New Perfume Review: Principal Parfum N0 1 the Child Before The Programming + Fragrance as Trauma and Nightmare Draw

Eyeless in Col Alto 1994 Sally Man

Eyeless in Col Alto 1994 Sally Mann

"I like to make people a little uncomfortable. It encourages them to examine who they are and why they think the way they do".-Sally Mann

brooke patterson principal parfums

Brooke Patterson of Principal Parfum

When I read Perfumer Brooke Patterson’s profile in CaFleureBon’s Profiles in American Perfumery series, I was immediately struck by the idea of someone being daring enough to create a line of perfume to express trauma and nightmares. I wasn’t entirely sure it could be done well, but it was certainly a unique approach in an industry with increasingly purple prose and over- the- top ad copy for end-products that amount to little more than infinitesimal variations on laundry musk or noxious woods, depending on the focus group. And trauma and nightmares would no doubt be a welcome respite from oud and pink pepper.

Principal 1 from Principal Parfum on Vimeo.

NO-1-BACK-NEW

Ms. Patterson formed Principal Parfum and released four fragrances on February 14th, 2016: No 1 THE CHILD BEFORE THE  PROGRAMMING. NO 2 THE ABANDONMENT 1988 NO 3 TAKEN HOME, FOREST, KEPLAR 68B,ONE OF THEM,   No-4 REBIRTH FULL CIRCLE 2056 :  Each fragrance is built and named around a theme and each has its own card, with pictures and a couplet of poetry in keeping with its theme, as well as a list of notes. Pictures of Ms. Patterson wounded and bloodied are on the front of three of them. As an introduction to the expression of trauma and nightmares, it’s extremely effective and really sets a tone. All four fragrances are interesting, but my favorite was No 1 THE CHILD BEFORE THE  PROGRAMMING

Sally Mann - Immediate Family, 1992

Sally Mann – Immediate Family, 1992

The notes listed for No1 are tuberose, nagarmotha, amber, green tea, musk, bergamot, patchouli, vanilla, jasmine, and one tear drop, so of course I get something fruity. It isn’t the bergamot, though I suppose it could be a combination of green tea and bergamot; what it reminds me of is the cherry flavoring used in some children’s medicines. (I’m probably being influenced by the child reference in the title) Nagarmotha adds a soft woody note, as does the patchouli. This is how I prefer my woods; as a note, rather than an entire dissertation. Jasmine adds a bit of brightness and vanilla contributes some sweetness, but the fragrance is beautifully blended and nothing jumps out too strongly. The lovely fruit and woods last several hours, eventually fading into a soft skin scent that I could still smell the next morning.

Anna and Virginia Sally Mann 1991

Anna and Virginia Sally Mann 1991

There is nothing traumatic or nightmarish about No1, but I think it works perfectly as a representation of a childhood as yet free of trauma. And most importantly, it smells great! Ms. Patterson seeks to create not just perfumes, but olfactory experiences, and she has done just that.

DISCLOSURE: I based my review on a discovery set sent to me by Principal Parfum.

Tammy Schuster, Sr. Contributor

Sally Mann, Night-blooming Cereus, 1988

Sally Mann, Night-blooming Cereus, 1988

Art Direction: Michelyn Camen. I chose the controversial photos of  the  Artist Sally Mann who photographed her three children–Emmett, Jessie, and Virginia–every summer from their infancy in the mid-1980s until they reached puberty in the 1990s. These images were often disturbing  depictions of cuts, bruises, nudity as well as the simple innocence of being a child. 

principal parfum flight kit

Thanks to Brooke we have a Worldwide Draw for a registered reader (you must do this..or your entry is not valid) for Principal Parfum’s Flight set  of four 1 dram bottles of each of her perfumes: NO 1 – THE CHILD BEFORE THE PROGRAMMING, NO 2 – ABANDONMENT 1988,NO 3 – TAKEN HOME, FOREST, KEPLAR 68B, ONE OF THEM, and NO 4 – REBIRTH FULL CIRCLE 2056

1Rollon

or a bottle NO 1 – THE CHILD BEFORE THE PROGRAMMING,

To be eligible please leave a comment with what you found intriguing about Tammy’s review,Brooke's approach to her perfuemry, where you live and if you would choose the Flight set of the bottle of No .1. Draw closes 5/11/2016

 We announce the winners only on site and on our Facebook page, so Like Cafleurebon and use our RSS option…or your dream prize will be just spilled perfume

Leave a Reply

Your email address will not be published. Required fields are marked *


19 comments

  • Patty P. says:

    I like this unique approach of a theme for each scent coupled with it’s own card and pictures etc. I would very much like to experience what Brooke had in mind. I’ll pick the set for the draw so I can smell them all. 🙂 US

  • fazalcheema says:

    This is, indeed, a very daring concept dealing with some of the most difficult experiences and emotions in life but fortunately the fragrances are not as melancholic as the ideas that drove the creation process. Thanks a lot for the generous draw. I am in the US.

  • Iuno Feronia says:

    Very intersting concept and wonderful idea to portray a childhood free of traumas.

    I like the Point that it has nothing traumatic or nightmarish about it, but Tammy thinks it works perfectly as a representation of a childhood as yet free of trauma.

    Thanks for the draw, I live in the EU, I would like to have the bottle of No1.

  • misty_father says:

    Love the concept. This is why im into fragrances (as an artistic expression).

    I would like to get the bottle of No1. And live in the EU.

  • Very interesting and unique review. I’m very curious of those fragrances. If I would win, I would chose the set because all sounds so interesting, and I would like to try them all.
    Thanks for the draw. I live in Europe.

  • This is a great example of how perfume can elevate to art, when it attempts to capture some essence of unspeakable experience. The 14-year-old goth girl I was in a prior decade swoons.

    Flight set, please. I’m in the USA.

  • ntabassum92 says:

    I liked the way Tammy described the scent No. 1 – a scent of something pure, of childhood before trauma. That description really resonates with the title of the fragrance. Brooke’s approach is so unique, I never considered having perfume that reminded you of possible bad times – but it’s so intriguing, and kind of creepy. The reason why we watch thrillers and horror films 😉 I am in VA, U.S.A. I would choose the Flight set.

  • openmind says:

    The idea of creating a scent that expresses something difficult, ambivalent or even traumatic, is brave and brilliant, as well as a little terrifying. I like the way Tammy describes the perfume. Chilhood yet free of trauma sounds intriguing! I live in the EU. Thanks for the draw!

  • I loved the photos — Sally Munn is incredible! What great taste. The first photo is amazing, and reminds me of Camus’ Brazil set carnival/Orpheus film. I love the long titles of the perfumes, so interesting. It’s great when ‘more’ is offered in terms of things to think about/chew on.

    When you read Tammy’s perspective, it makes you think about how different people interpret perfumes. Like poetry, it can be so divergent. I really liked her note that the usual stuff offered is ‘laundry musk etc’ because I actually feel that way about perfume. I rarely like scents enough to use them for years, and never buy ‘regular’ commercial stuff. I only like the unique, the strange.

    That’s so neat that the perfumer includes a card, poetry, etc. I like the idea of something being connected to the past, and to the world, instead of being ‘packaged & vacuum sealed’. I’d like to read more reviews by this reviewer, it’s really neat to see a person’s wider taste in perfume and where they’re coming from [scent wise].

    P.S. I would love for this site to review the scents from Australia’s WildHybrid. I just ordered a bunch and would LOVE to hear other people’s opinions.

    I would pick the flight set, and I live in NY, USA.

  • Tammy’s review of scent No 1 was spot on! I love the concept behind Brooke’s line. It’s unique, creative, and different from everything else out there which is why it will be a success. My pick would be the flight set. I live in the US and thanks for the draw! 🙂

  • echinacea says:

    I love the pictures, beautiful and disturbing. This is real art: something that is not only, or not necessarily pretty, but intriguing and not easy to accept. This is how I think this perfume smells like: herbs and flowers, but herbs are bitter, flowers a little broken, dirty, untidy, like childhood itself.

    If I win, I would choose the set. Thank you! I’m in the EU.

  • Iphigenia says:

    I was really intrigued by the whole concept, using perfumes as forms of an artistic expression.
    I would love to have the bottle of No.1, Tammy’s review made me want to try it so eagerly!
    I am a registered reader living in EU. Thank you for the lovely review and draw as well.

  • I love learning about the creative process. It’s so interesting to hear about how creatives come up with concepts and seeing how that translates into something tangible. Perfumes based on nightmares and trauma could smell horrific (Secretions Magnifiques, I’m looking at you), but these sound very pleasant! I’m curious to see how this idea plays out in scent. I would love to try the sampler set, seeing as two of them have one of my favourite notes (tobacco). I live in Canada, thank you.

  • teresa310 says:

    I like the review very much. Great idea with such an innovative approach to perfume: the scents that are not meant to be (just) pleasant.
    I would love to try the set.
    (EU)

  • I love incorporation of art with fragrances which are an art. So I like that cards and poetry are included with fragrance…which….has one of the most unique fragrance names Ive heard in quite some time. I live in the USA. I wouldn’t mind either the set or the bottle but I guess if I have to choose I would choose the bottle:)

  • Great review once again. I’ve smelled all of these before and they’re all so unique and incredible. Like artistry in a bottle. I would love the set. I’m in Canada and thanks.

  • when a perfumer steps out and explores dark subjects I am always intrigued. Iwould love the set Canada reader

  • What a read! I am definitely interested in these scents. They sound so dark and mysterious, just the kind of stuff that I love.

    I would really hope to win the set!

    I’m a Canadian reader and thanks for the draw.