ÇaFleureBon Profiles in American Perfumery: Daniel Krasofski of LABdk + Life is an Art, Pick Up a Brush Draw

I daniel krasofski scent artist

Daniel Krasofski of LABdk Perfumes Photo: Kristy Sparrow

Profile: Being born and raised in North Dakota exposed me to rich Native American Indian lore, history and a profound appreciation of nature. My parents owned a number of travel agencies, so we had the opportunity for extensive travel. I recall the joy of discovering new locations by their aromatics; the smell of the Arizona desert after a monsoon, the intoxicating florals of Hawaii, the moist, heavy aroma of Florida, and the heavenly scent of dew covered sage on the open North Dakota plains.

young Daniel Krasofski

Daniel as a young boy Photo: Alan Krasofski

On a trip to Bermuda at age five, we took a guided tour of a perfumery that produced its own extracts for their products. It was there that I was introduced to the art of enfleurage and steam distillation. Lifelong impression with vivid memories of the large glass plates slathered with fat, the overpowering aroma of plumeria and placing a flower onto the fat covered glass.

beautiful perfume ingredients still life

Raw material still life prior to Distilling: Photo Daniel Krasofski

As a champion gymnast from ages 6 to 17, I was exposed to many types of bodywork to aid in the healing of my injuries which sparked my intrigue with Eastern philosophy and alternative healing techniques. In 1992, when I was in college studying Fine Art. I discovered the AVEDA Day Spa Institute in Minneapolis. I had been using the AVEDA line of products since high school and was inspired by their underlying philosophy, a 3,000 year old tradition called Ayurveda (Science of Life). After graduation, I began working for the AVEDA Corporation at the Aveda Spa Retreat in Osceola, WI working with other aroma enthusiasts, perfumers, Ayurvedic doctors and founder Horst Rechelbacher. This led to a twenty year career in the Spa industry focusing on Ayurveda and Aromatherapy product formulation, services and program development, international lecturing and consulting for resorts such as Canyon Ranch, Four Seasons, Ritz Carlton, Ona Spa, among many others. It was my exposure to the AVEDA Indigenous Plant PureFume line composed in 1986/87 that ignited a twenty-five year addiction to plant derived, botanical perfumery.

Lotus2 daniel krafoski

First commercially available artist scent collaboration in 2002 "Lotus"  Photo credit Rachel Abroms

The first commercially available scent I created was featured in Jane Magazine in 2002, which was a reality check in terms of product fulfillment. Since then, all my creations have been done in small, hand-made batches or specifically for the client..

My time in LA has offered me the opportunity to work with many people in the entertainment industry including Madonna, Shirley MacLaine, Trent and Mariqueen Reznor among many others. As creator of all the signature scents for Hollywood’s Ona Spa (2001-2011), I’ve been able to introduce new ways to experience and utilize olfaction. My passion for scent creation, anthropology and performance art was forever changed when a friend told me he was directing a new television show for the CW network called ‘Reign’. Reign is based on the lives of Mary Queen of Scots and Catherine de’ Medici (the founder of the modern perfume industry) which inspired me to create a series of 13 scents from natural materials that would have likely been available to royalty of the 1500’s. The intention was to provide tools for the actor to fully experience that character. This led to another project for Amy Brenneman and her character Laurie Garvey on HBO’s ‘The Leftovers’. I’m currently working on a number of scent projects such as collaborating with Elisabeth Shue developing a perfume for the 336th and final episode of CBS’s ‘CSI’, a forthcoming blockbuster movie being released in 2016, an “Apocalyptic” art installation collaboration with performance artist Lindsay Tunkl, musically inspired perfumes and a soon to be launched beverage line.

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Presenting an A+O Award to Ellen Covey for Woodcut. Photo credit Institute for Art and Olfaction

Our art is going through a renaissance, epitomized by the work being done at LA’s Institute for Art and Olfaction, founded by Saskia Wilson Brown, with the mission “The IAO advances public and artistic engagement with scent.” Community and information sharing has shattered the isolated notion of the perfumer.

perfume formula

Daniel' s essential oils and formula notes: Kristy Sparow

 I have been very involved from the inception as student, teacher, artist and supporter. Over the last three years, I have  designed aromatic classes for the novice and expert, created the Art+Olfaction Awards celebrating independent, artisan and experimental perfumery while also collaborating in the fine art community with olfactory installations. As judge, sponsor and presenter of the A+O Awards, it’s offered me the inspiring opportunity to sample hundreds of creations from global perfumers.

daniel at lab at insitute art and olfaction

Daniel working at the Institute of  Art and Olfaction  Photo Saskia Wilson Brown

One of my current projects is to analyze and graph the aromatic profiles of the students’ Perfumers Organ, with the intention of making hundreds of molecules more accessible to the newcomer. We are moving to our new location next month and our mission is only getting stronger. Recently I was invited by Maggie Mahboubian of Lalun Naturals to participate in my second FRAGments Artisan Perfume Event / Collective.

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Daniel at FRAGments with “AVEDA: The Early Pure-Fumes 1986-1996.” Photo by Ellen Covey 

This year I presented my retrospective “AVEDA: The Early Pure-Fumes 1986-1996.” In the late 1960’s Horst Rechelbacher committed to using only plant based ingredients for all his products, eliminating petrochemical derivatives. His ambition and drive led him to attempt the same for the perfume industry by releasing 70+ elemental and complex “PureFumes” composed in the early 1980’s. The FRAGments event was a perfect example of community in this renaissance of artisan perfumery.

daniel working on his perfumes

Scent as Art Photo: Saskia Wilson Brown

On American Perfumery I consider myself a fragrance artist.  I explore different ways of engaging our five senses, through environmental, therapeutic and theatrical scent experiences. I am not bound by the preconceived notion of what perfume should be, should smell ,nor the concept that scent belongs only in a bottle

rothko no 14

Rothko No 14

Favorite American  Artist: Having studied fine arta nd deeply appreciating the classics, narrowing it down to one American artist is a challenge but my biggest influence would have to be the Abstract Expressionist color-field artist Mark Rothko. When experiencing his work in person, the ethereal light and color merge with the physical surroundings in unexpected ways, reminding me of the process of blending two aromatic essences to create a new, third synergy.

Daniel Krasosfki, Scent Artist and Perfumer for LABdk

Editors Note:  Daniel is planning on launching a new line called LABdk Perfumes by late 2015

Laurie perfume from HBO's The Leftovers

Laurie was created as homage to Laurie of the HBO series The Leftovers

We are truly honored as we have a special pre launch event from Daniel only for  U.S. registered readers of ÇaFleureBon, Daniel is making a very limited number of his olfactive art  available on his website LABdk.com for two US readers, he will be giving  5ml  travel spray of the “Laurie” perfume made for Amy Brenneman of HBO series "The Leftovers"

and 

Perfumes for Reign on the CW

5ml “Mary at 15” inspired by Adelaide Kane’s Mary Queen of Scots on the CW.

To be eligible please leave a comment with what you found fascinating about Daniel Krasofski and his incredible path to perfumery and if you would like to win "Mary at 15" or "Laurie".  Draw closes June 16. 2015

Please like CaFleureBon Profiles in American Perfumery and your entry will count twice.

You can follow Daniel on instagram @d_krasofski

 We announce the winners on our site and on our Facebook page, so Like Cafleurebon and use our RSS option…or your dream prize will be just spilled perfume

 

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20 comments

  • Robert H. says:

    Wow! Absolutely fascinating article! I love that he worked for Aveda when it was still a privately held company committed to making first rate products, tied in with Ayurvedic beliefs! Superb! I’m in the USA.

  • fazalcheema says:

    Daniel’s story has helped me udnerstand where the name for Aveda came from. it is always interesting when one has the opportunity to work with celebrities..celebrities public image is quite different from their real selves. Daniel has interest in native Indian culture and i also share that since my college days in Oklahoma did expose me to lot of elements of Native Indian culture. thanks so much for the draw. I am in the US

  • I interviewed Daniel at the second FRAGments and found his perfumes amazing and also his work to be very intricate, layered and well-thought out. I love his story.
    I would be interested in either scent.
    I am in the US

  • leathermountain says:

    I just visited the Mad Men exhibit at the Museum of the Moving Image, and I was entranced by the attention to creating an entire experience down to the last detail. What was missing? Perfume, of course, and scent in general. How fascinating later the same day to read about Daniel Krasofski’s work with actors and television series. I’m a registered US reader, and I would like to win Mary at 15. I ‘like’ CaFleureBon Profiles in American Perfumery, but my facebook account is attached to a different email address than my CaFleureBon membership is. I hope that will still work. Thanks so much for the article and the draw.

  • thegoddessrena says:

    I love the idea of using scent to deepen an actor’s experience. I am in the US and would prefer Laurie

  • I had the chance to smell some of his accords at FRAGments 2014, and am very interested in trying the retail versions of his work. From his introduction to enfleurage and steam distillation at the age of 5 to his current work with the I. for A. & O., he seems to have been destined for hands-on work in perfumery. I’m in the U.S., and I’d prefer to win Laurie.

  • Thanks for this profile – what a great story and wonderful person. I enjoyed meeting Daniel last month at FRAGments and wished I could get to know him better. Now I do! I love his connections between art and perfumery.

  • Your creativity never ceases to amaze me. I have been fortunate to watch you learn and flourish your entire life. I am very proud of you and am excited for all the opportunities that await you.

  • I love how he is inspired by fictional characters in a very real way. I would love to win Mary at 15, and I am in the US.

  • I first got to know Daniel’s perfumed history when he applied for an apprenticeship with me. His mind is always full of inquiry and creativeness regarding natural aromatics, and he has generously shared his “finds”, such as using vintage, recycled film processing wheels as scent strip holders. He is a gem, a treasure to the community. I’d like to win Laurie, as I have followed the TV show and the character.

  • Growing up in MN I knew Horst and Aveda, the spa and products. I am glad he had the chance to study with him.

    I like the idea that he has created perfumes for Mary Queen of Scots..and have enjoyed watching Reign..

    I find it fascinating his work with civet and trying to be true to what they may have worn as fragrance back then…
    I live in US and would love to win Laurie.

  • This post got me imagining a group of people gathered around a campfire listening to him tell stories. What I wouldn’t give to hear even just a tiny bit about any of these experiences. Grew up traveling the world? Toured his first perfumery at AGE 5? Worked in Ayurveda for 20 years? Hollywood? What a life. Curiosity effectively piqued. Laurie sounds intriguing, and I’d be honored to have a chance to try it.

  • Reading this made my heart sing and I LOVE smelling, wearing, designing and creating perfumes.
    Aromatherapy and beautiful botanical scents has been one of my greatest passions for 20 years now and it is so, so wonderful to see a glimpse of another perfume artist with the same passion!

  • Beyond our formative years at AVEDA, which brings it’s own immense library of olfactive memories (could there be a more intentionally made aroma memory database?!), Daniel has been a classmate, a teacher, a team member, a student, but most importantly- Daniel has provided a living example of what being an ARTIST means.

    i have watched him become literally possessed with an idea, a concept- and not merely try to throw that into clay; he embodies the spirit and minutia of the subject so that in the end, he has lived the event himself and this is what he brings to the table.

    Celebrity and experience come at the price of being authentic and while the art and craft of LabDK have only ripened the seeds of those early aromatic years- they have not touched the genuine experience anyone who works with Daniel experience. the safety of his massage table is the same keen sense of care he offers to whatever is in front of him.

    It is with the joy of an uncle and a brother’s newborn i see LabDK offer a rare glimpse into an almost behind-the-scenes world where aroma is not necessarily aesthetic but functional in the neuroscience of becoming Mary, Queen of Scots for a living.

    Cheers!

  • I enjoyed reading about Daniel Krasofski and his scent projects. Eisnsof’s above comment also added color to the story about this fragrance artist. I would like to win “Mary at 15”

  • I love the idea of being able to work with not only a celebrity but with a particular role — sounds like a lot of fun! I live in the US, Facebook page liked, and would love to smell “Mary at 15”: when I was a kid, I performed a monologue from the Maxwell Anderson play “Mary of Scotland.” A fascinating historical figure, Mary!

  • Aveda is still contractually obligated to use only plant derived materials in its products, yet with different chemists, therefore many scents have changed over the years (which is a whole other conversation.)

    Native and indigenous cultures are so inspirational and interesting.

    Thank you Stevie, much appreciated. The second FRAGments was such a fun time and glad you liked the compositions.

    The Mad Men exhibit sounds amazing! There were a couple times scent was mentioned during the series, one in particular was the classic Shalimar.

    I have my father digging through boxes of photos since we all remember the photo of me as a small child, on tip toes, looking at the enfleurage tables. In regards to the Institute for Art and Olfaction, any and all work/ projects have been a team and community effort. Some cool stuff happening soon.

    There is not enough space or time to thank everyone who has influenced, helped or inspired me along my life’s journey. To me, it’s been astounding to be able to meet and work with some of the icon’s of artisanal perfumery. A big Thank You Elise, Anya, JoAnne, Drew, Ayala, Jeanne and many, many more. It seems that soon there will be some governmental and institutional regulatory policies that can impact the artisan, let’s keep the conversation alive and united.

    Over my career, I’ve learned to work with humans as individuals, Ayurveda helped clarify the physical and psychological attributes humans exhibit. It also taught me that everyone is a unique individual, which is how I approach life and those I interact with. In regards to celebrities, they are humans that have a job that happens to be public. Creating a scent for an actor, to help them find that character, has been satisfying on so many levels, creatively, artistically, psychologically and professionally. Feeling blessed.

    One of my favorite places to hang and relax is sitting next to a fire pit, and I’ve been known to take my supply of powders, incenses and plants to offer to the fire. Storytelling and education has been done like this for millennia, I look forward to many more years of sharing and creating.

    Thank you for letting me share a little bit of my story.

    Much gratitude to all

  • I love the active man, who invests his life, has a goal could be achieved, how beautiful perfume when we design a new perfume

  • JazzBelle says:

    I found Daniel’s journey so fascinating, beginning with his childhood in North Dakota and being fascinated by Native American lore and love for nature.

    I used to LOVE Jane magazine and actually REMEMBER the Lotus perfume that was featured!

    I used to LOVE Aveda products and scents before it was purchased by Estee Lauder. I stopped purchasing their products after that. So it’s fascinating to find that Daniel was so involved in Aveda’s products when the products were great, and so ahead of its time!

    Also great that Daniel works with so many celebrities, must be exciting!

    I’m in the USA, have liked the CaFleurebon page, and I would love to win Mary at 15. What a tragic figure, sounds like a beautiful scent!

    Thank you!

  • What a long and fascinating road Daniel has traveled to be where he is today! I liked reading about his work with fellow “aroma enthusiasts” at Aveda, too. I would love to win Mary at 15. Thanks for the draw, I’m in the US.