WE LOVE THIS STORE: Scent Bar Brooklyn + Welcome to Williamsburg Giveaway

August 17, 2026August 17, 2026

Scent Bar Brooklyn exterior

LA-based Luckyscent, founded online in 2002, is THE premier online destination in the USA for all niche, artistic, and hard-to-find brands and is certainly the go-to destination for many perfumistas. Founders Franco Wright and Adam Eastwood expanded the business by opening the first Scent Bar in Los Angeles in 2006, with a second following a few years later in downtown Los Angeles. They opened Scent Bar NYC on October 1st, 2019. Shortly after the pandemic hit and the city started to reopen in the summer of 2020, I took my first post-pandemic subway ride down to the boutique to write up a profile with former store manager Vijay Uttam.

With a population of 2.577 million, versus Manhattan’s 1.629 million, it was just a matter of time before Brooklyn, specifically Williamsburg, would become the new scent mecca. In my opinion, that took place in 2023 when it emerged as a full-fledged scent destination. It was D.S. and Durga, the original Williamsburg pioneers, who opened their shop in 2020 and got it rolling. One after another, in rapid succession, Byredo, Le Labo, Diptyque, Glossier, Credo, Malin & Goetz, CHANEL, Olfactory NYC, and Stéle followed suit. The Scent Bar boutique is a natural fit for the area and opened late April 2026.

Madison Gates, Store Manager, Georgia Wright, and Walter Higginbotham at Scent Bar Brooklyn

I recently met up with Scent Bar Brooklyn Manager Madison Gates to show me around their newest boutique. Formerly she was at the NoLita store as assistant manager. Madison was tapped to head up the Brooklyn boutique when it opened.

Scent Bar Brooklyn fragrance wall

I had many questions, and Madison had the answers. Madison informed me that the groundwork for a Brooklyn outpost began over the summer of 2024. “The location came pretty fast, and the lease was signed right away. It had an openness about it. And the back patio was a plus (and hard to come by in Brooklyn). We all came together as a team to get this place together. Everyone jumped in; Franco and Adam came in from LA, and, along with the staff, all took turns setting things up and running, making sure the shelves were curated perfectly.”

Scent Bar Brooklyn patio

I enquired what the inventory balance was relative to the Lucky Scent website, and it turns out that Scent Bar Brooklyn carries 35 to 40 percent of the perfumes from the website. And, Scent Bar Brooklyn has the largest footprint of the four locations. It is a great space for events, with the patio adding a special touch and the long, railroad-style layout. How many guests can fit? Madison said somewhere between 60 and 80. She mentioned that they already hosted two events to date with Marissa Zappas and Regime des Fleurs founder Alia Raza. (Europerfumes showcased Mancera Mochi Musk for their next event).

Scent Bar Brooklyn interior space

What is the difference between NoLita and this boutique? Madison told me “while the NoLita store is more consultation-based due to size, Scent Bar Brooklyn gives customers more room to explore. In NoLita, we get more tourists; they buy more name brands: Creed, Parfums de Marly, Initio, Xerjoff, BDK. Here we get more locals, those who live or work in the area; they come on the lunch break or work from home. They like to buy more small or local niche brands. They like to come check out the space. In Nolita, I would sell vanilla all day. Bianco Latte (Giardini di Toscana) is a best seller; I’m selling Gris Charnel (BDK) all day; here it is different. There is no specific best seller, although smaller niche brands are excelling here such as Liis, Regime des Fleurs, Stora Skuggan, to name a few.” I asked her, Do you feel there is any competition here with other stores? “No, I don’t think so. Our clientele is very loyal. They come in and have a great experience with us, and they come back. “

(left to right) Micayla Capachietti, Scent Bar NYC manager, Hernando Courtright ÇaFleureBon, Andrea Maack Founder of ANDREA MAACK PARFUMS, Madison Gates, manager Scent Bar Brooklyn, Adam Fox, VP Retail & Wholesale

Since I had mentioned Andrea Maack as a fave when touring the scent walls, Madison informed me that Scent Bar Brooklyn would be hosting an Andrea Maack event on Wednesday, August 5th. I made a note and returned for the event.

The following rainy night was appropriate for the vibe of the brand and, as expected, well attended. I had first met Andrea Maack at the now shuttered Henri Bendel’s for the launch of Coven in 2013, and I have been captivated by her scents since. I looked forward to reconnecting with her. And, I especially appreciated the time she spent with me going through the fragrances.

courtesy of Luckyscent

Instead of doing the standard Top Ten best sellers, I asked the Scent Bar team to share some of their favorite scents (available on-premises).

Madison Gates: ANDREA MAACK PARFUMS Flux, Atelier Des Ors Lune Féline, Maison d’Etto Macanudo, What We Do Is Secret What We Do In Paris Is Secret,

Micayla Capachietti, Brandt Porcelain Fog, Indult Tihota, d’Annam Pomelo Oolong, Regime des Fleurs Tears. Nobile 1942 La Danza delle Libellule Exceptional Edition

Georgia Wright: Le Persona Whispering Kiss, Ormonde Jayne Arabesque, Regime des Fleurs Tears, What We Do Is Secret Messy Sexy Just Rolled Out of Bed, Meo Fusciuni Viole Nere

Walter Higginbotham: Jorum Studio Pony Boy, Regime des Fleurs Wildly Fig, What We Do Is Secret A Blvd. Called Sunset, Liis Bo

Thank you, Franco Wright, Adam Fox, and Madison Gates for organizing this, and Madison Gates and your co-workers for your hospitality.

~Hernando Courtright, Senior Events Contributor and Brand Ambassador

Check out WE LOVE THIS STORE: Scent Bar NYC

Scent Bar Brooklyn

Address: 663 Driggs Ave, Brooklyn, NY 11211, Phone: (917) 732-7324

Website: https://www.luckyscent.com/scentbar/brooklyn

Hours: Sunday-Saturday 11-7 PM

Thanks to the generosity of co-owners Franco Wright and Adam Eastwood, we have a giveaway for an Escentric Molecules Molecule 01+ Discovery Set for a registered US reader. To be eligible, please leave a comment on what you enjoyed about Hernando’s visit to Scent Bar Brooklyn. Draw closes 8/21/2026

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We announce the winners only onsite and on our Facebook page, so Like ÇaFleureBon and use our Blog feed…or your dream prize will be just spilled perfume.