CHANEL debuts the third chapter in the advertising campaign for world's number one selling fragrance: Coco Mademoiselle. Oscar ®-nominated actress Keira Knightley takes up the role as Coco Mademoiselle with the same rebellious grace she's embodied since she became the fragrance's face in 2007. Under the guidance of one of her favorite directors, Joe Wright, Knightley embarks on a cinematic adventure in a film inspired by the irresistibly modern scent, which explores a new chapter in the life of this sexy, mischievous and free woman. The song "She's Not There" but the Zombies is the soundtrack.
story board of the ad campaign for Coco Mademoiselle starring Keira Knightly
Coco Mademoiselle was created by CHANEL master perfumer Jacques Polge in 2001. The fragrance represents the ever-evolving spirit of Coco Chanel in this feminine, sexy, young and exciting fragrance. "I have a real admiration for Coco Chanel," says Knightley. "For the woman she was, a free woman in the strongest sense of the word. Coco Chanel is timeless and her creations precisely express her free spirit."
A national cable television flight of 30 and 60 second spots will debut March 21, 2014. A print advertisement shot by Mario Testino will debut in April 2014.
via Chanel