ÇaFleureBon Profiles in American Perfumery: Laurie Petrucci of L’Arganique Beaute + Born in New York /Made in France Draw

Laurie Petrucci  L'arganique Beaute  Green Acre

Laurie Petrucci perfumer L'Arganique Beaut

Profile: I was born in Toronto, Canada. I became a Naturalist at birth due to some Allergies to soap and many household products. I have always loved Animals and therefore preferred Natural, Made From Plants. I am a mother to Bella, my tea cup Yorkie, born in New York , who also prefers all things Natural. Upon the recent loss of my beloved Luigi, my Yorkie, born in New York.   I help raise funds for the causes at American Cancer Society's Hope Lodge Hospital and The Look Good, Feel Good Program. ACS Walks in Central Park, Luigi's favorite Event in October. Also, The Animal Medical Hospital's cancer research initiatives. This is myway of giving back to the NY Community with hope they will find the Cure for Cancer some day soon.

family heirlooms

Family Heirlooms

I am the daughter of Medical Professionals and raised by loving land owners, Farmer Grandparents and harvesters of fresh fruits and vegetables is what my family grew up on. Hand crafting of Candles, Quilts and clothing is what I have learned from family and their endearing  love of the land of the most beautiful properties they care for. They always inspired me to take good care of the family crops and collections in return will always give back more and more of their fruits of your labour. On the farm in my early childhood years, I remember so many fond memories of picking fresh flowers, juicy red strawberries for my mother's and Nanna's baked goods, jams and candles. I think my nose became so conditioned to smelling the freshest berries and floral scents that I can still identify those exact single notes any-time or any-where. My own Scented L'arganique Garden under development at Green Acres LJP is my own way of thanking my entire family for those life skills I learned while keeping our historic family legacy going for many more year's to come. My Mother( Retired, loved Natural Soap). My Aunt (retired Farmer in Scotland, now living in London, England) are my inspiration for all their creations of  hand made lavender soap and lamb's wool scarves. Obviously, I have a long long way to go and  many more lessons ahead to master my own craft, but I'm happy to continue my journey and hand something down to my heirs too in the future. Although they may have to wear my signature green jean overalls to get the job done.

-larganique perfume house in hamptons

Laurie's company is named for Green Acres…. roses from  the Farm

I began my career in Human Resources and I worked part-time as a Runway/Fashion Model off and on for many years. It was a fun hobby and a way to meet many Fashion and Beauty Experts that to this day have taught me so much. Most importantly, what to wear and how to accessorize my Wardrobe.  Also, a great  way to collect couture designer clothing and build my own portfolio of photography over time.   After holding many Senior Management roles and much success in my loved Profession,  I finally reached my time to retire.  My Time to Stop and Smell the Roses! Leaving behind the limelight and joining the county life for me was just like coming back home again.

ava gabor darling i love you but give me park avenue

Darling I love you but give me Park Ave… From Green Acres 1965 starring Ava Gabor and Eddie Albert

Returning to my Family's legacy of caring for the land. A dream come true and even more meaningful then ever! My sister always told me, "you are more like the Comedy TV series and Movie, Green Acres.  "Love the Country, but darling give me Park Ave. " Perhaps she is still right, but for me, the combination of developing the land and Green Acres LJP  is the best of both worlds. City and Country lifestyle and a true sense of Home. My first Luxury Spa Collection, L'arganique Beaute was inspired by a Moroccan love story of scent of a woman and the amazing wellness benefits of Argan Oil, better known as Liquid Gold. The rare  Argan Tree lives 250 years and will only grow in one protected land region of Morocco.

Roses in the hamptons

Roses from  Laurie's Hamptons  home and studio

Trees must always be re-planted to ensure the continued Tradition and Practices of growing this rare fruit. The People and the next generations to follow take over the land and make sure the Trees exist in the future. For this reason the precious Land and the limited number of  Argan Trees are a  protected species. One of my favorite harvested ingredient, 100 percent Pure Argan Oil is at the heart of my L'arganique Beaute Brand of Eau, Candles and Perfume Oils. The Beauty and Wellness Lifestyle of Morocco is why I selected this Spa Ritual for my first Luxury Spa Collection. I made the Eau De Parfum just for she in 2013, which was really all about me. I love to relax at the Spa and was on a quest to finding my own true Spa signature scent. A way to rejuvenate myself Pre and Post Spa Treatments. When I travelled far away from home, I often found the Spa's and Resorts to be so much more of a  retreat with Scent at the center of it all. A most complicated and technical Chemistry project was how my perfume development journey began. Voila, one year later, my perfect Eau was born.  Soon after, my Collection was launched in New York to share with all.

Laurie Petrucci of L'arganique Beaute Hampton studios

 Laurie Petrucci of L’Arganique Beaute

 On American Perfumery: Being an American natural Perfumer has given me a great opportunity to share many different cultural rituals of world fragrance in my work. Bringing home new, fresh and modern interpretations of rare and luxury ingredients is so very exciting. Creating my formulas based on past traditions and recipes can be like history repeating itself. It's like a second chance to be even greater than the past. Whether it be the scent creation itself or the way it's all packaged. Whatever it ends up being, it has to be authentic and sustainable all the way.

Ralf Schweiger Mane Perfumer Extraordinaire Fragrance Foundation

Master Perfumer 

Ralf Schweiger of Mane Perfumer Extraordinaire for Iris Nazarena for Aedes de Venustas  Fragrance Foundation 2014

Favorite American Artist: Ralph Schweiger of Mane. One day, he created an amazing out-door scent experience at The Best of France Event in New York. The wind was blowing like crazy all around us and his fresh scent creation filled the air so naturally. For me it was Viva la France!  I will never forget that perfect scented day in New York, sitting on a chair in the middle of Iconic Times Square with Ralph. So amazing and timeless

 Laurie Pettruci, Founder and CEO – L’Arganique Beaute de Parfum Green Acres LJP

LauriePetrucci  Cafleurebon Sniffapalooza spring fling 2016

Editor’s Note:  We met Laurie at the Sniffapalooza Spring Fling and were very impressed by her scent, which is “Born in New York and Made in France”, pure argan oil  is at the center of all her perfumes and is made in small batches and handpoured.  She describes her  Eau de Parfum as “An intoxicating floral bouquet that blends in beautifully with rare fruit, french champagne and fine liqueurs. The fresh sparkling top notes mingle together to embrace an exotic essence made just for she. The alluring lasting scent of mimosa petals ends with a kiss of patchouli that lingers in the background of this effervescent and addictive fragrance”. Laurie is our 109th American Perfumer featured in our series.

L'arganique Beaute perfume

 Thanks to Laurie we have Two (2) prizes for two registered readers in the USA 1.7 oz L'arganique Beaute Eau de Parfums ($175 USD)

and

larganique perfume

One (1) for our  registered EU and Canadian Readers 7ml Eau Roller Ball. 

To be eligible please leave a comment with what you fascinating about Laurie's path to perfumery, where you live and your choice of fragrance.  Draw closes 8/31/2016

Please like CaFleureBon Profiles in American Perfumery and your entry will count twice.

 We announce the winners on our site and on our Facebook page, so Like Cafleurebon and use our RSS FEED option…or your dream prize will be just spilled perfume

 

 

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26 comments

  • fazalcheema says:

    Laurie has had quite an amazing life so far. As they see, need is the mother of invention, Laurie’s path was set when she found out she could only use natural materials and was allergic to many synthetic materials. She deserves appreciation for supporting many social causes. She has worked in the fashion industry, it must have been interesting to meet different people and learn from them.
    My choice for this draw is L’arganique Beaute Eau de Parfum. I am in the US.

  • Hikmat Sher Afridi says:

    Thanks for sharing your story and creation of natural products. Consumers are becoming more educated and suspicious of chemicals in our personal care products and are seeking safer alternatives. Naturals in general are much healthier and provide the scents for green living. In person I am thankful to natural perfumers/noses who care about us. Synthetic by any means is no alternative to natural materials, IMO.
    Laurie’s path to perfumery, cosmetics and greenery is an example to bring the memories, relaxation and awareness among the consumers.
    Thanks for your generosity.
    Participating in the draw by giving my relative address in NY.

  • Would be very curious to try this one. Mimosa is so beautiful, and I love all-natural scents. It’s wonderful to see another natural perfumer featured here! Laurie’s path is an interesting one, and she obviously has a lifelong love of scents, and creative enterprise. Her fashion industry past has clearly influenced her beautiful presentation and website 🙂
    Please enter me for the generous draw. U.S. Please and thank you!

  • I, too was raised with a wonderful family tradition of living off the land and growing organic food. I live in the USA and would love to try her L’Arganique Beaute Eau de Parfum.

  • I love that she has a tangible connection to the materials she uses in her perfumery – and that she’s from Toronto, Canada, like me!

  • How great that she is able to honor her country roots while maintaining a city vibe in her life. I love that her outfit of choice is denim overalls, they’re mine too! Love Argan oil, and use it as a body moisturizer damn near daily. I’d love to try her EDP. In the USA and many thanks!

  • Very nice review. Laurie’s path to perfumery is very interesting. I very like that she prefers the natural ingredients. Thank you for the chance. I live in Europe.

  • It is easy to see how Laurie’s early life and exposure to the land led to her love of plants and flowers, and a love for natural scents. HEr perfume sounds wonderful, especially the part that it goes well with fine champagne! I’d love to try it. I have not heard of this line before. In USA. Thank you for the draw.

  • This is absolutely wonderful tradition: “The rare Argan Tree lives 250 years and will only grow in one protected land region of Morocco.Trees must always be re-planted to ensure the continued Tradition and Practices of growing this rare fruit. The People and the next generations to follow take over the land and make sure the Trees exist in the future.” I’d love to smell this fragrance. Thanks for the draw, I live in Europe.

  • Diana Devlin says:

    Love that she uses 100% argan oil in her fragrances. I am moving more towards all natural perfumes these days so I’d love to be able to try out her scents. L’arganique Beaute sounds magnificent.
    I live in the U.S.

  • It’s interesting the journey she went through, from human resource to fashion and then back to her family’s legacy of caring for the land. It sounds like she puts a lot of thought and care into the perfume and I’d love to try it. I live in the USA

  • her background first of all, how she became a naturalist (I suffer too from various triggers that make me cough) and also being a daughter of medical professionals is very interesting. I would love to experience this, because it sounds absolutely lovely and I love to try fragrances that are natural as they can be less irritating for sure. Our world has lots of wonderful natural offerings and it’s really cool how far perfumery has progressed with using natural ingredients. Awesome info and article. thank you.

  • I love Laurie’s story and what she says about her work: “Creating my formulas based on past traditions and recipes can be like history repeating itself.” I’d love to try this scent. Great article and draw, thank you! EU.

  • A very interesting article that I really related to! Like Laurie, I was allergic to soaps growing up and also to milk and other foods. I was allergic to everthing under the sun!!! My family grew everything organically and sourced when we couldn’t. I also love that Laurie stays true to natural ingredients. I live in the US and thanks for the draw! 🙂

  • What a beautiful review! I really enjoyed reading about Laurie’s early childhood memories on the farm. L’arganique Beaute sounds fantastic, would love to try Eau de Parfum.
    Thank you for the chance! USA

  • Laurie and I have lots in common! I’m also Canadian and became interested in natural at an early age because of sensitivities and allergies. I also dabbled in modelling and fashion. How wonderful to come from a family of makers and growers! Argan oil has been a true revelation for me the last few years. I always have a few bottles around to use on my hair and skin. I would love to try a fragrance based on it. I live in Canada, thanks.

  • I love the family tradition described, it’s really touching. It’s visible that Laurie puts so much heart into her work. I’d love to try L’Arganique Beute. Thanks for the draw, I’m in the EU.

  • Miss Almond says:

    Creating a whole perfume brand around the base of argan oil appears to be a very unique concept and I’d love to try not only the scent, but some more of the products created by Laurie. the interview is so nice and interesting and she seems to be so very creative and honest. I’m sure I’ll buy something from her. I live in the EU.

  • Thanks for the review. Laurie have an awesome family! I love how she described her work :”Creating my formulas based on past traditions and recipes can be like history repeating itself. It’s like a second chance to be even greater than the past.”
    I live in the US. and would love to try L’arganique Beaute Eau de Parfum.

  • I like how Laurie describes what I believe was the most important milestone in her professional life: “After holding many Senior Management roles and much success in my loved Profession, I finally reached my time to retire. My Time to Stop and Smell the Roses! Leaving behind the limelight and joining the county life for me was just like coming back home again.” I can only imagine it was a tough decision, but it paid off so much. Thank you for such an inspiring story. I live in the EU.

  • What a beautiful story. The respect and care shown to the argan tree is amazing. I wish it was a more common attitude towards gifts of nature which we underestimate so often and so much.
    I am very curious what argan extract smells like. I’d love to try the perfume. I live in Europe. Thank you for so nice article!

  • cinnamon tree says:

    My favorite quote: ‘Being an American natural Perfumer has given me a great opportunity to share many different cultural rituals of world fragrance in my work. Bringing home new, fresh and modern interpretations of rare and luxury ingredients is so very exciting. Creating my formulas based on past traditions and recipes can be like history repeating itself’ says a lot about her approach to perfume, which is not only art but also – in a way – being a guardian of history and cultural heritage. This is so important and beautiful. I’d love to try this EDP based on traditional, natural ingredients. I am in EU. Thank you for the draw.

  • I love many things about Laurel: her deep connection to her childhood experiences and family tradition, her love for natural ingredients obtained in a sustainable way. her desire to “be greater than the past”. And those rose bushes are adorable!

    (EU)

  • I like that Laurie took a chance on perfumery after her other careers, and that she took inspiration from the argan tree and made rejuvenation and the “spa” experience central to her product line. I have never been to a real spa but I savor opportunities to have a bit of indulgence at home. I’m in the US and I’d love to win a bottle of the EDP. Thanks for the draw!

  • It’s great to see natural perfumers so prominently featured
    Laurie is so glamorous like Ava Gabor
    I would love to win a rollerball of her perfume Larganique I live in Canada

  • I love Laurie’s attitude and passion for perfumery. She’s quite a delight and I’m really looking forward to getting my nose on her creations in the future. I am in Canada and thanks for the draw