Creative Director Rania Naim of Jacques Fath Parfums + Coup de Jeune Draw

Creative Director Rania Naim of Jacques Fath Parfums

"Art is a step from what is obvious and well-known toward what is arcane and concealed".  G.K.Gibran. 

Rania Naim of Jacques Fath Parfums working on the first "Essential's" collection which was introduced in 2016

 Creating has always been an intuitive and essential thing in my life. Ever since I was a child, I had always wanted to create my own clothes, concepts, and decorations; I would draw all over the school desks, on the furniture at home, on t-shirts… I felt the need to touch and transform things with my bare hands. I went on to study fashion design with the dream of creating my very own brand; a dream that I still love to realize one day. I had never worked in this field because I got married at a young age and thus dedicated the following years to take care of my two children. When I first met my husband, Bernard (CEO of Panouge), I did not have a clue about the world of perfumes. It was my constant visits to the office and my piqued curiosity that led me to learning more about the job. Today, after 18 years of experience, it has become my passion.

Parfums Poiray

 After creating some perfume bottles for different brands in our company, my first real creation came in 2008; it was for the jeweller “ Poiray ” that was sold as a limited series at Roja Dove in Harrod’s and Jovoy Paris. As the creative director of three perfume houses: “Isabey”, “Jacques Fath” and “Panouge Paris”, I need to juggle between three different universes and thus create different brand’s DNA. My time is divided between the foundation of the general concept, the creation and molding of bottle with cap and their packaging; in parallel I follow the development of the fragrance with the perfumer and evaluator. After that comes the creation of the visuals and merchandising at the different points of sale. I enjoy this process as it constantly stimulates me and allows me to express myself in different ways that characterizes my personality. The challenge is my fuel, my stimulator, without which I would get bored and feel vain.

Rania Naim of Jacques Fath Parfums and Cecile Zarokian recently

 In 2016, the 1946 perfume house “Jacques Fath”, was in need of a ‘coup de jeune’, to modernize it yet still respecting its patrimonial history. It is a difficult task when you have the mission of continuing the writing on the history of a perfume house that sparked the foundation of “Iris Gris” and “Green Water” among others. After having conducted thorough researches, read every book that was based on the life of the creator and his creations, understood his character and his style, I asked myself this question: What perfume would Mr. Fath have made today? The concept of “Fath’s Essentials” seemed to me obvious. I had like a flash with the general vision so clear in my head: It was during the Christmas holidays, I was in the car with my husband so I started to describe the 200ml bottles: the packaging, the colors and even the choice of the perfumer: Cecile Zarokian. I met Cecile two years ago, we had a friendly contact but I was not so familiar with her creations.  I admired her strong character and determination, and so I started researching her creations. My decision was taken: she will carry on the first collection of this project.

Rania Naim of Jacques Fath Parfums,  Luca Maffei, Cecile Zarokian and Brandusa Paulescu of Atelier Fragranze Milano 2016 Pitti Fragranze

I do not believe in the concept of " briefs" and market studies, in our company we do not follow the “trend” of the moment ; as an example ,we never made a fragrance based on “oud “ when every company did so. For me the relation with the perfumer is fundamental, and I need to have sympathy and a close affinity so we can work together. Once these ties established, the perfumer who for me is an artist, will have the freedom to express her or his personality, as it is essential to have a soul that will provoke emotions.

Star Perfumers Cecile Zarokian and Luca Maffei at Esxence 2017 (both featured in our Young Perfumer Series)

For our two brands, “Jacques Fath Parfums” and “Parfums Isabey” we do not really have budget limitations and this is a real luxury for perfumers from whom we only require the assurance of the high quality of raw materials used in the formula. When we discuss together or during sessions of testing we talk more about emotions rather than the type of woman or man to target. We are really not into marketing in this company.

Jacques Fath Essentials by Cecile Zarokian Vers Le Sud, Curacao Bay, Bel Ambre and the Iconic Green Water

Within this space of freedom described above, Cécile created the 3 fragrances of the first “Fath’s Essentials” collection: “VERS LE SUD”, “CURACAO BAY” and “BEL AMBRE”.  We chose the theme of a journey around the world based on colours and sensations expressed by rare and natural ingredients. For “GREEN WATER”, it was a different process: Cécile had to re-edit a fragrance from 1947, a classical of French high perfumery. She was not in possession of the original formula and yet she had to be as close as possible to the original version. She accomplished an admirable job with many visits to the  Osmothèque  in Versailles to compare with the original scent, to discuss with Mr. Jean Kerleo, the only custodian of Vincent Roubert’s “Green Water” formula. To enhance its legendary freshness and be in phase with its origins, she used 5% of the best Neroli which is a very high and expensive concentration. The result was greeted by all critics and by the nostalgic users of this mythical fragrance.Our first clients for “Fath’s Essentials” were Barney’s New York, Jovoy Paris, Campomarzio70 Roma amongst others.

In 2017, we launched the 2nd collection of “Fath’s Essentials” and on this project I chose to work with rising Italian star perfumer Luca Maffei. I met Luca two years earlier and we maintained contact thru a friendly relation as I appreciate his sensitivity and his poetic style of creation. For this collection the theme chosen was la joie de vivre  so emblematic of Jacques Fath and “the joy of life” had to be transposed in four fragrances with vivid colours and positive scents.

Fath's Essentials Rosso Epicuro, L’Oree du Bois, Les Frivolites, and Lilas Exquis by Luca Maffei

ROSSO EPICUREO: Red Epicurean in Italian, as a clear hint and a tribute to the country of origin of Luca. I wanted this fragrance to have a tuberose base, my favourite flower with its enchanting and captivating scent. It somehow started as an exchange of words, not so serious, when Luca told me: “I want to create the fragrance that you will love to wear”. So he came up with this modern and sparkling tuberose, combined with a Royal plum Kir and raised by Sichuan pepper: a mysterious and explosive mixture, a perfume that I adore and which I adopted as my personal signature.

L’OREE DU BOIS: I took the name of a dress that Mr. Jacques Fath made especially for Rita Hayworth for her wedding trousseau when she married the Aga Khan. Luca wanted to work around the gold colour, symbolizing this great star. So he used, amongst other rich ingredients, Mimosa flower, Saffron and honey scent.

LES FRIVOLITES: I loved this name since I first read about Jacques Fath as he gave it to his collection of lingerie and stockings. I have asked Luca to imagine a sensual and rose fragrance, not a girly pink, but rather a rose that represents the intimacy of the woman, a skin scent. Luca Maffei immediately thought of Marie Antoinette with an accord of rose macaroon, lychee and suede giving the sensation of a second skin.

LILAS EXQUIS: Lilac is a colour that Jacques Fath often used in his creations. I wanted to play on words of lilac the colour and lilac the flower. For Luca, it was certainly the most difficult of the 4 fragrances to be created as this flower is mute  and hence the scent has to be composed. After so many trials and round trips between Milano and Paris he managed the perfect Lilac. Once smelled, we feel a misty lilac, fresh picked in the morning, so poetic, that only Luca  Maffei and very few are able to transmit such sensations thru a scent.

Currently, I am all concentrated on a project for Jacques Fath Parfums. This project is so delicate, complicated and challenging that it procures me joy and pain in the same time. For this purpose I am in daily contact with perfumers, the best, I learn a lot from our exchanges as it helps me to resist the great pressure on my shoulders. Without these friendly ties and closeness it would have been difficult for me to create and to be passionate in what I undertake. This is how I felt so far, until one day; a young talent appears and turns us upside down with emotions so intense, that you can only bow!   Didn’t Jacques Fath represent the “eternal youth”? 

So, if I have to sum up myself, I would say that anything can be a source of inspiration for me or trigger an idea to which I will hold: a landscape, an opera tune, a pattern, a journey, an expression, a state of mind … It is certainly during my early jogging in the Bois de Boulogne, by myself in the calm of the woods, that I feel most inspired. Sometimes, I can hardly wait to go to the office to share my idea, debate with colleagues even sometimes with tears in my eyes as passion is always present. Not be formatted by the system, work outside the box, remain curious, always be marvelled and keeping my childhood soul are for me essential ingredients to create dreams.

For me a perfume should provoke an intense feeling, tell a story, take you to the wonderland and most of all call you to wear it, to live with it and to adopt it as you feel sublimated and …unique.

Creative Director Rania Naim of Jacques Fath Parfums, Isabey, Panouge Paris

Jacques Fath Parfums Jacques Fath Essentials

Thanks to Creative Director Rania Naim of Jacques Fath Parfums, we have a draw for a registered reader in the EU, USA or Canda for 100 ml of any Jacques Fath Parfum. You must be registered and you must use your user name or your entry is invalid. To be eligible, please leave a comment about what moved you about Creative Director Rania Naim of Jacques Fath Parfums approach to perfume, (what you learned or a memorable quote), where you live and your choice of a fragrance from the current collection (please click here to see each) or a sample set of all 8. Do you own a Jacques Fath Essential’s perfume? Draw closes 3/4/2016.

Increase your chances of winning by LIKING our Facebook page CaFleureBon Creative Directors in Perfumery; your comment will count twice; please be sure to leave in your comment that you liked the page.

All Photos property of Raina Naim and used for this article© Visit Raina Naim and learn what's next for Jacques Fath Parfums at Esxcence 2018 M18

 Follow us @cafleurebon and @jacquesfathparfums on Instagram

We announce the winners on our site and on our Facebook page, so Like Cafleurebon and use our Blog feed…or your dream prize will be just spilled perfume

 

 

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52 comments

  • Rae Lynn says:

    Rania Naim’s passion comes through clearly in this review. I love the different colors of perfumes and how she allows each perfumer artistic license so “the perfumer who for me is an artist, will have the freedom to express her or his personality, as it is essential to have a soul that will provoke emotions.” I live in the US. I would love to win a sample set of all eight.

  • Cynthia says:

    Is there some unspoken rule in the perfume world that everyone will be beautiful, including the men? Very lovely line up! What an interesting and exciting career Rania Naim has. I love seeing these houses revived and refreshed. Sortilege is another one that did that recently that comes to mind. The colors are a lovely touch and give a hint of what is inside. I found it inspiring that Rania tries to understand the historical reference of the company, and does not subscribe to trendy notes such as oud, but stays true to the brand’s vision. The perfume she wears as her signature sounds lovely as I love tuberose, so Rosso Epicuio would be my pick. Thanks. USA

  • Gail says:

    “The challenge is my fuel, my stimulator…” I so resonate with Rania Naim’s words. What a great article! I live in th US. I liked the CaFleureBon Creative Director’s page and my choice is Rosso Epicureo, the best new tuberose I’ve tried. DNEM

  • SandiL says:

    I’m fwith Gail in what spoke to me. “The challenge is my fuel, my stimulator, without which I would get bored and feel vain.” Along with this statement that also spoke very clear and true to me, “Not be formatted by the system, work outside the box, remain curious, always be marvelled and keeping my childhood soul are for me essential ingredients to create dreams.” Fabulous read as always, I love reading these Creative Director’s post. I also would love the Rosso Epicureo. Not that I’ve experienced yet, it just is calling my name.

  • Roger Engelhardt says:

    This was a wonderful read. I remember the original Green Water, an absolutely great fragrance. A few years back I saw a bottle in a discount perfume store and gave it a spritz. Whoa! That was not the Green Water I remember as a youngster. So many great scents of the ‘70’s have succumbed to a similar fate, watered down and weak. To see this house resurrect with Rania in charge is good, good news, and the two perfumers that were chosen are great artists!
    Would love a new ‘old’ bottle of Green Water!!
    I am in CT. USA.

  • Roxana says:

    I liked the following quote from Rania: “work outside the box, remain curious, always be marvelled”.
    I would love to win “Lilas Esquis”. I don’t own a Fath Essential perfume. I live in the E.U. Thank you.

  • yasmina says:

    I like how this brand tries to convey the joy of life not only through scent but through the colors of the perfume. I am intrigued by Les Frivolites and its description as an intimate rose. I live in the US

  • MMKinPA says:

    Fascinating profile! Perfume must “most of all call you to wear it, to live with it and to adopt it as you feel sublimated and …unique.“ We all experience each perfume differently so this rings true for me. I would love to experience a sample set of all as I have never tried this house. I am in the US.

  • INYA says:

    I’m glad they’re creating fragrances based on emotions. And love that this line is unisex! My choice: “Bel Ambre”. I liked Creative Directors in Perfumery. Luck to all, I’m in the USA.

  • kwick says:

    I love that Rania’s goal – and that of the company – is to invoke emotion through scent, rather than to market to a specific type of consumer. The description of Rosso Epicureo sounds intriguing, so that would be my choice if lucky enough to win the drawing. I live in the US, in North Carolina. Many thanks for the opportunity!

  • Maya says:

    I love that Rania Naim’s does not believe in briefs and market studies. She also does not give her perfumers budget limitations. For a perfumer to create art, he or she must have the tools and the independence to do it. My interest in the Jacques Fath line has become much much stronger. “For me a perfume should provoke an intense feeling, tell a story, take you to the wonderland and most of all call you to wear it, to live with it and to adopt it as you feel sublimated and …unique.” I agree! I do not own a Jacques Fath Essential’s perfume. I need to find samples first. For me it has to be Lilas Equis. I LIKED CaFleureBon Creative Directors in Perfumery. In the USA.

  • Kate C says:

    What a lovely company! I really enjoyed reading how they are not into marketing. So much of the marketing these days just makes me feel slimy, like an object and not a person. I’d love to try Green Water, it sounds heavenly. US – thanks for the great draw!

  • Steve A. says:

    I enjoyed reading the part where Rania described her vision and the bottles etc during the Christmas holiday drive. I would like the Green Water. US

  • fazalcheema says:

    Before Rania started Fath Essentials, she did a comprehensive research on Jacques Fath on understand him as a person, as a designer, and his philosophy so that the new collection honors the spirit of the brand and his founder. My choice will be Green Water which I have in vintage formula. Thanks for the draw. I am already member of CaFleureBon Creative Directors in Perfumery Facebook page. I am in US.

  • Iuno Feronia says:

    Rania Naim seems to be a very cerative and visionary director, I love the Story of how she approached the re-edition of Green water. I dont have tested yet any perfume of this house but I would love to. They all Sound wonderful but my choice would be green water or Les Frivolites. Thanks for the draw, I live in the EU.

  • m3000 says:

    I’m very impressed how they re-invented Green Water. I actually own a large vintage bottle of it, it’s so refreshing to splash on when it’s hot outside. Since I remember my wife quite liked Bel Ambre, I’d like to win that one; will provide address in Germany. – Yes, I ‘like’ you both in facebook and instagram.

  • bumbuliuki says:

    There are many aspects i appreciate and respect in Rania Naim’s approach as a creative director. Not having a specific type of woman or man to target and concentrating on emotions instead is admirable. Remaining curious and ‘keeping a childhood soul” is the best way to achieve something unique, as Rania mentiones.
    I already own Green Water and it’s great. I’m really curious to try other creations from Jacques Fath’s Essentials.
    My choice has to be “Bel Ambre”
    I liked the Creative Directors in Perfumery facebook page.
    I’m from the EU.
    Thank you for the amazing draw and another great article.

  • Alen says:

    “we do not really have budget limitations and this is a real luxury for perfumers from whom we only require the assurance of the high quality of raw materials used in the formula”. I think this say it all about the ultra quality of this juice. No limits on budget is indeed super luxury 🙂
    I liked the Cafleurbon creative page and i would love to win a full bottle of Bel Ambre. I live in the EU, thx for the draw.

  • Timea says:

    Very nice review. I really like these sentences: “This project is so delicate, complicated and challenging that it procures me joy and pain in the same time. For this purpose I am in daily contact with perfumers, the best, I learn a lot from our exchanges as it helps me to resist the great pressure on my shoulders. Without these friendly ties and closeness it would have been difficult for me to create and to be passionate in what I undertake. This is how I felt so far, until one day; a young talent appears and turns us upside down with emotions so intense, that you can only bow!”
    If I would win, I would like to chose Green Water. Thank you for the draw. I live in Europe.

  • mrpeeck says:

    Such wonderful color presentation of a rainbow giving a feeling of what the fragrance invokes… “we talk more about emotions rather than the type of woman or man to target”… An interesting concept from the creator. Green Water catches my interest the most with its enhancement to its legendary freshness from the original formula being a very high and expensive concentration… Sounds Great! Thank You for this Draw and my choice would be to win would be 100ml of Green Water… I do live in the US…

  • Lorenzo says:

    Wow! Rania Naim seems to be a very tough creative director, with a clear vision of how to produce 21st century “artistic” perfumes. An example? The quote “I do not believe in the concept of ” briefs” and market studies, in our company we do not follow the “trend” of the moment…For me the relation with the perfumer is fundamental, and I need to have sympathy and a close affinity so we can work together”. Well said!
    I own Green Water, and I love it.
    Should I win the draw, I’d choose LILAS EXQUIS. I liked your “Creative Directors” page, also!
    I live in Italy,
    Thanks for the draw!

  • Vahagn says:

    I’m very impressed by Rania Naim story about her dream to be a creator.
    It’s nice that her dream came true- she is creating very nice perfumes!!
    I appreciate Cecile Zarokian creations, especially great work for Fath- she is great young perfumer!!!
    Thank You for this Draw and my choice would be to win would be 100ml of Vers Le Sud.
    I liked the Cafleurbon creative page!!!
    US

  • Mr_Sillage says:

    “I do not believe in the concept of ” briefs” and market studies, in our company we do not follow the “trend” of the moment ; as an example ,we never made a fragrance based on “oud “ when every company did so.”
    WOW!! WHAT AN AMAZING AND HONEST APPROACH TO PERFUMERY. SUCH AN ADMIRABLE APPROACH TO CREATING ART AND I REALLY REALLY RESPECT THAT.
    RANIA’S ARTICLES ARE SO IN DEPTH AND PRECISE WHILE WHILE MAINTAINING THIS INTEGRITY TO NOT INSERT ANY ” FLUFF” I CAN ALWAYS LEARN SOMETHING INFORMATIVE AND MEMORABLE WHEN SHE WIRES AN ARTICLE
    I’M SPELLBOUND BY THE WAY THESE PERFUMES SOUND AND WOULD HOPE TO ONE DAY BE LUCKY ENOUGH TO ON ONE OF MY OWN. IF I HAD A CHOICE , IF CURACAO BAY IS STILL CONSIDERED PART OF THE COLLECTION, THAN I WOULD PICK THAT. TO BE HONEST, THE COLOR OF THAT JUICE, ALONE, IS ENOUGH TO ENTICE ME.
    IF IT’S NOT PARTY OF THE CURRENT LINE, THAN” ROSSO EPICUREO” SOUNDS ABSOLUTELY DEVINE. I LIVE IN THE UNITED STATES. THANK YOU FOR THE OPPORTUNITY
    ~CHRIS

  • GrandmaGaga says:

    I loved reading about .Rania’s impressive passion for her work…if everyone woke with her enthusiasm for each task at hand, imagine what could be accomplished. Her joy in her work is palpable. If I am so lucky as to win, I would love a bottle of Lilas Excuise. Thank you for the draw…I am in the US.

  • yukon1 says:

    First thnx for awesome draw !

    Great article thanks.What a fAntastic colourful collection of fragrances ,I haven’t tried any yet but definitely will soon. Something Rania said in the article was “in our company we do not follow the “trend” of the moment” as an example ,she never made a fragrance based on “oud “ when every other company did so. ,shes doing her own thing and being original which is rare nowadays it seems ,I respect that about her.

    If I win draw I’d graciously choose Bel ambre !

    Im in canada.

    I liked your facebook page also. Thanks again for draw ! 🙂

  • irving says:

    Thank you for the article. I am a big fan of Maffei. Should I win the draw, I’d choose Lilas EXQUIS . I also liked your “Creative Directors” page. i haven’t had a chance to make aquaintance with this collection yet, but am looking forward to it. I live in Germany. Thank you.

  • Catanosmia says:

    Like many others before me, I love the focus on the art/perfumer/fragrance instead of marketing and target audience. She said “for me the relation with the perfumer is fundamental” and I think that we would have more interesting offerings if more companies felt this way.
    Thank you for the draw, I’d love to get the sampler set if I should win. I live in the US.

  • Amer says:

    The fact that some companies still create luxury fragrances like art projects instead of following the path of market studies has to be the most inspiring information in this article.

    I don’t own any J.Fath fragrance nor have I ever tried one but from the list of notes Vers Le Sud is the one that intrigues me the most. Marine rendition of fig leaf? Sign me up please!

    EU resident here

  • NiceVULady says:

    ” Not be formatted by the system, work outside the box, remain curious, always be marvelled and keeping my childhood soul are for me essential ingredients to create dreams.” What a marvelous statement of energy and creative artistry. I do not own any of the Fath fragrances and so would love to win the sampler set. Thanks so much for the draw. I’m in the USA

  • Malka Gittel bas Reuven says:

    As a creative director, it’s clear that she has a real vision – that color, scent, the look and feel of the bottle and the label, must all merge for her with each scent. The bottles must show the unity of the collection while allowing us to see the differences we will experience from the contents of each.

    I’m eclectic and could be soothed by any of Green Water, Curaçao Bay, or Bel Amber. I probably have too many ambers though, and the classic Green Water’s re-creation is fascinating to read.

    I live in the US.

  • Dosva says:

    I always like to read story about someone’s life and expirience of making dreams true! So I realy enjoyed Rania Naim’s story and appreciate and respect in Rania Naim’s approach as a creative director.
    I like Zarokyan very much and I belive that she will give us many masterpieces!
    I would like to win Bel Ambre.
    US

  • Diana D says:

    I was really struck by Rania’s comment about “keeping her childhood soul” as one of the things that helps her create fragrances and helps keep her inspiration going. I love that!!

    I would choose ROSSO EPICUREO.

    I live in the US.

  • Hasib says:

    Great report. I like how she does it with passion and an artistic way instead of following the trend in the market. Haven’t tried anything from this House. Would like to go with Vers Le Sud. Thanks
    From California

  • marcopietro says:

    Very interesting interview! Realize her’s own world in a creative act is a constant in the life of M.me Naim and this has impressed me favorably. The bet to refresh the image of the Fath line is undoubtedly won. In the past I owned Green Water, the vintage version, and I loved it, so I would also like to wear the work done by Cecile Zarokian, currently one of the best creators of fragrances in my opinion.
    I live in EU
    Thanks!

  • VerbenaLuvvr says:

    This is also how fragrance feels for me, I also wear to enhance mood and escape from the everyday: “For me a perfume should provoke an intense feeling, tell a story, take you to the wonderland and most of all call you to wear it, to live with it and to adopt it as you feel sublimated and …unique.” I have not experienced this house, but L’Oree du Bois interests me with its honey note and uplifting theme. If I should win, I would choose the sample set. I live in the US and thank you for this chance. Also, I have liked the Cafleurebon Creative Directors in Perfumery page.

  • Fifi says:

    A very passionate creator with a vision of her own faithful to her own beliefs and values, I respect and admire her opinion concerning her approach to perfume creations especially the part where she mentions:

    “I do not believe in the concept of ” briefs” and market studies, in our company we do not follow the “trend” of the moment………….For me the relation with the perfumer is fundamental, and I need to have sympathy and a close affinity so we can work together. Once these ties established, the perfumer who for me is an artist, will have the freedom to express her or his personality, as it is essential to have a soul that will provoke emotions…..”

    I would love to try Les Frivolites. I live in EU.

  • Anna Egeria says:

    I enjoyed this profile of Rania Naim. I was impressed that as creative director she was giving the legendary House of Jacques Fath a ‘coup de jeune” but had spent time researching its founder and considering what choices he would make. I’m glad that she doesn’t follow trends! I don’t own any Fath perfumes yet. I’d love to win Lilas Exquis.
    Thank you for this draw. I’m in the U.S. I also liked the Cafleurebon Creative Directors in Perfumery page.

  • TravisO says:

    Rania drive to be a creator probably adds to her success. I felt the need to touch and transform things with my bare hands, this quote reminds me of my son who feels the need to improve things even if they should remain the same even if functional.

    I’ve never owned a Fath fragrance and I would like to own a bottle of Green Water. Thanks I live in the US

  • fleurdelys says:

    Rania’s journey and story is very motivating. It’s beautiful when you have a dream and do everything to achieve it. She seems very passionate and genuinely curious about the world of perfumery. I wholeheartedly support the idea that a fragrance should tell a story and provoke an intense feeling.
    Would love to try “Les Frivolites”.
    I don’t own a Jacques Fath perfume, but I’m looking forward to try them soon.
    I’m from the EU.
    Thanks!

  • Carol Webb says:

    I have liked and followed the CaFleureBon Creative Directors in Perfumery page.
    I like that Jacques Fath doesn’t have a budget and don’t actively market the perfumes. Fragrances certainly invoke so many emotions. I choose my scent every day on how I feel, or how i want to feel. And I reapply often throughout the day especially if I’m feeling a little stressed.
    I would love each and every one of these scents, the bottles and colors are so beautiful. But the one I would choose, if I am chosen for the draw, is Lilas Exquis. It sounds absolutely beautiful. Lilacs are one of my very favorite flowers and I would so love to have a beautiful lilac fragrance.
    I’m in the US, thank you so very much for this draw.

  • Elizabeth T. says:

    I really liked this quote – “For me a perfume should provoke an intense feeling, tell a story, take you to the wonderland and most of all call you to wear it, to live with it and to adopt it as you feel sublimated and …unique” But even moreso I love the philosophy of the brand… not pandering to the masses but staying true to the brand and what the founder would have done and believed. This to me is the mark of a true, quality brand. If I were so lucky, I would choose the Lilas Exquis. The color is a perfect tribute to one of my favorite spring blossoms. It sounds divine. I’m in the USA. Thank you for the article and the generous draw!

  • Damia says:

    This was fascinating to read Rania’s coup de jeune of Jacques Fath. She is working with such great perfumers CECILE Zarokian and Luca Maffei so young and talented. I am wondering if the next project is Iris Gris.
    Lilac Exquise appeals to me
    Thank you
    USA resident and liked the creative director page

  • Belladonna says:

    This is a beguiling story from start to end. She manages to put into words the elusive reason we are all so mad for fragrance with her quote, “For me a perfume should provoke an intense feeling, tell a story, take you to the wonderland and most of all call you to wear it, to live with it and to adopt it as you feel sublimated and …unique.” I am so curious to try and (so far) have only found a couple available to me to order in the USA – if I’m fortunate to win, I’d request the sample set of all 8. I did like Facebook page CaFleureBon Creative Directors in Perfumery. Thank you for the generous opportunity to win and the great introduction to the house!

  • psebi101 says:

    It’s good that there are still people who are in this with passion and not only for the business/money. What moved me is when she said that she doesn’t work for trend. And I like the perfumers that she works with.
    I haven’t tried any of the perfumes from the line, but I would like to win Rosso Epicureo. I live in the EU.

  • peppermoon says:

    The first collection didn’t really appeal to me – too fresh and neroli centric. But all of the new, more feminine essentials collection appeal to me. I love that the perfumer is drawing inspiration from the fashion history of the house. And I love that all of the florals have a gourmand touch. I’m having trouble choosing which I would want to win, so I’ll enter for the sampler. I haven’t tried any Fath scents yet. Thanks for the draw.I’m in the U.S.

  • Wood4Ever says:

    When I get curious about something, I reserach it to DEATH, and Rania sounds like she does the same thing. I like how shemade a point of learning about Jaques Fath and using his visiin as a guide to better decisiins. I also admire how the missiin is to make fragrances that invoke emotions, and not about using market segments as thr guide.

    I live in the US and would love to try a bottle of Les Frivolites, it sounds like a sexy hug!

  • Rania Naim says:

    Thank you all for your kind comments, I’m very touched.
    I will do my best to be up to your expectations and my special thanks to Michelyn for giving me the opportunity to express myself.

  • Steven T. says:

    I liked the avoidance of “briefs,” market studies, and oud in general. I’ve been dying to get my nose on the new Green Water. I live in Illinois.

  • Ivan.napoleon says:

    the perfumer who for me is an artist, will have the freedom to express her or his personality, My fav part.
    Id love to try Rosso epicureo
    Miama-Florida

  • StaceyW says:

    I was touched by the passion that Rania shows for her profession and how invested she is in the story behind each perfume and the house itself. I’ve never been able to try a Jacques Fath perfume but would love the sample set of all 8 if I were to win the draw. I am in the U.S.

  • WaltherP99 says:

    To be able to o re-edit long gone fragrance, not in possession of the original formula – that’s impressive.
    I do own 50ml of Curacao Bay and also Fath Pour L`Homme .

    Virginia USA like 95% of the time and London UK…from time to time.