ÇaFleureBon Profiles in American Perfumery: Beau Rhee of Atelier de Geste + Charles Mingus Ah Um Jazz Dance Draw

beau rhee atelier de geste

Beau Rhee of Atelier de Geste (wearing her own design) Photo: Barbara Anastacio

Profile: I was born in Upstate New York, and grew up in Massachusetts until I finished high school. We lived in Cambridge, where my father taught and researched as a biologist at Harvard, and my mother often wrote while raising me and my little sister. It was a very intellectual, brick-and-ivy culture, but very fun, and filled with interesting scientists, writers and artists. Twinkling with ideas, but very classic.

beau rhee as a young girl

Beau as a young girl one summer. Early signs of movement!

Later on, we moved a little further out towards Milton, a rolling old beautiful suburb south of the city, where I went to Milton Academy. My childhood was very New England, filled with nature on most weekends (skiing, hiking), ballet lessons at Boston Ballet, sometimes if we were lucky horseback riding and apple picking surely in fall. My relationship to scent began very instinctively. I was always interested in fragrance and collected it at a young age with my piggy banks. Our household was Korean, run by my tidy and meticulous mom, who filled the house with dramatic flavors, textures and scents for meals. I feel lucky that I grew up with the richness of the culture, and all the spice. Junior year, I began boarding at Milton when my parents moved back to South Korea.  Home will always mean to me the woody triumphant smell of an autumn New England forest and the spicy crunching leaves, the smoky scent of first frost, sweaty dance studio locker rooms, and mom’s bubbling stews. (I think this must be why I use a lot of woods, resin, and spice in my scents…)

choreographic movement scores

Choreographic Movement Scores Beau Rhee

I always knew that New York would be where my creative life would really blossom, so I came to New York for college. As I got more serious about dance in college (double major in Art History & Dance at Barnard College, Columbia Univ.) I began using different scents and oils in classes and rehearsals to help memory recall, and bring out deep-seated movement possibilities. At the Barnard dance department, they teach so many styles (Taylor, Duncan, Graham, Cunningham, Contemporary, NYCB Balanchine ballet…) I began using different scents at different times, and associating them with different movement phrases which I began also linking to colors. It was a whole system that helped me retain more movement in my memory, and which developed a kind of sensory synesthesia system.

 

perfume organ atelier de geste

The Perfume Organ

What it means to be an American perfumer: I would say that I am an American artist & designer working with scent. I mix and work hands-on, but I collaborate with trained perfumers to compose a final piece, similar to the way an architect would work with an engineer.  It wasn’t until I went to Geneva for my MFA at Haute école d’art et de design, that I thought about scent as an art form. My advisors there thought my scent-movement relationship to be quite interesting and urged me to explore it. I was always fascinated with dance notation and its relationship to the ephemeral. So, I wanted to find out more about perfume notation. The perfumery that I work with in South of France was very gracious when I contacted them to do research on the relationship between dance notation and fragrance notation. The art and craft of perfumery is biological, chemical, technical, and very beautiful. The aesthetic abstraction we can play with on the perfumery side starts from nature and how to harvest oils, geography, and I think part of the beauty of the art is learning about the earth from these olfactory materials. Perhaps my dad’s background is linked here in some way.

I realized how American I was when I began working with the perfumery in South of France. I had a kind of open, non-gendered attitude towards scent, which was very different from the traditional French education that the perfumers had learned from in the Jean Carles method. There is beauty in the classic, traditional foundation that they have, of course. I think the American method is more wild (think Wild Wild West), a bit more free, improvised and jazzy, untempered by societal thoughts of what scent is. I think this attitude must have driven the noses there a bit crazy, but I think the mix of my ideas and their savoir-faire resulted in some beautiful pieces! The 3 formulas for the line were not designed to be commercial, but were rather pure explorations of how to describe movement through olfactory scent. The fragrances are all mixed and macerated in Grasse. When I came back to the States in 2012, I received a lot of encouragement from art and fashion industry folk to introduce the 3 as a line. Et voila, l’Atelier de Geste!

bill t jones nina simone charles mingus cafleurebon icons of jazz and dance

Bill T.Jones, Charles Mingus Ah Um Album Cover and Nina Simone

Favorite American Artists: I will never forget the first time I saw Bill T. Jones perform. He came to our high school and did a stick dance. He carried a stick (which, on stage, held so much symbolic meaning) with both hands cradled delicately like a butterfly. He danced on a simple diagonal, with simple arabesques and attitudes, for about 20 minutes. It was the most powerful thing I have ever seen. The way his movement transformed space, the way the human body could tell our collective story, the way simple objects could take on narrative meaning and tell us stories. It was seminal to my dedication to dance and movement. I was very lucky to later on, after college, apprentice and take the company classes at his studio, which was a dream come true.

Then there is Nina Simone, high priestess of soul, boundless well of inspiration for me. Wild is the Wind is named after her song.

mingus  ah um

Mingus Ah Um Original cover art by S. Neil Fujita

Charles Mingus is no longer with us, but Fables of Faubus is an iconic song, a true testament to the power of art in society. I listen to Mingus Ah Um whenever I need color and strength.   Jazz, for me, personifies the creativity and life force of the American can-do spirit, the overcoming of obstacles to produce something of incredible beauty.

“Anybody can make the simple complicated. Creativity is making the complicated simple.” – Charles Mingus

Beau Rhee, Artist, Dancer and  Founder of Atelier de Geste Perfumes

best of show cafleurebon

 

Editor’s Note: We first met Beau at the Elements Showcase, August 2013 and awarded her debut with a Best of Show Award for favorite new fragrance line.  In October of 2013  we met again at Twisted Lily Fragrance Boutique in Brooklyn during Sniffapalooza Fall Ball  (her first stockist) and we had a chance to spend some quality time discussing Atelier de Geste perfumes.  I learned about Beau's dance performances and art installations just recently. In addition to scent “Atelier”, Beau’s online shop also features her Geste Line of fine dancers’ tights.  I realized her seamless integration of Art and scent is what CaFleureBon strives to achieve to bring to our readers. . Beau is as gracious as her profile would suggest and truly unique as an artist..  -Michelyn Camen, Editor in Chief

Atelier de Geste translated  from French means The Gesture Studio. Thanks to Beau Rhee we have a draw for the USA, Canada and the EU as follows

atelier de geste perfumes

For our USA readers, a choice of 50 ml of Blood Sweat and Tears (An Institute of Art and Olfaction Finalist 2014), The Good Earth or Wild is the Wind. You also have the option to choose a voyager discovery set of 10 ml roll ons of all three.

atelier de geste perfume samples

If you live in the Canada or the EU you are eligible for a sampler set of Blood Sweat and Tears, The Good Earth and Wild is the Wind.

 To be eligible, please leave a comment with what you found fascinating about Beau Rhee, your choice should you win, and where you live. Draw closes November 27, 2014

Please like CaFleureBon Profiles in American Perfumery on Facebook and your entry will count twice.

We announce the winners on our site and on our Facebook page, so Like Cafleurebon and use our RSS option…or your dream prize wil be just spilled perfume

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28 comments

  • I thought it was interesting to see her childhood in New England – it sobs so picturesque. It’s also always refreshing to see an Asian American successful in non-expected fields as we can sometimes be generalized. Thanks for the draw, in the US!

  • oops – forgot my choice. I’d love a voyager set! Sorry for the repeat!

    I thought it was interesting to see her childhood in New England – it sounds so picturesque. It’s also always refreshing to see an Asian American successful in non-expected fields as we can sometimes be generalized. Thanks for the draw, in the US!

  • I wasn’t familiar with Beau Rhee and glad for this profile. I found it thoroughly fascinating. Her use of scent for memory recal and dancel is fascinating, especially the fact that she “developed a kind of sensory synesthesia system.” Beau sounds likes a very interesting woman indeed!

    In the US and my choice if I won is Wild is the Wind. Of course, I not only like, but love CaFleureBon Profiles in American Perfumery on Facebook!

  • The concept of scent notation is fascinating to me, in and of itself, but to combine that attitude with remembered muscle movements in dance is breathtaking. My memory needs all the help it can get. Love the juxtaposition of Beau’s traditional New England surroundings with her family’s South Korean heritage. Thanks so much for this generous offer! All three perfumes sound great, I would most like the voyager discovery set. I’m in the US and have liked the Profiles page.

  • I love hearing about the different inspirations perfumers have. This is the first time I have heard of the connection between dance and scent. I am in the US, and I would love to try the discovery set.

  • Elizabeth T. says:

    I love the idea of using oils to help memory recall in dance. What a wonderful connection between the two! It is a tough choice but i think I’d choose The Good Earth. I am in the US. Thank you for such a wonderful profile on this artist, and for the draw!

  • i find the honesty with which Beau is willing to share her story… containing psychological aberrations such synesthesia, beautiful and bold. Not that synesthesia is BAD, in fact, it obviously has lead to great feats of art.

    “The aesthetic abstraction we can play with on the perfumery side starts from nature and how to harvest oils, geography, and I think part of the beauty of the art is learning about the earth from these olfactory materials.”

    i could not agree more!

    i would choose Blood, Sweat and Tears and reside in the USA.

    thank you for sharing so much of yourself Beau!

  • This was a fascinating profile. Beau combines so many areas of the arts together, along with a unique technical vision of scent and movement. I also enjoyed her comment that American perfumery has an “open, non-gendered view of perfume” compared to traditional school and that it’s “a bit more free, improvised and jazzy.” A good reminder that we live in inspiring creative times.
    I am in the US and would like to try Wild is the Wind.
    Thanks!

  • fazal cheema says:

    Beau’s childhood was fascinating, growing up in any ivy atmosphere where ideas flowed freely and ideal environment helped sowed seed of creativity in Beau. I think this is my first time of getting to know about a perfumer with Korean origins. There may be others but I am not aware of everyone’s origin except Keiko Mecheri from Japan. I will prefer the discovery set and am from the US, more specifically Beau’s hometown New York.

  • I found fascinating (about Beau Rhee of Atelier de Geste) her whole life as an artist and her intellectual/scientific approach/research concerning the association between dance notation and fragrance notation and the development of a kind of sensory synesthesia system.
    I live in EU and I thank you for this lovely review and draw.
    My choice the sampler set.

  • As a dancer, I loved reading about the perfumer’s experience with dance. I would be most interested in the discovery set. I’m in the US.

  • As a New Englander myself, I totally understand her feelings about it being Home. I no longer live there, but the sights and scents of that area are with you forever. I found her sensory synesthesia system to be most interesting…very creative.
    I would choose Wild is the Wind. I live in the US. Thanks!

  • Reading the of the New England background was quite refreshing. It’s something out of the perfume norm generally speaking. I pick the Blood, Sweat and Tears to win. U.S.

  • Dance has always fascinated and to see these 2 Arts entwined brings beauty to each. New England is so evocative with its colors and smells. I most enjoyed reading about Beau’s thoughts on research concerning dance and fragrance notation. What a truly fascinating journey. many thanks for this review and generous draw. I would choose the Discovery set. I am in the US

  • What fascinates me about Beau is how the entire concept of Atelier de Geste is informed by dance and the multidisciplinary approach of the brand.

    I own Blood Sweat Tears, which I bought blind, but I’ve yet to experience the other works by the house. I’d love to try Wild Is the Wind if lucky enough to be chosen.

    I am in the US. Thanks for the draw.

  • What fascinates me about Beau is how the entire concept of Atelier de Geste is informed by dance and the multidisciplinary approach of the brand.

    I own Blood Sweat Tears, which I bought blind, but I’ve yet to experience the other works by the house. I’d love to try Wild Is the Wind if lucky enough to be chosen.

    I am in the US. Thanks for the draw.

  • I love reading about how Beau used scent to embed movements into her memory. I just thought that was such a clever concept!
    I would love to try The Good Earth.
    I live in the U.S.
    Thank you.

  • I like the terms in which Beau describes being an American perfumer. The greater freedom is refreshing.
    I’d like to sample the set, I;m in the EU, ty

  • When Beau describes the moment in France she realized how American she was, that was nice. I will pick the sample set 🙂 usa

  • It was interesting to learn that Beau Rhee has a double major in Art History & Dance. What an accomplishment. I’m in the US and I would like 50 ml of Wild Is The Wind.

  • I like the idea of sensory synesthesia and remembering movement more easily with the use of different scents. I am in the EU. (And I liked the facebook page) Thank you for the profile and the draw!

  • Using dance and scent to create experiences is very interesting. Also I enjoyed reading about Beau trying to work with the more conservative French perfumers
    I would like the discovery set

  • I like how she describes the smell of home: “Home will always mean to me the woody triumphant smell of an autumn New England forest and the spicy crunching leaves, the smoky scent of first frost, sweaty dance studio locker rooms, and mom’s bubbling stews. (I think this must be why I use a lot of woods, resin, and spice in my scents…)”
    I live in the EU and I would like to try “Blood Sweat and Tears” because of the intriguing name.

  • Thank you for this article– I learn about so many things from CFB!
    This part about her childhood resonated with me:
    ” Home will always mean to me the woody triumphant smell of an autumn New England forest and the spicy crunching leaves, the smoky scent of first frost, sweaty dance studio locker rooms, and mom’s bubbling stews. (I think this must be why I use a lot of woods, resin, and spice in my scents…)”
    I thought it was so cool how she combined her passions and explored the connection of dance and scent!
    Would choose the set, because I’ve never tried any of them.

  • Thank you for the draw. I am in the US and my choice would be The Good Earth. I love reading about her New England experience and its connections to her interest in scent. I can very much relate to such experiences. I also loved reading about how she would tie scents to her dance movements during her studies in New York.

    I also follow on facebook (Lean Sa)

  • I think Beau Rhee’s exploration of the relationship between scent and dance is rather fascinating. I also like how she explained some differences between traditional French and American perfumers, that “the American method is more wild (think Wild Wild West), a bit more free, improvised and jazzy, untempered by societal thoughts of what scent is.” Very interesting reading! I would choose Wild Is The Wind. Thanks for the draw, I’m in the U.S.

  • Cynthia Richardson says:

    I found it fascinating that Beau Rhee began by using different scents and oils in dance classes and rehearsals to help memory recall, and bring out deep-seated movement possibilities. If I should you win, I would choose a voyager discovery set. And I live in the US.

  • Seems like Beau Rhee’s perfumes are a fine example of how different fields of art merge and intertwine to perform as a whole – dance, color, music, scent.
    I am in Bulgaria (EU), so I m eligible for the discovery set. Thank you for the chance!