The first ad for Thierry Mugler Angel Perfume featured Estelle Lefebure (1994)
Angel Perfume was created for fashion designer Thierry Mugler in 1992 and is one of the most polarizing, most memorable, and most influential fragrances of the past twenty years. Signed by Master Perfumer Olivier Cresp, Angel is one of the twelve pivotal fragrances that Chandler Burr, the Curator for The Art of Scent, 1889-2012, at MAD in New York City included in the first museum exhibition dedicated to exploring the design and aesthetics of olfactory art.
Initally, Angel perfume was not the block buster best seller it is today. In an olfactive landscape of more classic fare, consumers needed some time to embrace a scent that at first sniff smelled more like a dessert than a traditional perfume. Clarins Fragrance Group, the parent company of the Mugler fragrances stood by the dramatically different gourmand scent and throughout the years has built a brand that is worn by millions.
Joël Palix, President of Clarins Fragrance Group Worldwide is in New York City for the launch of a bold new initiative, the first of its kind in fragrance. Instead of a mix of brands you have never tried, Angel Room Service offers "All Things Angel" –lotions, potions, ancillary products and limited editions – both full size and sample size- delivered to your home and includes a personal concierge you can call anytime.
Joël Palix, President of Clarins Fragrance Group and the Thierry Mugler brand
M. Palix took time out from his busy schedule to answer a few of my questions :
Thank you M.Palix. Please explain benefits of becoming a member of ANGEL Room Service (click here)
JP: Thierry Mugler has always believed that his success and his future should be built hand in hand with his customers… For its 20th anniversary, the brand pays them tribute by offering them an innovative service, unique in the fragrance universe. A new way for the brand to relate to its consumers, always offering the best possible service and breaking away from the perfumery trends of the moment. The ANGEL Room Service platform is a US-only digital offer for Angel aficionados. Expanded with the generosity characteristic to the Thierry Mugler brand, It is an innovative subscription program, characterized by generosity and high standards, allowing you to enjoy a year full of ANGEL delights, samples, exclusive treats, complimentary shipping, as well as access to your personal Concierge. The personal Concierge is an exclusive Room Service feature and will allow the customer to get information, give feedback, comments and ideas. Also, when subscribing to the Room Service program, the customer will be offered the opportunity to join our VIP loyalty program, the Mugler Circle that will give him/her access to newsletters, exclusive content and special offers.
Moreover, with the Angel Room Service, the customer benefit from real price advantages, saving about 20 % (from the original products).
Will exclusive products be created for members?
JP: Not for the moment, it is all about highlighting the existing Angel fragrances and products that so many people already love, in an innovative way. Angel lovers know that Thierry Mugler has always been recognized for thinking outside the box – only this time we are fitting the Mugler vision in…three boxes a year!
I remember the lovely beauty products that were created under the Thierry Mugler brand. Any plans to create a line of Angel branded cosmetics?
JP: You will not find Thierry Mugler Beauty in store anymore. However, some boxes may include some Thierry Mugler beauty products, but it's a surprise…
What is the benefit of a subscription (just how much Angel perfume can someone really wear in a year)?
JP: Angel perfume lovers are very loyal to their fragrance and do not stop at just buying their favorite fragrance – many also love to stock up on the body care line and all the other Angel products available – the Room Service program is a one-of-a-kind program offering both an incredible experience delivered to your home and substantial savings over the course of the year.
– Michelyn Camen, Editor in Chief
The Angel Room Service is only available in the United States and offers three different Subscription Plans: Standard Pleasures ($35/month), Deluxe Treats ($50/month) & Suite Delight ($65/month) We are very proud to post this exclusive interview and to offer one of our readers a year of Angel Room Service Standard Pleasures. To be eligible, please leave a comment about your first experience with Angel Perfume or the version you wear the most. Why not offer some suggestions on what you would like to see added to Angel Room Service? You must be a resident or have a mailing address in the U.S.A for this draw. Draw closes December 1, 2012
We announce the winners only on site and on our Facebook page, so Like Cafleurebon and use our RSS option…or your dream prize will be just spilled perfume.