WE LOVE THIS STORE: Naked Ghosts at 66 Greenwich Avenue + A Curated Giveaway

Naked Ghosts Greenwich Avenue

Naked Ghosts storefront courtesy of Naked Ghosts

New York City, more than most major cities, is saturated with boutique perfume shops bearing the names of independent perfumers or exclusive brands. A significant number of these, as we all know, are largely owned by corporate conglomerates or financial institutions. While this commercial success is a positive development for the brands, it has resulted in a loss of the unique, artisanal soul that formerly defined these intimate spaces.

Master Perfumer Christophe Laudamiel 

Co-founder and Master Perfumer Christophe Laudamiel (photo courtesy of Naked Ghosts)

New York-based French Master Perfumer Christophe Laudamiel is a visionary innovator who seamlessly bridges the gap between olfactory art and scientific research. He currently leads creative direction for DreamAir, BélAir Lab, and the AI-native house Generation by Osmo. Known for his “Perfumer of the Future” avant-garde style, Christophe is a passionate advocate for ethical standards. He has created some of the most popular fragrances on the market, including Ralph Lauren Polo Blue, Abercrombie & Fitch Fierce, and Tom Ford Amber Absolute. Christophe has also worked with brands such as Clinique, Estée Lauder, Michael Kors, Mugler, and Tommy Hilfiger, among others.

Ro Miller of Naked Ghosts

Ro Miller Co-founder and Manager photo by Hernando

Ro Miller is a multi-media scent artist, writer, and organizer. He holds an MA in Performance Studies from New York University. Ro’s writing has been published in Aromatica Poetica and Viscose Journal. Prior to here, Ro was the assistant Director at Andreas Keller’s Olfactory Art Keller.

Naked Ghosts in NYC

Naked Ghosts Signage  (photo by Hernando)

Situated in the lively West Village of New York City, Naked Ghosts is a self-funded luxury fragrance boutique by Co-founder and Master Perfumer Christophe Laudamiel and Co-founder and Manager Ro Miller. Celebrating the artistry, individuality, and technical accomplishment of niche perfumery, they offer up a globally sourced, hand-selected collection of original, limited-edition scents curated by Christophe. The objective is to uplift the perfumers behind each brand and foster authentic self-expression through scent. Naked Ghosts is a dedicated nexus for artistic, genuine, and avant-garde olfactory compositions that allow visitors to experience unique stories in a curated, intimate setting.

Naked Ghosts Nyc Logo

Naked Ghosts logo courtesy of Naked Ghosts

On my first visit, last October 2025, I spoke with Christophe and Ro and had to ask, where did the name come from? Ro told me that the name has two expressions. Ghost, which captures some of the ethereal quality, and Naked, which captures some of the vulnerability associated with fragrances. Christophe says he despises going into perfume stores and being overwhelmed with too many choices. He wants to curate some very specific fragrances, some of his, some from colleagues or brands he respects. Presently, there are twelve, which will be rotated out. Since most are available in small quantities, once sold, a new option will become available. So not a full rotation. They want to pluck and play. Maybe one might not be right for the season.

The selections include discontinued, rare, and uniquely vintage items. “Like a gallery, art curation. We do want them to buy, but really, the idea is to get people to learn how to smell. Some of the selections are only available on the website. We don’t want customers to be overwhelmed. We want the feel of an atelier. Like you have entered a well-curated living room,” Ro Miller told me. So how long do people spend here? Ro said “people have been spending about 20 to 30 minutes when they buy. The idea is to get them to take their time to digest what they are smelling. We don’t want them to waste their nose or their skin here. We will also sign bottles”.

Naked Ghosts NYC boutique

Photo via Hernando

Outside of the brick-and-mortar aspect of Naked Ghosts, through the website, Master Perfumer Christophe Laudamiel presents The Vault, which, instead of keeping compositions hidden, unlocks the true artistry of scent, sharing formulas that were once concealed. Offering artists, enthusiasts, and brands new ways to connect enables a creative dialogue often lacking in the world of scent; that fosters vibrant relationships between creators and collectors, which are paramount to driving the future of olfactory arts.

home fragrances at Naked Ghosts

Photo via Hernando

On my second visit, I went through a rotation of fragrances with Ro Miller the way he would show a customer. I appreciated the attention he took to present the complete selection. It is not about being sold. It’s about scent discovery and learning how to smell. As mentioned, the quantities available are small. In the current selection, I encounter a favorite by Master Perfumer Christophe Laudamiel, RICH MESS STRIKING. Rasāyana Amphora Exotica (Sundar Rayhan) made me stop and smell twice. But it was Belkis Naked Forest by Master Perfumer Christophe Laudamiel that struck a chord. A selection of four Candles and a Diffuser are also offered.

interior of Naked Ghosts in NYC

As for ambiance, Naked Ghosts departs from the sterile, minimalist aesthetic common in luxury perfumery boutiques. Instead, the decor is designed to feel like a curated, intimate living room, emphasizing sensory discovery over commercial sheen. No marble here. A warm, lived-in vibe that is part scholarly, part private residence, and unpretentious. The natural textures of its West Village architecture throw off that hidden gem vibe. And, no harsh fluorescent retail lighting here. The space encourages a slower, more meditative pace of discovery. The walls will feature rotating art and will treat perfume as a fine art rather than a beauty product. The store opened at the end of summer, 2025. At that time, those who discovered Naked Ghosts were mostly walk-ins from off the street. No more. This is a jewel box to be discovered.

Christophe Laudamiel master perfumer 

Christophe Laudamiel and Yuki by Hilary Swift©

Thank you, Christophe and Ro, for your hospitality.

~Hernando Courtright, Senior Events Contributor and Brand Ambassador

Unless otherwise stated, all Photos by Hernando© of ÇaFleureBon and cannot be reproduced without our permission.

Naked Ghosts 

Address: 66 Greenwich Avenue

New York, NY, 10011

Phone: none listed

E-mail: info@nakedghosts.com

Website: https://www.nakedghosts.com

Hours: Thursday-Saturday 12-7 PM

NAKED FOREST BELKIS

Belkis Naked Forest (photo courtesy of BELKIS)  

NOTES: Tangerine, Yuzu, Guava, Nepalese Pepper, Immortelle Absolute, Sandalwood, Egyptian Leather, Mimosa, Namibian and Somalian Myrrhs, Patchouli, Cedarmoss and Cedarleaves Puma Accord

Thanks to the generosity of Naked Ghosts, we have a 50 ML EDP of BELKIS Naked Forest (composed by Christophe and will be signed by Christophe) for a registered US reader. To be eligible, please leave a comment on what you enjoyed about Hernando’s visit to Naked Ghosts. You must register or your comment will not count. Do you have a favorite by Christophe Laudamiel? Draw closes 3/24/2026

Read more about Belkis Hirsch in our Profiles in American Perfumery series here

Please enjoy Hernando‘s: RUBIN MUSEUM SCENT EXPERIENCES WITH CHRISTOPHE LAUDAMIEL + The Zoo Amber Classico Modern 2021 and Inspiring Kodo Incense Draw

CHRISTOPHE LAUDAMIEL: “OVER 21 Leave Prudes at Home” Solo Exhibition at Dillon+ Lee Gallery Report

Osmothèque: Scent-Traveling Through Time with Master Perfumer and Osmocurator Christophe Laudamiel

Editor-in-Chief Michelyn Camen named Christophe Laudamiel to the CaFleureBon Hall of Fame 2021

Christophe with Ugo Charron was awarded 2022 Art and Olfaction Award for Grandiflora Saskia

Follow us on Instagram @cafleurebonofficial @courtrightmgmt @nakedghostsnyc @christophelaudamiel

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We announce the winners only on-site and on our Facebook page, so like ÇaFleureBon and use our Blog feed… or your dream prize will be just spilled perfume.

 

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26 comments

  • lkali says:

    I liked learning about how Christophe chooses to only display a few fragrances at a time and rotate them out. The idea behind the name was also really interesting. I’d love to try Naked Forest and think it’s so special that it will also be signed! I live in Colorado USA.

  • Sybelle16 says:

    My takeaway from Hernando‘s visit to the Naked Ghost storefront was the emphasis on how it retained its indie, artisanal backbone as a creative space for artistic expression through scent; and Master Christophe Laudamiel doesn’t gatekeep his compositions, wanting the public and other artists to experience and have the olfactive knowledge of his formulas. He describes it as “unpretentious”; a space that is intimate, with a lived-in vibe that feels homley yet imparts a scholarly vibe.
    CA USA

  • Ensorceler says:

    I loved reading about Hernando’s visit to Naked Ghosts, it captures exactly what makes spaces like this so essential in today’s perfume landscape. The vision Christophe Laudamiel and Ro Miller have for scent as both art and conversation feels incredibly refreshing. That curated sense of intimacy, of slowing down to really smell, resonates deeply.

    Christophe’s work has always drawn me in. My personal favorite remains Fierce by Abercrombie & Fitch, a fragrance that never fails to pull me inside the store whenever I catch a trace of it in the air. It’s wonderful to see his artistry being honored in such an authentic, soulful setting. Naked Ghosts sounds like a place where fragrance truly breathes.

    – AZ, USA –

  • jollyjoshua14 says:

    Firstly, I wasn’t familiar with either Christophe or Ro’s work, but it’s super cool to hear where they started and what they’re doing now. A small rotating cast of fragrances feels like it would be a fun experience for people coming into the store, because you could come back a month later and there could be a whole different bunch of options. Gives me the vibe of like your friend setting up a bunch of their favorite fragrances and them walking you through it rather than going into a store with price tags everywhere, I would love to visit one day. My favorite of Christophe’s would be Amber Absolute, I have a very tiny amount left of a 2ml sample I was able to snag and I pray that one day it’ll be back! From Texas, USA.

  • amnebe says:

    With mimosa, myrrh, and patchouli, I’m all in on this one. I love the idea of a perfumery where they want you to take your time rather than feeling hurried away and like you’re a bother to be there. The name certainly piques my interest, too.

  • JSO says:

    It is nice to learn of this boutique and I’ll have to keep it in mind when work takes me to the City. Actually, I wish I had known about it earlier in the year when I was last in NYC. Caefleurbon was kind enough to acquaint me with Christophe’s work by providing me a bottle of Striking. It does make me very curious about Naked Forest. I’m in the US.

  • Brad Woolslayer says:

    I like how Naked Ghosts works with discontinued, rare, and vintage items. The personal touch of signing bottles is really nice as well. Naked Forest seems like a very interesting and unique blend to capture how a naked forest may actually smell. I live in Maryland USA.

  • JoyK says:

    I love how they offer a smaller, curated collection of perfumes that you can take your time with. Naked Ghosts is such a fun name and Naked Forest has so many notes that I love. Illinois, USA.

  • Tami H. says:

    What an absolutely cool article. Would love to visit this store. The notes for Belkis Naked Forest sound incredible! Thank you for the very generous giveaway, I live in the USA.

  • Danniel says:

    I really enjoy the concept of this store having a small curated collection of small batch offerings that rotate with the seasons. I feel like I enjoy restaurants more when they have a limited menu so why not try the same with fragrance? I guess the only question would be how limited is too limited? I remember hearing of a store that only offers one fragrance. That feels more like a gimmick than a practical way of making money but if it’s actually successful then what do I know? Regardless of that I would love to experience this store. I’m in the USA

  • David Ecker says:

    My favorite thing about the article is the incredible mind of Christophe when he dreams up these things. He wants to keep perfume shopping simple ! He is what I consider a true niche perfumer because his fragrances are wild and imaginative. I love the picture of him and his dog!

  • David Ecker says:

    My favorite thing about the article is the incredible mind of Christophe when he dreams up these things. He wants to keep perfume shopping simple ! He is what I consider a true niche perfumer because his fragrances are wild and imaginative. I love the picture of him and his dog!

  • reyessence89 says:

    The vibe of Naked Ghosts is like my living room. Perfume bottles scattered in an organised chaos, yet friends find it inviting. They become intrigued, they smell perfumes, and go home with decants I make for them. When I buy perfumes, I’d like to discover them myself, then have conversation with the curator or shop owner to get details/insight into the perfume. From reading the review, Naked Ghosts seems to have a similar approach. Favourite from Mr. Laudamiel – Fall Into Stars and Dead of Night.

  • zibbyz says:

    Oh, adding this to my NYC perfume bucket list. I would love to stop by and smell and chat about the scents that Ro chose at that time. And Belkis Naked Forest sounds just wonderful. I’m in the us.

  • EPTrail says:

    Sadly enough, I was not familiar with Master Perfumer Christophe Laudamiel until now, but I was familiar with some of his creations. I enjoyed the introduction that led to more research online. Mr. Laudamiel treats his oils less as ingredients and more as a compositional language. Now that he’s on my radar I am looking forward to sampling some of his more creative perfumes. I’m in the US down in Tucson, Arizona .

  • Ramses Perez says:

    New York is really getting to the point where every single brand or perfume line now has a boutique. I appreciate that Christophe Laudamiel still wants to impart that targeted and more consultative approach to really get to a fragrance you will not only love but become part of your routine without even realizing it. I am assuming the 12 fragrances on display at a time encompass all sorts of styles and categories to let the consumer try it all before committing to their next addition. A great fragrance consultation awaits! I’m located in the USA.

  • opalbear says:

    Oooh I love that Christophe is not only showcasing his own work but that of his colleagues that he especially appreciates. And that the idea is to enter a loved space as opposed to the usual pretentious and exclusive boutiques. Plus just look at that sweet pup!! I would love to visit when I’m back in NY. I’ve had my eye on Naked Forest but have not tried it yet. Fingers crossed!!! I am in the U.S., thank you for the generous giveaway.

  • Trinity33 says:

    Naked Ghosts sounds like a labor of love for Christophe and Ro with an emphasis on a multi-sensory appreciation for fragrance. I appreciate the selectivity and the curation. The scent market is so saturated, it’s useful to have an expert featuring fragrances he truly believes are special. It’s all about discovery and Hernando’s observation that “ the objective is to uplift the perfumers behind each brand and foster authentic self-expression through scent” really resonates with me. MD, USA

  • Kassie says:

    naked ghost is another fragrance brand i have been looking at recently & very interested in. :). so, yay! i love how it embraces restraint & instead of over saturating the market, they are intentional with their releases- offering a small, curated, rotated selection that actually makes you slow down & experience the scent. that idea alone feels refreshing, but, what stayed with me a little more was their focus on teaching people how to actually smell them- rather than just selling them. the concept of fragrance as being learned, digested, & felt- not rushed, really resonates with me. this transforms the act of buying perfume into something personal & intimate. the way the space is described- just like a little curated living area, rather than a traditional store, adds the feeling of comfort & discovery for everyone. it is not about pressure, or, performance- but, rather, presence. i love the philosophy behind the name- balancing something ethereal & something vulnerable… the duality of the two… it as it can be fleeting, yet, deeply emotional all at the same time. i guess, overall, what stood out most to be was that fragrance should be treated as an art form & experience, rather than just a product. this was a wonderful read, as per usual, thank you so much. i would be very interested to experience this fragrance- the notes are very interesting & i am sure come together to create something really incredible. i am in the united states.

  • Jeffrey F says:

    I’ve followed Christophe’s career and great to see he’s still going strong. Must add to my to do while in NYC to visit the store. Live in NYC

  • Christie says:

    This is such a perfect idea for a boutique! I think any fragrance lover is looking for a place like this. To be able to take some time to experience a scent without an impatient sales associate waiting to ring up a sale would be a dream. I love that Fernando said it has a “scholarly” vibe. Again, that’s what atmosphere I’m looking for.

    I can’t wait to try Naked Forest! My favorite Christophe Laudamiel fragrance is Youth Dew Amber Nude. He did a terrific job modernizing a giant in the world of fragrance. Takes guts to let the criticism fly at you. That’s why I respect Christophe. Thanks for the draw! I’m in the USA.

  • George Lellis says:

    This article was so interesting because it discussed an attempt to make perfumery more than just an income generator, but an art form of its own. I agree that having too many choices when shopping for a fragrance is demoralizing and takes the fun out of it. Visiting the store sounds like a luxury experience, but one that would be educational and mind-expanding. I don’t know that i have used a fragrance by Laudamiel, but this article certainly piques my interest.

  • mmerline says:

    Good to see Christophe involved in a storefront—his sense of theme and presentation is strong, unique, and opinionated, all of which are ideal for a boutique that wants to stand out—and an interesting collaboration with Ro. “He wants to curate some very specific fragrances, some of his, some from colleagues or brands he respects. Presently, there are twelve, which will be rotated out.” I love this approach, acting as much as curator as storefront. Would love to visit. (And unrelated, Yuki steals the show!)

    Thanks for the giveaway—Belkis Naked Forest sounds very compelling and has an interesting notes breakdown. My favorite Christophe Laudamiel fragrance is on the other end of the spectrum; Rhubarb My Love is simple and electric.

    I’m in WI, USA.

  • Dof1024 says:

    The article was not only informative but bright light to a few facts that are all to often overlooked. His background in chemistry, having experience with large commercial house and the quest to portray a sense of transparency in his craft. That being naked forest, a sense of going into the unknown with a clear sense of purpose but once in the forest unfolds all it’s mystery and allure. Personally I’ve never been in a perfumers shop but have been to a few large retailers that within the last two decades started carrying high end designers and a few niche selections. The Internet makes research and ordering fairly convenient but it’s not the same as really being catered to and guided into the best selection based on preference. Here is a reminder that quality and convenience rarely coincide. Naked forest sounds like a year rounded and probably not watered down like many others. From USA.

  • foreverscents says:

    I get very nervous in perfume shops when there are too many fragrances to smell. The nose fatigue is real. Naked Ghosts sounds like a perfect place to sample a curated selection of fragrances. And I would trust Christophe’s taste without hesitation. I love his perfumes for Strangelove NYC, especially Dead of Night.
    I live in the USA.

  • crownroyale47 says:

    I liked how intentional the experience felt. It is not about being sold, it is about slowing down and actually learning how to smell. The intimate, living room vibe and carefully curated selection made it feel personal, like discovering art rather than shopping. Fragrance experiences are just so dope. I haven’t had any fragrances by Christophe.