NVRNAGN Reunion, AI image by Nicoleta 

Last month, during the Enhala perfumery fair in Bucharest, which I have covered in detail here, one of my revelations was discovering Swiss-American NVRNGN (Never and Again), a brand founded by filmmaker Daniel Liatowitsch. And in this case, Daniel’s background really matters, because NVRNGN does not feel like another “brand concept”, but as natural as an artist switching mediums to tell his stories. His journey started with music, as a bass player in a band called Never and Again, followed by two decades in film and graphic novels, including an award-winning horror film and various cult collaborations. Then Daniel took everything he knew about storytelling and poured his life into six cathartic episodes that he shared with the world through this new, invisible, but oh-so-powerful medium. And I cannot think of a better sidekick than award-winning perfumer Andreas Wilhelm for turning this project into reality.

Perfumer Andreas Wilhelm, photo via Instagram

Trained in classical French perfumery and with over two decades of experience, Andreas’ work balances technical precision with a powerful, instinctive artistry. His projects always carry his unmistakable signature: intelligent, technically flawless, and emotionally resonant, whether we are talking about a perfume or something that spills into the more abstract realm of art installations and sensory concepts. I am a big fan of his universe, from his own brand Perfume Sucks, to the dark magic of Pernoire, to the cosmic science-meets-mysticism of Ylem. And beyond the work, he has that rare, contagious, inspirational aura of someone who genuinely loves his craft and loves sharing it with the world.

Daniel Liatowitsch of NVRNAGN, photo by Nicoleta

Built around all the things we cannot leave behind, NVRNGN is a testament to the healing power of sharing your life stories. Solitaire is the memory of an 80’s nightclub, with chocolate-dusted coffee martinis and dim lights. Paradis is a long exposure snapshot of a rainbow, waist-deep in warm ocean water in Maui, with guava and lychee and the forbidden fruit of transience. Festival is all about dissociative stage smoke and torn leather, and Läckerli is a traditional Swiss pastry, sweet and spicy and nostalgia-glazed. And, then, there is Deluge – one of the most artistic, tender, and heart-achingly beautiful interpretations of petrichor.

NVRNAGN  collection, image via the brand

Reunion, the one housed in the white bottle, is the perfume we will focus on today. The official copy reads: “They had said their final goodbyes, but with time, pain softened. Today, they met beneath a wisteria canopy – and tonight, she sleeps beside him. White cotton sheets tangled, warmed by morning light. This time will be different, he thinks, breathing in the silence. This time, it will last.”

This story is written under a white canopy of wisteria, clean linen and lily of the valley, and underneath it an ouroboros, the love edition, each loop closer to the center of it all. And Reunion, if there was a pattern attached to it, is a spiral, always returning to the same curved geometry. A moving, expanding and retracting set of circles around a center, curved branches that feed the root of the soul.

The first time I sprayed it on my skin, I sensed the kinetic vibration of a stone thrown into water. Cold, wet, white, mineral, transparent, restless. And then the cinematic shift: the focus pulled back from the ripples themselves to the generating stone, as if the same impact was being replayed across parallel routes, a multiverse of paths unfolding at once, all born from the same point of contact until they finally align. A reunion.

This is where, for me, the story  where Reunion lives – spiritually, not just aesthetically. Because the tale is as old as time, “getting back together” but here are so many layers to be peeled back, and none of them belong to the rom-com hyperbolic version of a “romantic white floral” expanding into sunsets and the happily-ever-afters rolling credits. This is more of an abstract meditation on what happens when pain softens enough to reveal what was always underneath and clears the mirror of the true self. A depiction of love, yes – but seen through a cleansed, almost detached spiritual take on the feeling of love that finally feels like peace, not hunger.  Two people meeting again, not to dissolve into each other but to become their true selves and love, at its rarest, as the alignment that snaps you back in contact with the truth. Two people, held in the same trajectory, two lines curving into the same circle, each loop a new start – closer.

AI mood image by Nicoleta, inspired by NVRNAGN Reunion

There is something almost paradoxical in how Reunion is composed. It is a white floral, yes, technically speaking – with lily of the valley and wisteria  – and yet it does not feel like one. It does not bloom outward, expansively, the way white florals tend to, reaching for sunlight and attention. It folds inward, a continuous Möbius strip that contracts around a center. The lily of the valley opens proceedings startlingly cold and sharp, the green-stemmed, dew-wet kind, the one that breathes in the shadows and the early mornings before anyone else is awake. It is immediately joined by the paler shade of white sheets, which here is not laundry-fresh -soaped into submission kind cleanliness, but a texturised presence that holds the specific warmth of linen that has absorbed the halo of a sleeping body. Patchouli feels like the wet moss of the trees in the garden, the bark of a tree peeled raw, the creaminess of the wood textures brought to light, and there’s a slightly salty mineral undercurrent I can’t put my finger/nose on olfactively but somehow feel in my taste buds hours after the first spray. Wisteria is a white haze slowly zooming out, diffuse and dreamy, and underneath it, inside it, woven through every other note, iso e super and its soft-focus effect that makes everything feel so intentional and cinematic, blurring the edges of it all and making you feel like looking over someone’s shoulder into a memory. No sepia-tinged clichés here, as Andreas doesn’t paint this picture to trigger an emotional response, but to contextualize an idea in an abstract, artistic way that touches all the right cords, with the exact notes to make your soul resonate.  And that’s why everything works so well, and, in my book, makes NVRNAGN Reunion one of the most unique meditations on the idea of love, written in olfactory form.

Editor’s note: A special thank you to Andreas and Daniel. Meeting them reminded me, once again, that the sense of smell is not the Cinderella of the senses. Perfumery is a legitimate art form, one that clicks and connects ideas, heals souls, writes stories, and moves people the way all great art does. The way it was always meant to be – interconnected –  soul and breath – breath and soul, circling back to the same root. Reunion launched in 2024.

Never and again. And yet, again and again.

Notes: Clean linen, lily of the valley, rosewood, soft patchouli, wisteria, Iso E Super

Nicoleta Tomsa, Senior Editor

Disclosure: I bought the discovery kit and, as always, opinions are my own.

NVRNAGN Reunion, image via the brand 

Thanks to the generosity of NVRNAGN, we have a bottle of Reunion for one registered reader from the US. You must register or your entry will not count. To be eligible, please leave a comment saying what sparks your interest based on Nicoleta’s review and where you live. Draw closes 4/12/2026

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