The Fragrance Foundation Fifi Awards were handed out in a gala ceremony in New York City on June 10th at The Downtown Armory. The Fifi Awards are considered to be the most prestigious awards in the industry and are frequently described as the “Oscars of the fragrance industry”. Via the Fifi awards Twitter feed here are the winners from the ceremony.
Best Packaging-Men’s Popular Appeal: Yves Rocher Comme Une Evidence
Best Packaging-Women’s Popular appeal: Bath & Body Works Signature Collection P.S. I Love You
Best Packaging-Men’s Prestige: John Varvatos Artisan
Best Packaging-Women’s Prestige: La Prairie Life Threads Collection: Silver, Gold, and Platinum
CFSS Top Scorer: Amy Cuadra from Sephora
Interior Scent: Slatkin Scentbug Diffuser
Fragrance Hall of Fame: cK One
Men’s Media Campaign of the Year: cK One “We Are One”
Women’s Media Campaign of the Year: Chanel No. 5 “Train de Nuit”
Men’s Private Label (Direct Sale): Avon Patrick Dempsey 2
Women’s Private Label ( Direct Sale): Victoria’s Secret Love Rocks
Unique Boutique Men’s & Women’s (sold in 50 or fewer doors): Tom Ford Private Blend White Suede
Women’s Popular Appeal (sold in Drug and Chain stores): Halle by Halle Berry
Men’s Popular Appeal ( sold in Drug and Chain Stores): Antonio Banderas Seduction in Black
Men’s Nouveau Niche (sold in 51 to 250 doors): Bond No. 9 Brooklyn
Women’s Nouveau Niche (sold in 51 to 250 doors): Bond No. 9 Astor Place
Men’s Luxe (sold in over 250 doors): Tom Ford Grey Vetiver
Women’s Luxe (sold in over 250 doors): Marc Jacobs Lola
Perfume Extraordinaire: Firmenich
Big nights for Tom Ford and Laurice Rahme’s Bond No. 9 as they both take home two Fifi’s. Congratulations to them and all of this year’s winners and nominees.
-Mark Behnke, Managing Editor