Laboratorio Olfattivo Rose me Twice (Jean-Claude Ellena) 2026 + watercolor rose giveaway.

Laboratorio Olfattivo Rose me Twice

Laboratorio Olfattivo Rose me Twice AI-generated collage by Nicoleta

Rose is a rose is a rose is a rose. –  Gertrude Stein, Sacred Emily, 1913.

After dedicating his Viaggio in Italia collection to the Mediterranean citrus, Jean-Claude Ellena, who calls himself the Parfumeur Jardinier (the perfumer-gardener)has turned his gaze to flowers. The new trilogy is called Fioriture, and the word, in Italian, says everything Ellena wants to say about the collection. Fioritura is the flowering itself, the moment a plant comes into bloom in Italian. But it is also, by extension, thinking of the French meaning – it is the ornament, the elegant flourish, the last touch – the small embellishment one pins on the jacket at the last moment before stepping out. A little thing, yes, but a highly personal detail that makes all the difference.

Jean Claude Ellena

Jean-Claude Ellena, image via the brand

In creating Fioriture, Ellena rediscovers and renews a profound bond with Italy, with its light, its botanical culture, and the olfactory richness of its lands. He wants, as the brand puts it, to bring our attention back to scents – to their living and natural presence, too often overshadowed by the more immediate beauty of shapes and colours. We have all of us, grown used to looking at flowers. Ellena invites them to smell them again, in all their natural glory.

The collection takes root in the very origins of perfumery, with three iconic florals: rose, jasmine, and carnation as Rose me Twice, Jasminade, and In_Carnation. Three modern and elegant interpretations that go beyond simple representation, revealing what the brand describes as the most authentic olfactory soul of each flower. With his unmistakable style: balance, transparency, subtraction, Ellena gives the flowers back their most authentic and vibrant dimension.

Laboratorio Olfattivo Fioritura Rose Me Twice

Laboratorio Olfattivo Rose me Twice, image via the brand

With over 40,000 varieties, the rose is the flower whose fragrance has been most extensively explored by perfumers, an entire universe in which one can easily lose oneself among its infinite nuances. This exploration took a decisive turn in 1867, when Jean-Baptiste André Guillot (1827–1893), a rosarian working in the Montplaisir district of Lyon, introduced a silvery-pink seedling he named ‘La France’. With it, he gave the world the first hybrid tea rose – and, by historical consensus, the birth of the modern rose itself. La France was a cross between the European hybrid perpetuals and the reblooming China tea roses that had arrived in Europe only decades before, and what made her so revolutionary was not only that she flowered again and again from spring to first frost, but that she carried a new scent: silvery, with a green-leaf transparency, a softness that recalled, fascinatingly, a freshly steeped cup of black tea. The secret of that aroma lies in a specific family of molecules: the ionones. Discovered in 1893 by the German chemists Ferdinand Tiemann and Paul Krüger, ionone is what gives violets their powder-soft fragrance, what gives orris its melancholy elegance, and what gives the tea rose its distinctive green-leaf, freshly-brewed character, and is also a key component in the olfactory impression of tea.

Rose me Twice Laboratorio Olfattivo

Mood image for Laboratorio Olfattivo Rose me Twice, image via the brand 

The composition is almost defiantly minimal. Top: natural rose. Heart: redcurrant. Base: green foliage and white musk. That is the entire list. What you get when you spray it is a fresh-cut rose. Not a dried rose, not a candied rose, not a jammy rose (and as a true rose aficionado – I adore rose in any iteration, don’t get me wrong) – but this is a real rose. The kind you might brush against in the late morning of an Italian garden, with slightly damp petals, still cold from the night dew, green, fresh, and alive with color.

Best rose perfumes

 Laboratorio Olfattivo Rose me Twice AI mood image by Nicoleta

Then redcurrant arrives at the heart, and this is the clever twist of Rose me Twice, the rose doubled. Because redcurrant, the small bright-red juicy wonder does two things at once: it amplifies the natural fruitiness already present in the rose, and it adds a green, almost stem-like crispness that prevents the composition from ever turning syrupy.

At the base, green foliage and white musk do the work of holding the beautiful picture still and fresh for hours. The foliage extends that fresh-stem feeling, you can almost smell the broken green where the gardener’s secateurs cut the stem, while the white musk gives the perfume a soft, luminous skin-warmth.

Laboratorio Olfattivo Rose me Twice by Jean-Claude Ellena

Laboratorio Olfattivo Rose me Twice, image via the brand

Rose is a rose is a rose is a rose. Stein wanted the word to return to itself, after too much poetry had turned it into a symbol. Laboratorio Olfattivo Rose me Twice does something similar here with Rose me Twice. The rose blooms once in the name, once on the skin. And in his haiku-like language of light, air, and restraint, the rose, at last, smells alive again.

Top Notes: Natural Rose; Heart Notes: Redcurrant; Base Notes: Green foliage and White Musk

Nicoleta Tomsa, Senior Editor

 Disclosure: Perfume kindly gifted by Kaon the Distrubutor; as always, opinions are my own.

 Laboratorio Olfattivo Rose me Twice

Laboratorio Olfattivo Rose me Twice AI-generated collage by Nicoleta

Thanks to the generosity of Laboratorio Olfattivo‘s distributor Kaon we have a tester bottle of Rose Me Twice for one registered reader in the EU or USA ONLY. You must register or your entry will not count. To be eligible, please leave a comment saying what sparks your interest based on Nicoleta’s review and where you live. Draws closes June 21, 2026

Check out J’s review of Underground Vibes here, Nicoleta’s review of Oud in White here, Steven’s review of Amberbomb here. J’s review of Jasminade from the collection here

Read Michelyn’s interview with Jean-Claude Ellena here

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50 comments

  • Anna H says:

    I love a good rose fragrance. I grow Montezuma hybrid tea roses at my house. While they are a gorgeous salmon pink color, they don’t have any fragrance. As far as perfumes go, I have indulged in many jammy rose scents over the years, but never one with a green, fresh-from-the-bush impression. To sample Rose Me Twice would be an exceptional treat! From Indiana, USA.

  • sdovidas says:

    As always a beautiful but not overly…flowery review. (All pun intended.) I appreciated the clarification on the style of rose this is and I have equally loved rose in all its iterations. A green rose being one of my favorites along side the oud and rose combination, which, while intoxicating is a hard to wear out of season. This I am looking forward to fingers crossed!

    USA

  • Verdi says:

    “What you get when you spray it is a fresh-cut rose. Not a dried rose, not a candied rose, not a jammy rose – but this is a real rose. I would love to win Rose me Twice. I live in Italy

  • Doni says:

    Seems like Ellena can do no wrong when it comes to watercolour citruses and florals. And sometimes, minimalism is exactly what I’m after, especially in the heat. With so many different variations on the rose theme, I’m glad to see a release that goes right back to the basics. So glad to hear about the green steminess too because that’s often what I find Ellena does best – although I don’t think I’ve ever smelled a perfume that utilizes a redcurrant note, despite picking my backyard bush dry every year. The fruit itself is far less sweet than it is sour and tart, with a zing that goes well with banana or spearmint. So to see an accord paired with rose is rather intriguing; and as Nicoleta mentioned, in contrast to the uber sweet and jammy roses that pervade the current market. Can’t wait to sample this one myself. MI, USA.

  • Danniel says:

    To have water that’s been extracted from a rose sprayed all over your face and your body … It’s truly one of the most decadent and luxurious things that you could have done to yourself in life. Cover me in rosewater. I’m in the USA

  • EPTrail says:

    I’ve been a fan of Jean-Claude Ellena for decades. I just re-read The Perfect Scent again to be reminded of his contributions to Hermes. I very much enjoyed Michelyn’s interview from a few weeks back. His brilliance lies not merely in minimalism, but in his restraint with purpose. He has often spoken of perfume as a language where raw materials are words and composition is literature. Rather than employing the thousand-plus ingredients available to modern perfumers like Pazzaglia [who I also enjoy], he progressively reduces his vision from hundreds of materials seeking clarity instead of density. I’m so looking forward to sampling all three of his new fragerances.

  • EPTrail says:

    I always forget to add in in the US. I get overly excited discussing Ellena. lol.

  • INYA says:

    I do love roses and, of course, rose fragrances. Also, I’m a fan of Jean-Claude Ellena. Thanks for another wonderful review and draw. MI USA

  • sillage4ever says:

    Like many others, I was ruined for rose early on with some cloying 80s examples. However, I have come around to its more modern fresh-green iterations. My favorite is L’Ombre Dans L’Eau, maybe it’s the fruit current note lifting the best out of rose as Nicoleta suggests here.

    I’m in the City of Roses and it’s been a spectacular year for blooms, Rose 2026 for the win.

  • AromaAdventurer says:

    Nicoleta’s review of Rose me Twice transported me to an Italian garden at dawn. What sparks my interest most is her description of this as “a fresh-cut rose. Not a dried rose, not a candied rose, not a jammy rose – but this is a real rose. The kind you might brush against in the late morning of an Italian garden, with slightly damp petals, still cold from the night dew, green, fresh, and alive with colour.” In a world of overcomplicated rose fragrances, the idea of a rose that simply smells like a real, living flower is revolutionary. The defies minimalism of the note list – “natural rose, redcurrant, green foliage and white musk” – is classic Ellena: subtraction as the highest form of artistry. The clever twist of redcurrant “amplifying the natural fruitiness already present in the rose” while adding “a green, almost stem-like crispness that prevents the composition from ever turning syrupy” sounds like the perfect balance. And the image of “broken green where the gardener’s secateurs cut the stem” makes me want to experience this living, breathing rose on my own skin.

    EU

  • Lastochka says:

    What sparks my interest most is Nicoleta’s framing of Rose me Twice within Jean-Claude Ellena’s philosophy of “balance, transparency, subtraction.” The note list is “almost defiantly minimal” – just natural rose, redcurrant, green foliage and white musk – yet Nicoleta’s review reveals extraordinary depth and nuance within that simplicity. The historical context she provides about the first hybrid tea rose, ‘La France’, and its revolutionary scent “silvery, with a green-leaf transparency, a softness that recalled, fascinatingly, a freshly steeped cup of black tea” adds such richness. The connection to ionone molecules, “what gives violets their powder-soft fragrance, what gives orris its melancholy elegance, and what gives the tea rose its distinctive green-leaf, freshly-brewed character,” shows the scientific precision behind Ellena’s artistry. Gertrude Stein’s line “Rose is a rose is a rose is a rose” being used to frame a fragrance that “blooms once in the name, once on the skin” and where “the rose, at last, smells alive again” is beautiful. EU

  • FragranceFrenzyS says:

    Nicoleta’s description of Rose me Twice as smelling like “the kind you might brush against in the late morning of an Italian garden, with slightly damp petals, still cold from the night dew” immediately evoked memories of walking through my grandmother’s rose garden as a child. What sparks my interest is how Ellena captures not just the flower but the entire experience around it – “green foliage” and “white musk” extending “that fresh-stem feeling, you can almost smell the broken green where the gardener’s secateurs cut the stem.” The concept of the Fioriture collection as capturing “the flowering itself, the moment a plant comes into bloom,” and the double meaning of the word as “the ornament, the elegant flourish, the last touch – the small embellishment one pins on the jacket at the last moment before stepping out” is so poetic. Ellena’s desire to bring our attention back to scents “too often overshadowed by the more immediate beauty of shapes and colours” is a mission I wholeheartedly support.EU

  • Jeremi says:

    What sparks my interest most in Nicoleta’s review is her vivid portrayal of Rose me Twice as a living, fresh-cut rose – not jammy, candied, or dried, but the real thing: damp petals still cool from night dew in an Italian garden, with green stem and foliage crispness that feels alive and immediate. I live in Poland, EU

  • R2D2 says:

    The moment Nicoleta described redcurrant as “the clever twist of Rose me Twice, the rose doubled” was when I knew I needed to smell this fragrance. What sparks my interest is how redcurrant “does two things at once: it amplifies the natural fruitiness already present in the rose, and it adds a green, almost stem-like crispness that prevents the composition from ever turning syrupy.” That balance of amplifying and restraining, of enhancing the rose while keeping it fresh and alive, is the kind of sophisticated composition I admire most. The reference to ionone molecules creating that “green-leaf, freshly-brewed character” of tea roses, and the line about “Jean-Baptiste André Guillot giving the world the first hybrid tea rose” in 1867, shows the deep botanical knowledge behind this creation. Ellena’s approach of taking “three iconic florals – rose, jasmine, and carnation” and “revealing the most authentic olfactory soul of each flower” through “subtraction” rather than addition is a philosophy I deeply respect.

    EU

  • TheScentedPage says:

    I had no idea there were so many varieties of rose. It’s amazing how nuanced rose can be. Rose Me Twice sounds gorgeous, especially with those green notes keeping everything crisp and natural. I love a rose that stays fresh instead of drifting into that soapy territory. Celebrating the rose in a modern, airy way.

    USA

  • Ramses Perez says:

    A very minimalist fragrance in the sense that not a lot is going on but rose. Obviously this was the intention of the perfumer who used all his skills to really accentuate rose in all its glory and duplicate it. A perfect scent for summer and spring mornings where you just want to absorb the smell of rose and have it stay with you throughout the day. La Vie En Rose! I’m located in the USA.

  • Elizabeth Gershman says:

    Photorealistic rose is so hard to do but I’m sure Ellena if anyone has done it, can’t wait to smell this. I’m in Virginia, USA

  • Teresa C says:

    Well, I love Ellena’s work, always, but I’ve never been much of a rose fragrance lover, simply because most rose scents seem dated and fusty to me, too heavy, too important. But if anyone can make rose live again in scent, to bring it up to date and give it new life, it’s Ellena. Your last line, the rose “smells alive again” nearly made me tear up. So yes, I want to enter this draw. I live in the US.

  • roxhas1cat says:

    The bottle is simple, but I love the green. I’ve had other red currant with rose fragrances and it’s a great combination. This sounds amazing. I find it difficult to find a rose dominate fragrance that suits me. Could this be the one? USA.

  • iudita says:

    Rose me twise reinstates the autenticity of the rose in perfumery with its “semplicity” and cleanness. I love how Nicoleta describes the interraction between ingredients and how they routate around the rose makeing this perfume really desirable.
    I live in Italy

  • Sonbahia says:

    Great review, Nicoleta! For a rose lover like you, this scent is like a double gift. Unfortunately, in Spanish, “floritura” has a negative connotation: like an ornament or addition, especially if it’s showy, complicated, unnecessary, or superfluous. Quite the opposite of a great perfume like Mr. Elena Rose Me Twice. There’s nothing I love more than strolling through the two rose gardens we have in Madrid at the beginning of May: a symphony of colors and, more importantly, different nuances and intoxicating scents. Thank you for telling us about ionones, the molecule of the rose where the aroma lies. As Mr. Elena likes it, few elements, here almost minimal: rose, redcurrant, green leaves, and white musk. A fresh-cut rose ready to wear. I live in Spain, EU

  • Sorohan Adriana says:

    A gorgeous floral fragrance, with elegant interpretations that go beyond mere representation, revealing what the brand describes as the most authentic olfactory soul of each flower, a bouquet of flowers that describes sides of femininity.

  • Thegolden.Senteur says:

    What sparks my interest most is Nicoleta’s description of Rose Me Twice as a fresh, natural rose rather than a jammy or overly sweet one. Already appealing to my nose this summer. The combination of rose, red currant, green foliage, and white musk sounds elegant, airy, and true to Jean-Claude Ellena’s signature minimalist style. Very intrigued by this one! From USA.

  • Patricia R. says:

    What sparks my interest is how the note of green foliage in this composition transfers into the shade of the green of the bottle. I’m also intrigued by how many types of roses there exist, specifically tea roses, what makes the rose a tea rose and how iconic the flower became. I live in the EU.

  • Pancake says:

    Fitting that the perfume gardener makes a scent that smells like a real rose. Sounds like this smells like the idealized backyard garden we dream of having.
    USA

  • ericwaynebiscuit says:

    Lovely review and historical perspective on ‘THE ROSE’, Nicoleta! What makes me most intrigued is the focused, near-minimalist intention behind the fragrance. Rose, unadorned. I’m still under-experienced with Jean-Claude’s work, but have been so captivated by what I have smelled so far.

    Excited for the possibility of winning and getting to appreciate his work.

    I’m located in VA, USA.

  • StealthECat says:

    I’m curious where JCE will take rose this time, and how much it will be a true soliflore versus an evolution of a fragrance. I am excited about highlighting the green and plant aspects of the flower.

  • Alexandra Nuta-Stoica says:

    As Nicoleta, I’m a true rose aficionado. I love pink roses, jammy roses, and roses with their stems and thorns. I love bitter roses and ladylike roses, as well as androgynous rose composition. However, my favorite roses are and forever will be true roses, the ones that evoke my grandmother’s garden. From Romania, EU.

  • Shibuichi2000 says:

    I love how roses smell – I have a few in the garden. Different colours, different smells. I like, on my way out or in, to literally stop and smell the roses. But I’ve never been a fan of roses in fragrances – with a veeery few exceptions, I stayed away from them.
    So if Nicoleta describes Rose me twice as if you smell a real rose, I’ll definitely believe her :). And I’m definitely curious about this JCE rose, especially since I love both his work and Laboratorio Olfattivo.

  • melipone says:

    I am a fan of another rose from JCE: Rose Poivrée by The Different Company. This seems to be obviously a quite different take here. JCE is famous for using the blackcurrant in many of his compositions, but redcurrant is less common. I would love to try this!
    Greetings from Germany.

  • lkali says:

    I like that this is just a “fresh cut rose” simple and nothing too complicated. I’d love to try this. I live in Colorado USA.

  • Annika says:

    LO Rose Me Twice sounds like a lovely photo-realistic rose complete with the stem and leaf scent. Nicoleta’s history of the development of the tea rose hybrid was interesting. I didn’t realize there was a black tea facet to this variety provided by ionones. The simplicity of the fragrance seems key with the red currant boosting the fruitiness and greenness of the composition. USA

  • mmerline says:

    Great introduction to the smell of roses (in all its nuance and complexity) and the importance of ionones in perfumery. And I appreciate the straightforward approach Jean-Claude took to the flower here: “What you get when you spray it is a fresh-cut rose. Not a dried rose, not a candied rose, not a jammy rose…the kind you might brush against…” I love that the redcurrant and base notes reinforce the stem and greenery of the full rose, root to flower.

    I’m in WI, USA.

  • reyessence89 says:

    The rose, at last, smells alive again. I’ve not smelled this fragrance, but I somehow know that Nicoleta’s statement will be accurate once I get my nose in Rose Me Twice. It’s a Jean-Claude Ellena, the master of realistic “jardin” scents. I live in the US.

  • aliholz17 says:

    Sounds like an amazing scent. I love Laboratorio olfattivo so it would be so amazing to win 🙂
    Greetings from Austria

  • jennapark says:

    I love a fresh rose fragrance. A rose with a musky base sign me up. Rose me Twice sounds beautiful and feminine. Jasminade also sounded lovely. I love the idea behind this bringing out the best in rose jasmine and carnation. They are described as 3 elegant modern takes on these flowers. The presentation is stunning. I love the green bottle. I think what intrigues me the most is the focus on each flower and giving them a chance to shine. I’m in Pennsylvania USA

  • Penguin says:

    What stands out in Nicoleta’s review is how beautifully it highlights Jean-Claude Ellena’s minimalism, applying that “haiku-like language of light, air, and restraint” to a flower as traditionally heavy as the rose. Her description of dew-damp petals, crisp broken stems, and a luminous white musk base brilliantly conveys a transparent, living texture that promises to evolve into a soft, effortless skin scent, just the way I want to enjoy a fragrance on me.

    I reside in the United States.

  • Ensorceler says:

    What draws me in is that idea of the rose being returned to itself, stripped of embellishment and allowed to feel green, dewy, and alive. Nicoleta’s late-morning garden imagery really lingers, especially how the redcurrant sharpens the rose rather than sweetening it, like a freshly snapped stem releasing its scent. Ellena’s minimalism feels deliberate, preserving a natural, breathing quality that makes it seem less like a perfume and more like stepping into a fleeting, untouched moment.

    – USA –

  • MoSho says:

    Loved reading this review – both informational and beautiful. The rose is perfection: in form, color, smell.
    No wonder it’s used over and over again in perfumery.
    Looking at Rose me twice bottle, it tells me everything I want to know about it: that Ellena, the master of everything, gave rose a new life, he shows us a new facet of the good ol’ rose.
    Thanks for the review & the giveaway, from EU.

  • cherry_rum says:

    I absolutely adore this style of rose fragrances. Jean-Claude Ellena is one of my favorite perfumers, so I can’t wait to try it. From the review, I expect something that captures the fresh, airy, green side of rose, perhaps with a feeling similar to YSL In Love Again, which I love. EU

  • cherry_rum says:

    I especially love fresh, green, tea-like roses rather than sweet or jammy interpretations. Jean-Claude Ellena’s minimalist style makes me even more curious to experience Rose Me Twice. EU

  • goknitintheocean says:

    Hi there,

    Laboratorio Olfattivo really stands apart as one of my favorite houses. It was so nice to read more about this brand and about the creation of a heavily-greened rose fragrance! I am drawn to redcurrant as an “undercurrent”, which for me means the way in which berry notes can really enhance more traditional vanilla, rose, or even citrus/fruity notes. This sounds like a winner, with the musks helping to carry it across the finish line. Thank you for this post.

    -Deborah
    NYC/USA

  • MarciaL says:

    As someone who always loves the idea of rose scents but rarely finds one I can wear, this sounds amazing. For a scent to evoke a true rose in the garden smell, not the perfumer’s version, is a real feat and the way the supporting notes are described makes it sound perfect.
    USA

  • slamdiego says:

    Oh those notes sound like a dream! The idea of capturing a fresh cut rose is enticing. I also wasn’t familiar with ianones, though I am a huuuuge fan of iris/orris. Noisette by Maison d’Etto has recently captured my heart with a beautiful orris….but I digress. I just looked though my collection and I have a few rose and blackcurrant scents (La Divina and Fin de Siecle!!) but nothing red currant, I’d be so intrigued to try!

  • Amanda32828 says:

    I am also a lover of all things roses, not only in perfumery. I think roses are undoubtedly one of God’s most perfect gifts. From this article, it really caught my attention the idea of a minimalist rose perfume with only a few ingredients, rose; redcurrant; green foliage and white musk. The thought of a natural rose that smell alive again with that fainting airy smell that lingers in the memory of the moment, that’s what really sparks a vision in my mind and senses.
    Commenting from Orlando, Fl. USA

  • Laurentiu says:

    When you see a fragrance and has the signature of Master Jean-Claude Ellena you know for sure that you are in for a treat! I love Monsieur Ellena’s creations (and on a few of them I have quite fondly memories of from back in the day, when I was younger, like L’Eau d’Hiver, Cartier’s Declaration or Globe from Rochas – they will always have a special place in my heart) and I am always looking forward to test new things coming from him.

    Thank you! EU

  • TobeFrankincense says:

    I love Arancia Rossa from this brand and I will surely try out the new trio. What sparks my interest is the imagery of the gardener’s cut stems , the broken green, realism that I always adore.I live in Sweden

  • wallygator88 says:

    What sparks my interest most is Nicoleta’s historical thread about Jean-Baptiste André Guillot’s ‘La France’ hybrid tea rose from 1867 and the discovery of ionones as the molecules responsible for that distinctive green-leaf, freshly-brewed character. That context transforms the entire review because it reveals that when Ellena creates a “fresh-cut rose,” he’s not reaching for a vague impression but drawing on a specific molecular understanding of what makes a living rose smell different from a decorative one. The note list being almost defiantly minimal, just natural rose, redcurrant, green foliage, and white musk, is pure Ellena: subtraction as the highest form of confidence. And Nicoleta’s observation about redcurrant doing two things simultaneously, amplifying the fruitiness already present in the rose while adding a green, stem-like crispness that prevents syrupy sweetness, captures exactly the kind of invisible structural work that makes his compositions feel effortless while being anything but. The image of smelling “the broken green where the gardener’s secateurs cut the stem” is so specific and tactile it practically has sap on it. As someone who grows roses in Wisconsin and knows exactly that moment when a freshly cut stem releases its sharp green scent into warm morning air, that detail alone tells me Ellena got it right. J’s review of Jasminade from the same Fioriture collection already had me curious, and Rose me Twice sounds like its perfect counterpart. Cheers from WI, USA

  • foreverscents says:

    It is great fun to study roses. I had no idea there were over 40,000 varieties. Thank you, Nicoleta, for giving a brief history of the “La France” variety. Rose me Twice, part of the Fioriture trilogy, sounds minimal, indeed. I can imagine the Italian garden in the late morning, resplendent with roses covered with a dewy embrace. How wonderful to smell the green stems as they are cut by the gardener. I can’t wait to smell all the fragrances in the trilogy.
    I live in the USA.

  • Sorohan Adriana says:

    The rose blooms once in the name, once on the skin. And in his haiku-like language of light, air, and restraint, the rose, at last, smells alive again.