Chanel Coco Mademoiselle 2014 Ad Campaign Starring Keira Knightly “She’s Not There”

 

 

keira knightly for chanel 2014

 CHANEL debuts the third chapter in the advertising campaign for world's number one selling fragrance: Coco Mademoiselle. Oscar ®-nominated actress Keira Knightley takes up the role as Coco Mademoiselle with the same rebellious grace she's embodied since she became the fragrance's face in 2007.  Under the guidance of one of her favorite directors, Joe Wright, Knightley embarks on a cinematic adventure in a film inspired by the irresistibly modern scent, which explores a new chapter in the life of this sexy, mischievous and free woman. The song "She's Not There" but the Zombies is the soundtrack.

storyboard coco mademoiselle keira knightly she's not there

story board of the ad campaign for Coco Mademoiselle starring Keira Knightly

Coco Mademoiselle was created by CHANEL master perfumer Jacques Polge in 2001. The fragrance represents the ever-evolving spirit of Coco Chanel in this feminine, sexy, young and exciting fragrance. "I have a real admiration for Coco Chanel," says Knightley. "For the woman she was, a free woman in the strongest sense of the word. Coco Chanel is timeless and her creations precisely express her free spirit."

A national cable television flight of 30 and 60 second spots will debut March 21, 2014. A print advertisement shot by Mario Testino will debut in April 2014.

via Chanel

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6 comments

  • LOVE the 60’s vibe/styling of this Ad! Love Keira, (always have). Do doubt CM will remain the World’s 2nd biggest Fragrance (second only to No. 5) for another 7 more years with this new campagin! … Good thing I have new 100ml bottles of both on hand!!!! JIC 🙂

  • Liz Baldwin says:

    Colin Blunstone, lead singer of the Zombies was our Best Man at our wedding in 1966! Just so lovely that he is singing for you and your beautiful fragrances!

    Very best wishes,
    Liz

  • Seriously? Beautiful scenery, story and great actress – and all that expense and you picked a song about a girl who’s lost her mind? “She’s not there” means she’s crazy…. You know that, right? Makes me laugh every time I see it.