Oud Alif by Shay & Blue
Among my favourite discoveries of 2013 were the "richly decadent" perfumes of Shay & Blue. The Company was created by former VP of Chanel and global GM of Jo Malone, Dom de Vetta who after 22 years as an industry veteran "woke up and, as if out of nowhere, had an overwhelmingly strong vision to create a new perfume house that would marry great classic fragrance constructions with a contemporary modernity." I learned about Dom de Vetta and his collaboration with perfumer Julie Massé in his article for CaFleureBon's Creative Directors in Perfumery series. We met in Shay & Blue's London Boutique located at 80 York Street, Old Marylebone, late last year.
James Moriarty (Andrew Scott) of BBC Sherlock Holmes
It was there that I discovered Oud Alif, a smouldering and greedy creation which rather than feeling like another mandatory disjointed expedition into the Middle East, takes the classic idea of "English Gent" into an unexpected and dark direction; think Jim Moriarty of Sherlock Holmes rather than Mr. Bates of Downton Abbey. If you recall, I gave Oud Alif a Best Of Scent Award, as one of CaFleurebon Editors Contributors Top Ten Fragrances of 2013.
–Alex Law, Contributor (MastersofStyle on Youtube)
Thanks to Dom De Vetta we have a worldwide draw for 100ml of Oud Alif. To be eligible to win, please leave a comment with what you found interesting about Alex's video review of Oud Alif and brief tour inside Shay & Blue's boutique with Dom De Vetta. Please state the country you live in. Draw closes January 23, 2014.
For extra credit, for those who watch Sherlock Holmes and Downton Abbey, which character's fragrance would you want to wear? Moriarty or Mr. Bates?
Editor's Note: For More on Dom De Vetta and Shay & Blue's perfume watch his YouTube Video here
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