CaFleureBon Profiles in American Perfumery: Josh Meyer of Imaginary Authors + Portland is the New Black Draw

 

 Josh headshot 

Josh Meyer

 I was born in Hermosa Beach California and had dreams of becoming a surfer or professional skateboarder. My first scent memory was of a green laurel bush that grows on the Southern California coastline that is redolent of linden blossom. I have yet to smell this  distinctive aroma anywhere else in the world.  I have amazing and supportive parents, my mom Linda and my dad Jack. I guess you can say I had a dream childhood, great friends, and a wonderful brother. My first introduction to fragrance was in high school when everyone I knew wore CK 1. It wasn't that it was a bad scent, in fact it is a really good fragrance but it turned me off that everyone smelled the same.  In  my mid-twenties I discovered niche  perfumes- Parfumerie Generale (Pierre Guillaume is  my personal hero, I get lost in his world of wonderful fragrances), Le Labo, and Patricia de Nicolai; I was beside myself with intrigue. I started buying, selling and trading as many fragrances as I could. I was on a mission to sample and test them all. This was in 2007. When I first started out, I called Josh Lobb from the Portland fragrance line Slumberhouse. We had the same passion for perfume, lived in the same city and even shared the same first name; it seemed like a friendship meant to be. I admired his work greatly and was thrilled when he agreed to chat. To this day, I attribute some of our first conversations as to why I moved forward on making Imaginary Authors my full time gig so quickly. It was encouraging to talk openly with someone else who shared the same vision for American made perfume.

josh in lab

Josh at his perfume organ

 On American Perfumery: It seemed to me that much of the American love for fragrance was confined to what we have in the mass market. I wanted to help change that. At that time none of my friends or community members wore fragrance and I took it on as my personal mission to create a gateway for them to see and understand why fragrance could be so much fun.

 IA-logo

Imaginary Authors has been the most exciting challenge of my life. In the near future, as folks have more options to choose from, I envision the mass market world of scent to begin a slow decline where smaller niche companies are able to create very unique fragrances with distinct tones and vision in a way that perfumes that need to appeal to a mass audience are simply not capable. It's an exceptionally exciting and creative time for some of the smaller fragrance houses, and it'll just keep getting better.

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The Floating Opera by John Barth and Inherent Vice by Thomas Pynchon

Favorite American Artist: It wasn't until discovered books that art became such a valuable part of my life. My favorite authors are from the '60s,Thomas Pynchon and John Barth are post modernists who were America's Magic Realists juxtaposing the possible with the implausible. There is something so over the top about their fiction; they seem to have so much fun with their art. It's on every page, and as a reader, is like sharing an inside joke. Imaginary Authors was created out of my passion for scent in a similar fashion, as art to connect with others.

Josh Meyer, Owner and Perfumer for Imaginary Authors

For Tama's reviews of all seven fragrances click here

Editor's Note: Just the other day I was joking that Portland is the new "Black" in perfume; so many talented indie and natural perfumers are springing up  and their works are impressive as is their enthusiasm.

line up

For our draw Josh is offering a  60ml bottle of your choice Bull's Blood, The Cobra & The Canary, Falling into the Sea, L'Orchidee Terrible, Memoirs of a Trespasser, The Soft Lawn or Violet Disguise to one US winner (or if you have a US address he can ship to)

AND

Sample set

To our many international readers, Josh is offering a complete complete library sample set of all seven Imaginary Author scents 2ml  which include book marks

To qualify, leave a comment about something fascinating you learned about Josh Meyer and if you are in the US your choice of  the seven Imaginary Authors perfumes. Draw closes February 20, 2013

Please like CaFleureBon Profiles in American Perfumery on Facebook and your entry will count twice.

We announce the winners on our site and on our Facebook page, so Like Cafleurebon and use our RSS option…or your dream prize wil be just spilled perfume

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62 comments

  • I am a fan of Josh and IA Memoirs of a Trespasser. I loved his vision of a decline in the Mass Market of perfumes, and increased interest of the Niche. I also admire his vision of getting out and moving on his own.. Since I already own my favorite I would chose Falling into the Sea. Thanks for the insights into Josh, and to IA for the Draw.

  • I have heard about this line and its definitely different than any other indie brands
    I am big fan of both Pierre Guillaume and josh Lobb and I guess what they have in common is just how uncompromising they are
    It’s nice to learn someone had a happy childhood and isn’t all full of angst
    My choice would be the cobra and the canary
    Liked on Facebook too

  • I’ve been wanting to try the Imaginary Authors line for a few months now. It was fascinating to learn that the Portland ‘Josh’s’ know one another and discuss their work. Also, I love Pynchon and Barth as well, so I’m doubly curious about the line. I’d love to win a bottle of Memoirs of a Trespasser (I’m in the US). Thanks for the draw!

  • I find it really interesting to know that today’s young American perfumers are influencing each other so much – that he discussed perfume and was influenced by Josh of Slumberhouse in starting his brand is so fascinating. I love entrepreneurs! I wish I could be a fly on the wall.

    I think I’ll enter for L’Orchidee Terrible, since I’m an aldehyde lover. 🙂

  • I agree with breathesgelatin, loved hearing how Josh was influenced by Slumberhouse Josh. And was interested to hear that his trip down the rabbit hole is simillar to most of ours 🙂
    I’d love to win Memoires of a Trespasser!

  • The story above is a tiny microcosm of Portland’s independent spirit meeting it’s community spirit in the service of art. It’s not just about having an original idea, it’s about reaching out to others with similar passions and seeing the aggregate accomplishments blossom.

    As it’s early spring, Violet Disguise feels most appropriate should I be lucky enough to have my name drawn.

  • I’m fascinated that Josh has been interested in scents for so long. His words also get me really excited about niche perfumery–I typically just buy flower essential oil to wear, but if he’s correct with the coming trends, I’ll be excitedly waiting for more unique and creative scents.

    I desperately want to try Violet Disguise.

  • Beautiful fragrances, i had opportunity to sample some of these and must admit that the Memoirs of a Trespasser had me at first sniff, but the one that stole my heart unexpectedly was The Soft Lawn which is my choice if I win. I like his vision of the mass market and the demand in mass market fragrances declining and an environment where smaller niche companies are moving ahead creating fragrances with distinct tones and vision in a way that perfumes that need to appeal to a mass audience are simply not capable. And I must agree, I am more and more beginning to appreciate the smaller niche fragrance perfumers creating special fragrances that please a spoiled perfumistas appetite for something unique.

  • I have been wanting to try this line for a while now. Since I have no idea from the notes which I might like best, I think I would prefer The Soft Lawn. I am in the US

  • I think I know the smell of those laurel bushes I was hiking this past year and its really wet and floral
    Portland is a great place for new school perfumery
    I actually like Ck1 its what we all wore back in the day but the Soft Lawn sounds really nice
    Gravity’s Rainbow by Thomas Pynchon is one of the best books I ever read

  • I like that Josh Meyer’s personal mission is to create a gateway for his friends and community members to see why fragrance could be so much fun.
    Memoirs of a Trespasser sounds most intriguing to me.

  • I’m impressed by his fondness for such challenging authors. I confess, I admire him more greatly for it! I really think a road trip to Portland may be in order. I’m torn between The Soft Lawn and The Cobra & Canary (which makes me think of an erotic story I wrote–rather a shockingly close match, I have to admit).

  • I was fascinated to learn that Josh was influenced by Slumberhouse’s Josh. I think it’s lovely that the indie perfume community can be so supportive of each other.

  • I am so glad to see Imaginary Authors featured; I am a fan! I liked that Josh wanted to create a “gateway’ for his friends, who were missing out on fragrance. Josh seems very personable and genuine, and I wish him much success.

    I live in the U.S., and it’s a close call, but my pick would be “Memoirs of a Trespasser”.

  • I love the vision Josh has for the future of mass and niche perfumery. It seems very plausible and very, very interesting! I also like his taste in challenging fiction; he seems like a genuinely interesting guy.

    Of course, I’ve liked this series on Facebook! I’m in the US, and if I win, I *think* I’d most like Memoirs of a Trespasser, but The Cobra and the Canary is really intriguing. Hmm….

  • It’s nice to see so much talent coming out of the Pacific Northwest these days! I live in the US, and my choice would be Violet Disguise.

  • Fazal Cheema says:

    I have learnt that Josh prefers individuality to conformity which is why he got inspired by some of the niche brands who were not afraid to introduce novel concepts. i am interested in “Memoirs of a Trespasser” because this name looks most imaginative 🙂 I am from the US

  • I really agree with Josh about mass market perfumes and celebrating the niche perfumerie. Yeah for indie and small niche companies, creativitiy and wonderful new blends.

    I would love to try the sample set.

  • I liked on facebook.

    I find it fascinating that he likes authors from the 60s. It seems like most good stuff came from the 60s and 70s, including music.

  • I thought is was interesting that his love of art came
    through books and fiction.
    I would enjoy Memoirs of a Trespasser.
    I live in the US. thanks!

  • Love the concept of the line! Pure porn for intellectual perfumistas. 😉 Fun to learn also about the connection with Josh of Slumberhouse – seems like a friendship that might yield results bigger than the sum of its parts.

    I live in Europe, and would love to try the sample pack.

  • I just love the concept of this line. Fragrance is fun and I am impressed with the author’s personal mission to bring that fun to others, to be a “gateway” to that enjoyment, beginning with friends and community. I am in the US and choose Memoirs of a Trespasser. Thanks!

  • Im fascinated that we share Pierre Guillaume as our personal perfume hero. I’m international but would adore to try all the Imaginary Authors Sample Library

  • Heather Slone says:

    I find it wonderful that he has followed his own thoughts about perfumery and has collaborated with others that knows niche to brand something of his own in the US.Memoirs of a Trespasser sounds divine;)!

  • I have followed Josh’s work with enthusiasm. I didn’t know he is friends with Josh Lobb, I hope that the two Josh’s can collaborate on a scent in the future.

  • Oh so hard to choose! I love Josh’s story and the concept of matching an author and Fragrance! I would love a bottle of Violet Disguise for my next book club selection.

  • I totally agree with the vision of a mass market world of scent that begin a slow decline where smaller niche companies are able to create very unique fragrances with distinct tones ….I did’nt know Josh Meyer fragrances and I’d like to discover them! I’m international reader

  • Portland is becoming quite the perfumed hot spot!
    I didn’t know of this line before and I’m excited to try it out. Very clever and fun and some of the scents sound quite intriguing. I would love to win Memoirs of a Trespasser (I’m in the US). I thought it was pretty amazing that Josh found niche perfume as early as his mid twenties, he was clearly meant to be a perfumer.

  • Memories of a Trespasser sounds like my sort of fragrance. It’s funny, I love how many niche fragrance houses are started by perfume fans, but it reminds me of some snarky things Frederic Malle has said. Oh well, insert Laurie Anderson “Only an Expert” reference here. 🙂

  • susie frankel says:

    Portland – a hotbed of fragrances…so much to smell. Good for Josh following his own …scent/s. I would choose Cobra and Canary…perhaps one day Josh will write a story … and we could read it while wearing his scent/s. I live in USA.

  • What I find fascinating is his love for linden blossom. This is a scent that I am trying to nail down, but can’t seem to find in very many fragrances. Maybe I’m not looking hard enough. I’d like to win Violet Disguise. I live in the U.S.

  • Prtland the new black in perfume!! I hope we do see more coming from this town! I love IA and since I am in the UK I can’t choose a perfume butgo for the sample set. I would also very much like to smell the green laurel bush that grows on the Southern California coastline that is redolent of linden blossom. It must be lovely!!

  • I’ve treid both memoirs of a trespasser and violet disguise and let me tell you. Violet disguise is fantastic. It tickled my nose the second I got a whiff of it! I’d love to actually own this fragrance and use it whenever I’d like to.

  • I absolutely love Josh’s concept and his love of linden blossom! His story is amazing! My choice would be Memoirs of a Trespasser and I live in the US. Thanks for the draw! 🙂

  • I like Josh’s concept of juxtaposing the possible with the implausible, as inspired by the post-modernist writers of the 60s, such as Barth and Pynchon. As a woody vanilla lover, my choice would be Memoirs of a Trespasser, and I live in the US.

  • Jessica Rumwell says:

    That is very cool that Josh wanted to be a professional skateboarded or surfer as a kid! Proves how complex people are. I respect that he followed his dream to pursue perfumery. Falling into the sea is my pick.

  • I learned about (and was interested in) his favorite books. I am in the US, and my (difficult) choice would be Violet Disguise.Thank you, as always.

  • Finally someone who speaks my mind about CK1! Nice scent that was ruined for me when everyone adopted it. The price of success…

    This was a very interesting read, I just wish I learned more about his training in perfumery.

  • I’m a huge fan of Imaginary Authors and loved this article. I champion Josh Meyer for bringing niche fragrance to the States and elevating the creation of scents to an art form. I would love to win a bottle of Memoirs of a Trespasser!

  • labelleetlabete says:

    The idea of bringing appreciation for niche scents to skateboarding street artists is fantastic. Memoirs of a Trespasser would suit my scotch drinking, surfing, homebody guy.

  • Fascinating that the perfumer behind Slumberhouse fragrances was practically a neighbor (same city) and helped to inspire Josh. His fragrances all sound fantastic so it is very hard to choose but since I must it would be Memoirs of a Trespasser as I am always interested in different takes on vanilla. And I live in the US!
    thank you for this draw

  • I found it interesting to learn of how Josh went from developing an interest in niche perfumes all the way to creating his own line of perfumes, complete with a story to accompany each scent. I love linden and would choose The Soft Lawn. I live in the US. Thank you for this drawing!

  • just breathe says:

    What fascinated me about Josh is that he dreamed of becoming a professional skateboarder 🙂 !! This sounds like a really great perfume line. I would love to try Falling into the Sea and I live in the US

    thanks for the draw!

  • I love That first memory of scent. The friendship with Josh from Slumberhouse is awesome. I love ALL of this line so it is hard to choose. I guess Soft Green Lawn would be my choice. Thanks!

  • The connection to Slumberhouse is a really interesting surprise — the line is fabulous, and I covet Memoirs of a Trespasser…

  • I really like that Josh began wearing and buying niche in his 20’s. I applaud those that dare to venture away from the mainstream market. I also love the way he has fused together perfume and creative fiction.

    I live in Australia, but I would love to win the sample set.

    Thanks for the draw!

  • David Rhaybans says:

    Very cool to know that Mr. Meyer and Joss Lobb have had conversations. I think they are both doing excellent work.

  • Thank you for the wonderful comments. It really means the world to me that folks are finding it fun and enjoying the scents. Please don’t ever hesitate to connect. I love chatting perfume!

  • I find it interesting that instead of going mainstream (like many of his contemporaries) he dived deeply in his early twenties into the world of niche perfumes and let that be his inspiration for the creation of his own fragrances.

    These all sound great (most interesting to me are Bull’s Blood, The Cobra & The Canary, Memoirs of a Trespasser and The Soft Lawn *always loved fresh cut grass aromas*) but from Tama’s WONDERFUL and succinct reviews…I am going to go with BULL’S BLOOD!

    Her description of this scent as “human” reminds me of the line from the Cowboy Junkies song “Crescent Moon” where Margot Timmins sings:

    “Won’t you come with me? she said
    There’s plenty of room in my iron bed
    You’re looking cold and tired…
    and more than a little human.”

    Excellent profile and most generous draw. Thank you.

  • USA
    Liked the cfb page (Miriam Nussbaum)
    Thank you for this profile, the draw, and the reviews!

    I like how Josh Meyer talks about collaboration, from his encouraging conversations with the ‘other Josh’ of Slumbehouse, to feeling like his favorite authors share with readers the way he shares his art with…smellers? It’s about fun and connection, is what really came through in this piece.

    Also, Parfumerie Generale as one of the gateways to the niche perfume world–I love this line so much, there is something about the house that agrees with me.

    It comes down to Bull’s Blood and Memoirs of a Trespasser….I would choose Bull’s Blood. Love me some weird animal/human scents! Very intrigued by the whole concept of the line.

  • First of all, I always love it when men are into perfume and not just wearing whatever drugstore stuff a girlfriend or mom gives them. I find it interesting that the idea of not wanting to smell like everyone else lead Josh to delve into the world of trying everything and then finally creating his own perfumes.

    The whole concept of the Imaginary Authors fake books to inspire real perfumes is just intriguing.

    I was lucky enough to sample a few and The Cobra and the Canary is just fantastic, so that’s what I would want if I were lucky enough to win.

  • Tamara Fugate says:

    Goodness, I would love to try all of the Imaginary Authors perfumes!!! I have heard so many wonderful things about them all. I think it is very interesting that Josh Meyer discussed the perfumery business with Josh Lobb before getting things really rolling with the business… If I was to choose only one fragrance, I’d choose Falling into the Sea, although Memoirs of a Trespasser and The Soft Lawn sound equally amazing to me. Thanks!!! <3

  • Josh has a great concept and I am very curious to see how Le Labo, PG and PdN has influenced his creations and linden blossoms as first scent memory, how great is that?

  • I like his story about he’s passion for perfumes and the way how he started the Imaginary Authors business. I like the concept behind and I love these thoughts:
    “I envision the mass market world of scent to begin a slow decline where smaller niche companies are able to create very unique fragrances with distinct tones and vision in a way that perfumes that need to appeal to a mass audience are simply not capable. It’s an exceptionally exciting and creative time for some of the smaller fragrance houses, and it’ll just keep getting better.”
    Thanks for this interesting article and thanks for the draw!
    Greetings from Sweden!

  • Josh is a gem of a person, a truly gifted artist nd he’s not afraid to take the risks necessary to create something bold and different. I’m impressed by what I have seen and smelled from Josh so far and the NW is lucky to have him in our corner. I’m enjoying witnessing his rise! 🙂

  • I’m very impressed with Mr. Meyer’s vision of the future of perfumery. In a world of sameness, creating something different, that can be worn and shared in that way, is a great gift.

    Bull’s Blood!

  • I learned that Mr. Meyer is, like myself, enamored of American postmodern authors from the 60’s. I wonder if he has a similar love for Haruki Murakami, a Japanese postmodern author from the 90s-today. I would like to try The Soft Lawn.

  • I also grew up in Southern California and remember CK1 was everywhere. Like Josh, as I started exploring perfume houses, I fell in love with the PG line. I can see some of Guillaume’s influence in the Imaginary Author’s line. I drained my Memoirs of a Trespasser bottle, I would love a replacement.

  • Josh Meyer was one of those few scent fans who did really great job during his life – trying to bring knowledge about perfumes and perfumes themselves to his community, doing enlightment between his friends… I appreciate people like him, who as a amateur could work up himself to become the owner and creator of new brand. Great!

  • I enjoyed learning about Josh’s concept! Love his passions for fragrance and literature. I wish him every success. I would like to win Memoirs of a Trespasser. Thanks.