2010 Fifi Award Winners-Bond No. 9 and Tom Ford Win Twice

 

The Fragrance Foundation Fifi Awards were handed out in a gala ceremony in New York City on June 10th at The Downtown Armory. The Fifi Awards are considered to be the most prestigious awards in the industry and are frequently described as the “Oscars of the fragrance industry”. Via the Fifi awards Twitter feed here are the winners from the ceremony.

Best Packaging-Men’s Popular Appeal: Yves Rocher Comme Une Evidence

Best Packaging-Women’s Popular appeal: Bath & Body Works Signature Collection P.S. I Love You

Best Packaging-Men’s Prestige: John Varvatos Artisan

Best Packaging-Women’s Prestige: La Prairie Life Threads Collection: Silver, Gold, and Platinum

CFSS Top Scorer: Amy Cuadra from Sephora

Interior Scent: Slatkin Scentbug Diffuser

Fragrance Hall of Fame: cK One

Men’s Media Campaign of the Year: cK One “We Are One”

Women’s Media Campaign of the Year: Chanel No. 5 “Train de Nuit”

Men’s Private Label (Direct Sale): Avon Patrick Dempsey 2

Women’s Private Label ( Direct Sale): Victoria’s Secret Love Rocks

Unique Boutique Men’s & Women’s (sold in 50 or fewer doors): Tom Ford Private Blend White Suede

Women’s Popular Appeal (sold in Drug and Chain stores): Halle by Halle Berry

Men’s Popular Appeal ( sold in Drug and Chain Stores): Antonio Banderas Seduction in Black

Men’s Nouveau Niche (sold in 51 to 250 doors): Bond No. 9 Brooklyn

Women’s Nouveau Niche (sold in 51 to 250 doors): Bond No. 9 Astor Place

Men’s Luxe (sold in over 250 doors): Tom Ford Grey Vetiver

Women’s Luxe (sold in over 250 doors): Marc Jacobs Lola

Perfume Extraordinaire: Firmenich

Big nights for Tom Ford and Laurice Rahme’s Bond No. 9 as they both take home two Fifi’s. Congratulations to them and all of this year’s winners and nominees.

-Mark Behnke, Managing Editor

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One comment on “2010 Fifi Award Winners-Bond No. 9 and Tom Ford Win Twice”

  • Well, well, well! I guess no differnet than any other award show: some obvoius and some head sctachers.
    Congrats to Bond! Other faves: John Varvatos and Mark Jacobs.
    Being a gentleman I must offer congrats to all!