
Sniffapalooza Fall Ball 2025 Hernando’s Badge
On Saturday, October 18th, 2025 New York City experienced picture-perfect Autumn temperatures, which heightened the passion of the attendees.

Elizabeth Street Sniffapalooza Fall Ball 2025
Elizabeth Street was center for the fully packed scent day. The eleven participating stores were prepared for the group’s fragrant enthusiasm. One new store was added to the rotation: Blueme on Elizabeth Street.

Malin + Goetz Sniffapalooza Fall Ball 2025
The Fall Ball commenced at 10 am at Malin + Goetz. The attentive staff showed off the entire skin, hair, and body product line. The stop included a presentation of the Rum Collection and the home fragrances Otto and Sage Home Spray. Both are the first alcohol-free home sprays with odor-neutralizing technology that transforms unwanted smells into refreshing clean scents. All the products are made locally, and only the highest quality natural ingredients are used. Best, they are never tested on animals.

LE LABO Elizabeth Street
Le Labo’s Flagship boutique has an air that is pure artisanal and genial. The staff was thorough in their presentation of the classic fragrance and candle collections. The brand’s current release, EUCALYPTUS 20, was a draw with notes of Eucalyptus, leather, cedar, labdanum, musk, and frankincense. The striking Black Concrete Candle, created to celebrate Le Labo’s 20th Anniversary, smelled great. The adjacent extension room fills the grooming and beauty requirements for men.

The Naxos Apothecary and Korres Retail Manager, Shannah Pryatel, conversing with Karen Dubin and Karen Adams, Founders of Sniffapalooza, Sniffapalooza Fall Ball 2025
Korres, one of Greece’s renowned beauty brands, has been producing skincare since 1996. Internationally recognized for its all-natural line of cosmetics and grooming products, the seed-to-skin brand focuses on clean, ingredient-first Greek beauty formulations. Everything is sourced exclusively from Greece, supporting Greek farmers. Korres is certified by PETA. Directly across the street is the sister boutique to Korres, The Naxos Apothecary. Retail Manager for both stores, Shannah Pryatel, was focused on presenting the exquisite, luxurious, natural fragrances and candles that evoke the history, culture, heritage, and native flora of the Aegean Island of Naxos. Interwoven with scientific expertise in phytotherapy, this sophisticated apothecary offers personalized herbal cosmetic remedies and soulful storytelling through their fragrances and candles.

Scent Bar NYC store manager, Vijay Uttam, with co-workers Rose and Delilah
LuckyScents’ retail store, ScentBar, anchors Elizabeth Street as the primary destination for scent enthusiasts. Fragrance specialist and store manager Vijay Uttam and his knowledgeable staff greet all who enter their sanctuary of scent. They are always spot on with their suggestions for just the right scent from their old, new, and upcoming selections of top-notch independent niche brands. Their store’s selection of fragrances and candles is unrivaled. Customers were drawn to the ambery Spicy Blood Spider Orchids by Régime des Fleurs (Alia Raza),the amber Fougere Wake Up World by Parle Moi de Parfum (Michel Almairac), and the floral Tribe Vibes by Fabbica Della Musa (Hamid Merati-Kashani).

Beatriz Zimmerman with Hope Freeman & Jay McSherry of Nateeva at Blueme Sniffapalooza Fall Ball 2025
In 2022, Mei Xu embarked on a journey to create Blueme: a curated collection of seven science-based fragrances, each meticulously crafted to enhance both emotional and physical wellness. Rooted in research and elevated in design, Blueme is more than fragrance—it’s a moment of restoration, a quiet luxury. With over 30 years of experience and a legacy of filling millions of homes with soothing scents, Mei delves into the art and science of fragrance, exploring how scent influences our well-being. Welcome to the scent district!

Mizensir Soho Boutique
Mizensir on Prince Street is an impressive boutique that highlights the brand creations of Master Perfumer Alberto Morillas. General Manager Jennifer DiCesare and staff presented the full collection of fragrances and candles with passion. Originally released in 2016, Perfect Oud has just been updated as Perfect Oud Extrait, which is a deeper, richer interpretation of the original and is right for the Fall.
The Olfactory NYC store on Mott Street is a sought-after destination that caters to a younger demographic of scent enthusiasts. The fragrances created by top perfumers at a fraction of the cost and with similar ambiance. It can be customized and personalized. Expansions to Atlanta, Miami, and a second Washington, DC., boutique are evidence that the business model is on the mark.

Marilou Hamer of Rosy & Earnest and store manager Mason Reed of Commodity Fragrances Sniffapalooza Fall Ball 2025
The new Commodity Fragrance store on Crosby Street was a top destination for fragrance enthusiasts. Store manager Bryson Ammons and Mason Reed presented the brand’s innovative Scent Space blends, which are presented in three intensities: Personal, Expressive, and Bold. Choose the projection you want without forfeiting longevity. The scents are vegan and cruelty-free. The sweet, smoky, and fall-ready Milk+ Bold (Christelle Laprade) was a draw.
Granado’s Prince Street boutique is their second in the city. Upon entering, you are transported to a lush, tropical forest. Recent releases, Citrus Brasilis (Quentin Bisch), with notes of Mandarin Orange, Jasmine, and Patchouli, and Neroli (Véronique Nyberg), with notes are Grapefruit, Magnolia, and Musk, are current faves. The brand also carries skincare, cosmetics, and home goods.

D.S. & Durga Store Manager Micayla Capachietti Sniffapalooza Fall Ball 2025
On Mulberry Street is (husband-and-wife duo David (D.S.) and Kavi (Durga) of D.S. & Durga’s boutique. They bring their passion for music, art, travel, and design, and wrap it into all elements of their brand. The scents, candles, and the design of their uber-hip stores reflect their ethos. The most recent release, Cognac Reign, was the main attraction. Congratulations on winning the 2025 Fragrance Foundation’s Innovative Fragrance Product of the Year for the Murder Mystery Set!
Lunch at Little Italy’s La Mela was a five-course feast paired with a line-up of nine presenters.

Gustavo Romero and Karen Dubin of the Fragrance Alliance Network Sniffapalooza Fall Ball 2025
Gustavo Romero, Founder-Perfumer-Educator of the Fragrance Alliance Network, announced the upcoming 2025 Fall schedule. There is a class for every fragrance interest. Gustavo introduced some of the team in attendance: Daisy Bow, Ph.D., Perfume History Researcher Educator, Karen Dubin, Sniffapalooza Founder-Educator, Darryl Do of Delbia Do, Perfumer-Contributor, Amy Marks-McGee, Trend Consultant-Educator, and Stephen Dirkes, Perfume-Educator.
Christel Mena, founder of BAÑOMARIA, presented her two fragrances: East River Run, a fusion of New York City moments on the waterfront with its white florals, citrus accord, salty base, and Finca, an homage to her grandfather, the best coffee farmer in Honduras. While not a coffee scent per se, but more of a scent of comfort. Its notes of honey and spices encapsulate a warm and cozy atmosphere, and its tobacco and leather base are meant to remind us of a place, or person, older and wiser. Gustavo Romero is the perfumer for both scents.

Stephen Dirkes presenting Trudon Sniffapalooza Fall Ball 2025
Perfumer Stephen Dirkes (Euphorium Brooklyn) spoke on the upcoming 3rd Sniffapalooza Edition to the Island of Grenada, scheduled for October 24-28. The theme for this trip is “French Heritage.” The Tower Estate features curated garden tours of floral, citrus, spices, fruits, herbs, and grasses used in perfumery. The pairings, tastings, and delicious palate training are exceptional. I attended the inaugural trip and can highly recommend the customized, private, small-group tour. Stephen Dirkes unveiled Trudon‘s newest launch, the Fall-ready Nuit Rouge Trio of Parfums, a highly concentrated signature collection at 20% + concentration. 45 Degrees, constructed around a trio of vanilla, was created by Yann Vasnier, and Midnight Omen (Mandarin, Violet, and Woody Amber), and Mystique (Leather, Oud, and Papyrus), were both created by Émilie Bouge.

Chris Martin, Founder, Creative Director of Statik Olfactive & Hez Binkowitz, Perfumer, Fall Ball 2025
Chris Martin, owner, creative director and founder of Statik Olfactive Fragrances, launched the brand in 2023 when he couldn’t find a fragrance that fit the scent profile that he sought which led to “Into the Wild.” Statik Olfactive is devoted to crafting exceptional, bespoke fine fragrances that awaken the imagination and evoke vivid sensory journeys through scent. Each perfume is an intimate experience—designed not only to be worn, but to be brought to life by the wearer, transforming olfactive notes into immersive moments and static imagery through scent memory. Each bottle is labeled, filled, and packaged by hand in-house to ensure the highest level of quality and care is given to each order. Six in the line at this time of my post, including the recent, Crème de Menthe Café (Hez Binkowitz), a 30% Extrait de Parfum concentration featuring notes of Peppermint, vanilla, and Coffee Absolute.

Todd Thurman & Jeff Miller of Free Yourself Sniffapalooza Fall Ball 2025
Todd Thurman & Jeff Miller of Free Yourself’s fragrances are anchored in Grasse, France, with craftsmanship in Bennington, Vermont. Perfumers Xavier Blaizot and Maud Chabanis are the alchemists behind the Free Yourself Elements collection – Terre, Air, Eau, and Feu. Founders Jeff Miller and Todd Thurman’s commitment to eco-conscious practices is profoundly reflected in the work of the perfumers. Xavier’s focus on natural fragrances aligns with their dedication to green chemistry, while Maud’s creative process, deeply attuned to nature’s offerings, mirrors their commitment to using responsibly sourced materials.
Hallie Sahar, founder of House of Sahar, presented Sultana by Sahar (Justin Frederico). This is a fragrance that is both spellbinding and seductive. A dark, velvety floral, with smoldering woods, and a touch of amber warmth. For those who crave opulence with an edge of the unknown, this fragrance is pure, untamed luxury.
Chana Goodman, Founder/Perfumer, Parfums Obim, lifelong curiosity and passion for aroma and fragrance led her to a mentorship with perfumer Iris Parker. This mentorship inspired the creation of a full line of fragrances, which she now sells from her open-lab showroom in Bushwick, Brooklyn, NYC. Parfums Obim also specializes in creating unique fragrances for brands, events, and spaces. Whether you’re seeking a signature scent for your wedding, an aroma to evoke emotions on a film set, or fragrances to enhance a gaming experience, her custom creations can be tailored to suit endless scenarios.
Amy Marks-McGee, Founder of Trendincite, presented her newsletter, Trend Watch. What’s in and what are we going to look for? From Lip Service (Revlon and Guy Fieri), Chew on This (Skittles Gummies Fuego), Covered in Mist (CK Hair & Body Mists), on Solid Ground (Cedrus Solid Parfum Chloé), and Beauty in the Metaverse Kiehl’s Fortnite Experience). Sign up for Trend Articles so you too can be in the know before anyone knows!

David Ecker, Fragrance Specialist presenting at Sniffapalooza Fall Ball 2025
Fragrance Specialist, David Ecker, presented two brands. Lily Davon’s Bubble Phase is a delicious fruity blend of berry accord and champagne vanilla. Spanish natural brand The House of Puente‘s four fragrances were knockouts. Galavant (sandalwood, creamy vanilla, ylang, and oakwood), Iris Doux (extract of the orris root, ylang ylang, mimosa, frangipani, and cedarwood), Eadon (mandarin, orange blossom, jasmine, tropical fruits with amber and spices), and the latest release, Lilith (Cedar of Lebanon with spices, leather, and ambergris).

TRUDON SoHo Boutique
Our one post-lunch stop was a highlight: Trudon’s SoHo jewel box boutique on Spring Street. Trudon, founded in 1643, is the world’s oldest candle maker and still produces handcrafted masterpieces at its Normandy atelier today. As the former royal wax manufacturer for the royal families until the French Revolution, Trudon helped create glorious and enchanting moments at the Versailles castle with its candles. The boutique offers everyone a chance to enjoy the essence of its legendary candle creations and explore the Eaux de Parfums. Besides the Nuit Rouge Trio of Parfums, the new Holiday Candle Collection is exquisite. A wonderful way to finish the scent-filled day!
Thank you, Team Karen (Karen Dubin and Karen Adams), for a most excellent Fall Ball 2025. Looking forward to seeing you at the Spring Fling 2026!
~Hernando Courtright, Senior Events Contributor and Brand Ambassador
All Photos by Hernando of ÇaFleureBon unless otherwise stated: ©.

Sniffapalooza Fall Ball 2025 Gift Bag
We have a fragrance-filled Sniffapalooza swag bag filled with dozens of samples from the Fall Ball brands and presenters, ScentBar, Mizensir, Trudon, Le Labo, Parfums Obim, Free Yourself, Statik Olfactive, Commodity Fragrances, Granado, Koress, and D.S.& Durga. To be eligible you must be a registered reader in the CON USA (you have to do this folks) and leave a comment with what you enjoyed about Hernando’s very detailed Sniffapalooza Fall Ball 2025 report if you have attended a Sniffapalooza Event before and which brand or perfume you are excited to get your nose on, or what you learned from the lunch presentations. The draw closes 10/28/2025
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