity to participate in the draw by giving my relative address residing in NY.

  • Wow this is amazing I love the way you have presented all the beautiful new releases! I’d love to try Byredo and Cardamom Rose by Therapeutate Parfums. Thank you! EU

  • Looks like it was a wonderful time. All the fragrances in the photos are making my mouth water:)I enjoyed seeing such a variety of houses there and am excited to see some of their new releases coming out my way hopefully soon. Like from Diptyque and Atelier in particular. Im in the USA

  • Hernando makes it sound so fun! I’ve never attended a Sniffa event before, much to my dismay — we really need one in the PNW. Quite a few of the new releases are tempting, but the line I’m most excited about is Kelly & Jones for her wine-inspired perfumes. I’m in the US. Thanks!

  • I enjoyed all the details of Hernando’s Sniffapalooza Fall Ball report. What were the perfume trivia contest questions? I have not yet attended a Sniffa event, but it’s on my bucket list. Iwould really like to try Atelier’s Emeraude Agar, Camelia Intrepid, and Citron d’Erable. Penhaligon’s, Molton Brown and Diptyque would also be must-smells.

  • I enjoyed Hernando’s report and the tour of fragrance boutiques in NYC as I’ve never attended a Sniffa event but of course I’d love to. The new fragrance I most desire is Lilac Rain. I’m in the U.S. and thank you for the giveaway.