Andrea Maack Parfums: Craft, Sharp, and Smart: Icelandic Crazy, Sexy, Cool + Get Smart Draw

 

We are seeing multi-media artists begin to choose fragrance as one of the forms to express their creativity. Hamburg artist Alexa Lixfield produced a collection of three fragrances which did a nice job of expressing her sense of style. Now Reykjavik, Iceland visual artist Andrea Maack also produces a collection of three fragrances and these not only capture Ms. Maack’s artistic aesthetic but also a feel of her country as well.

Craft

 

Of any of these three fragrances Craft is maybe the most predictable as it starts off with the chilly bite of aldehydes paired with a resinous elemi. This yin yang of aldehyde and elemi is memorable and it lingers for a surprisingly long time. It is followed up with a smell of ice cold metal and cedar and as with the top notes this is a pair of chilly and warm notes and it is equally memorable. The main difference is this phase lasts more fleetingly as patchouli in the base rises onto the scene and steals the final phase. I really wish they had chosen to pick another chilly note to pair with the patchouli because after the opening two-thirds it causes Craft to finish slightly ordinary and that is not the way it began.

 

Sharp

 

 

Talk about deceptive names! Sharp is anything but sharp it is a fragrance which combines some of perfumery’s softest notes in a sweet olfactory confection. This is as soft as a warm wrap to ward off the chill and it is a must-try for anyone who loves the sweet side of the fragrant street.  It is really a progression of three notes starting with orange blossom followed by a baker’s type of vanilla and finishing with white musk sheer and warm. The vanilla is what dominates throughout as the orange blossom leads into it and the musk adds some depth to it. As simple as this sounds I kept finding myself drawn back to it because there was something interesting to sniff as it developed. The interface between the vanilla and the top and base note is where Sharp truly rises to its heights. Like I said there is no evidence of anything sharp in the fragrance although there was certainly a sharp intelligence behind its composition.

 

Smart

 

While I liked Craft and Sharp the one fragrance in this collection I wanted to own is Smart. This is one of those artistically designed fragrances which takes the familiar and turns it unusual. Smart opens up with the cool astringency of violet leaf. I am a big fan of the slightly metallic feel of violet leaf and it is used expertly here. Next up is jasmine and it is paired with vanilla. This vanilla is the slightly green of the vanilla orchid not the sweet version found in Sharp. That greener quality allows the more subtle sweetness of the vanilla to complement the sweetness of the jasmine and it is neither too sweet nor too floral it is a beautiful complex harmony. Sandalwood attenuates the sweetness and takes Smart into familiar woody territory and this is where I thought it would end.  But after having it on my skin for about an hour and a half an interesting metamorphosis took place as all of a sudden I got a whiff of leather. What?! Where did that come from? The next two times I wore Smart I was ready for it and it really is there at the same time the sandalwood arrives but it is so far in the background it is easy to miss. It is such a good partner with sandalwood it almost seems like perfume magic on my skin as one moment it is sweet creamy sandalwood and the next it is an animalic refined leather. Beautiful bit of construction and dare I say it….. Get Smart!

 

All three of these Andrea Maack Parfums have average longevity and average sillage.

I really liked the way all three of these fragrances were dramatically different from each other and I feel safe in saying that there is one in here for every perfumista. In the end I walk away admiring the Smart Sharp Craft of Andrea Maack Parfums.

Disclosure: This review was based on samples purchased from Luckyscent.

All art by Andrea Maack

We have a draw for a sample set of all three Andrea Maack Parfums provided by Luckyscent.Draw ends Saturday February 19.

Crazy, Sexy, Cool!!!

 For our friends in the UK there is a reception at Les Senteurs tonight, February 17, for Andrea Maack and if you are nearby you might want to stop in .

Mark Behnke, Managing Editor

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15 comments

  • @Mark, Cool review, but we have different opinions, I like Craft and Sharp best and don´t care that much about Smart. On me Sharp has a very mindbending and kind of covered sharp note hidden in the softness. Next weekend I´ll visit Stockholm and maybe I buy a bottle of Sharp (I allready have a bottle of Craft). 

  • Oh, interesting review.  I love the spiky names and ethos of these scents and think Smart would be my favourite too.  Your description reminded me a bit of Ava Luxe No 23 and Vanille & Anise, both of which I love – and I seem to recall you are the fan of the latter.

  • As a visual artist, this whole concept intrigues me. As a budding perfumista, I'm really curious!
    xoxo,
    *jen

  • I'm sure that I would love Sharp and Smart, but I think that I wouldn't like Craft, because of the metallic note. When I find that smell in a fragrances, it usually makes me feel uncomfortable. It happened to me with Masaki Matsushima 0º or Estee Lauder Pure White Linen Light Breeze…
    But I would love to try Sharp and Smart because both seem wonderful scents.
    Please, enter me in the draw 🙂

  • Fascinating.  The visuals do kind of _look_ like a scent.  At least how I think of scents. I wonder where else the visual and the olfactory can go.
    I would very much like to be entered in the draw.

  • This trend of multi-media artists moving into scent is interesting. I seem to have read a number of stories lately about such crossovers.  I am likely to find these three much more wearable than the new scent, Surplus, that I read about today. It's by a young British artist — distilled down from his own body's feces, urine and sebum.
    Of these three scents I think I'm in agreement with you and would like Smart best for that whiff of leather that keeps peeking through.
    Thanks so much for the Andrea Maack images and the draw opportunity.

  • I loved the visuals as well as the article! They all sounded amazing but I am with you, Sandalwood mixes good with my body chemistry..

  • Somerville Metro Man says:

    Annelie,

    I think you’re the proof to my last paragraph. i really believe these three fragrances are diverse enough that there is one, or in your case two, that will appeal to someone.

    Mark

  • Somerville Metro Man says:

    Vanessa,

    I am a big fan of both fragrances you mentioned. I would say Smart is closer to Ava Luxe No. 23 but it does have that vanilla orchid note I do adore in Jo Malone Vanilla & Anise. These are definitely worth a sniff for you I think you will really like one of them.

    Mark

  • Somerville Metro Man says:

    *jen,

    Chwck out Andrea Maack’s website she has done some very interesting exhibits combining her drawing and these fragrances. In one exhibit she covered a wall in paper panels which made up a drawing but each panel was spritzed with I think, Craft. The attendees could take one of the panels off the wall as both reminder of the fragrance and as a small piece of her art. I thought it was a quite interesting marriage of visual and fragrant art.

    Mark

  • For me descriptions are deceiving: on more than one occasion I liked something with my eyes (brain) and strongly disagreed with it after smelling. And vice versa. So I'll have to try them all (and it's hard not to want to after a well-written review). But visually I like Smart illustration the most.

  • These sound wonderful!
    Please, enter me in the draw as I am dying to try Sharp (I think it would be right up my alley because 1) I love the notes and 2) this mutually contradicting name and feel of the perfume suit my personality just fine.  I also come across as sharp, but as soon you've been around enough, you'll know I'm very soft).  I am also excited to smell Craft, since along with combining warm and cold notes it combines some of my best loved and worst hated ones.  I am hopeful that the violet leaf of Smart won't wreak havoc on my skin.  Sometimes violet leaf does, sometimes doesn't.